INV4
3月前
Kaltura Signs Definitive Agreement to Acquire PathFactory.ai, Advancing Its Mission to Power Rich, Agentic Digital Experiences
March 16, 2026
Acquisition adds agentic journey orchestration and intent intelligence to Kaltura’s AI video platform, including its recently acquired eSelf.ai conversational avatar technology
New York, New York, March 16, 2026 (GLOBE NEWSWIRE) -- Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced that it has signed a definitive agreement to acquire PathFactory, a leader in AI-driven content intelligence, personalization and conversation automation for enterprises. The acquisition is intended to further accelerate Kaltura’s evolution from a video experience platform into a complete agentic digital experiences platform that engages customers, employees, learners, and audiences.
PathFactory enables organizations to understand user behavior, context, and intent, and to automatically assemble and sequence personalized digital experiences that utilize all data and media types and that are designed to drive engagement and business outcomes. Its solutions are primarily used by enterprise marketing and go-to-market teams to power personalized content journeys and conversational experiences.
PathFactory powers intelligent digital journeys for over 100 enterprise customers including leading global brands such as Nvidia, Cisco, Palo Alto Networks, and LG. In Q4 2025, it was recognized as a Leader in the Forrester Wave™ for Conversation Automation Solutions for B2B, reflecting PathFactory’s strong market positioning in the emerging agentic AI automation market.
Kaltura expects the acquisition to expand the applicability of its platform across a broader range of agentic engagement scenarios, including:
• Customer-facing marketing, sales, enablement, and support experiences
• Employee recruiting, onboarding, training, and internal communications
• Personalized teaching, tutoring, and certification
• Interactive audience engagement in media, telecom, and live events
By adding PathFactory's AI-powered content intelligence, conversational AI, and journey orchestration capabilities to Kaltura's rich media infrastructure and interactive avatar experiences, Kaltura intends to gradually provide organizations with an integrated platform to:
• Create rich and interactive media content, at scale
• Manage and govern enterprise content libraries
• Apply intelligence to understand user behavior and intent
• Dynamically sequence personalized content and interactions
• Deliver conversational, multimodal, rich-media-infused agentic experiences
Kaltura believes that the combination of rich media infrastructure, conversational AI, and journey-level intelligence will help organizations move beyond static, one-size-fits-all digital touchpoints toward contextual, outcome-oriented digital experiences that are personalized at scale.
Following this acquisition, and the recent acquisition of eSelf.ai, Kaltura’s platform will combine intelligent AI-based rich media content creation, enterprise-grade content and user management, and outcome-oriented, conversational, agentic experiences across digital touchpoints. Kaltura believes this positions the company strongly within emerging categories, such as conversation automation, avatar-based video, agentic AI, and intelligent content orchestration.
Under the terms of the acquisition agreement and subject to customary closing conditions, Kaltura expects to acquire PathFactory for approximately $22 million in cash, and for the transaction to close in the second quarter of 2026.
“Our mission has evolved from powering video experiences to powering rich, agentic digital experiences across organizational journeys. PathFactory adds an important layer of agentic journey intelligence to our platform - enabling deeper understanding of user context and intent, and dynamic orchestration of personalized engagement paths,” said Ron Yekutiel, Co-Founder, Chairman, President, and Chief Executive Officer of Kaltura. “Together with our rich media foundation, and the eSelf-based agentic avatars that were made generally available last week and avatar-video generation suite whose beta version was released today, we believe this positions Kaltura at the forefront of the agentic digital experience landscape.”
Mr. Yekutiel added “We are excited to welcome the PathFactory team and to build on the strong relationships they have established in the market. We look forward to continuing to support and serve their esteemed customers, and to further empower them with additional synergistic capabilities and use cases.”
Dev Ganesan, Chief Executive Officer of PathFactory, said: “We are excited to join forces with Kaltura at a time when organizations are rethinking digital engagement in the age of AI. PathFactory has focused on helping enterprises understand user intent and orchestrate personalized journeys. By combining our journey intelligence with Kaltura’s rich media infrastructure and global enterprise footprint, we believe we can accelerate innovation and deliver even greater value to our customers. We are proud of what our team has built and enthusiastic about the opportunity to scale it together with Kaltura.”
About Kaltura
Kaltura’s mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational institutions, media and telecom providers, and other organizations worldwide. For more information, visit www.corp.kaltura.com.
About PathFactory
PathFactory provides AI-driven content journey orchestration and conversation automation solutions that enable organizations to deliver personalized digital experiences aligned with user context and intent. Its platform is used by enterprise marketing and go-to-market teams to improve engagement and accelerate pipeline performance.
CONTACT: Nohar Zmora SVP Marketing pr.team@kaltura.com
Link article
🗞️
INV4
3月前
Kaltura Unveils Beta of ‘Avatar Video Production Studio’ for the Creation of Avatar-Narrated Recorded Videos, at Scale
March 16, 2026
Kaltura (Nasdaq: KLTR), the Agentic Digital Experience company, today announced the beta launch of its Avatar Video Production Studio. Kaltura’s Avatar Video Production Studio transforms organizational knowledge into engaging, personalized, avatar-narrated viewing experiences with minimal effort. From breathing new avatar-narrated life into existing organizational video assets, to generating new avatar-narrated videos in no time, Kaltura’s Avatar Video Production Studio unlocks the potential of AI-based video content creation.
The Avatar Video Production Studio expands Kaltura’s intelligent content creation suite which is used by enterprise teams for video capturing, streaming, editing, personalization, AI-based enrichment, clipping and repurposing - and now also full AI-based avatar-narrated video generation. As part of Kaltura’s broader digital experience platform, the Avatar Video Production Studio works in conjunction with Kaltura’s content management, engagement, and conversational capabilities, and within Kaltura’s rich media Content Hub, LMS & CMS Extensions and Virtual Events, Webinars and Virtual Classrooms experiences - creating a continuous flywheel where enterprise knowledge can be created, managed, distributed, and experienced across multiple organizational journeys.
As enterprise knowledge evolves rapidly and video libraries grow exponentially, organizations face a challenge: how to make their vast repository of knowledge accessible and actionable for customers, employees, learners, and audiences. Kaltura’s Avatar Video Production Studio addresses this challenge by empowering business users to quickly and affordably create professional-grade videos narrated by photorealistic avatars - including “digital twins” - for training, onboarding, and marketing, without the need for dedicated production resources. In the coming months, Avatar Video Production Studio will also be made available for self-served purchase, expanding the company’s product-led growth (PLG) motion.
"At Kaltura, we always believed that video creation tools should be accessible to every department, from HR to marketing to customer support, enabling them to deliver the right engaging content to the right audience, at minimum time, effort, and cost," said Ron Yekutiel, Co-founder, Chairman, President, and CEO of Kaltura. "With our Avatar Video Production Studio, any employee can create engaging content at scale, and deliver it along with a human-like digital employee avatar that can become a live, conversational avatar upon request to address individual viewer needs.”
The launch of Kaltura’s Avatar Video Production Studio follows the recent release of Kaltura’s Agentic Avatars, a new class of real-time conversational video agents for organizations. Kaltura’s Agentic Avatars combine live, human-like interaction with organizational intelligence and business intent, enabling rich, interactive, personalized customer, employee, learner, and audience journeys. Powered by conversational AI in over 30 languages, and infused with dynamically generated media, Kaltura’s Agentic Avatars analyze speech and contextual signals in real time, including screen and camera comprehension, produce rich multimodal responses, and integrate directly with enterprise systems and knowledge repositories, with enterprise-grade governance and compliance.
Kaltura’s Avatar Video Production Studio beta version which was announced today offers two intuitive creation flows that users can utilize to easily produce high-quality avatar-led videos. The first allows users to create a video from scratch by providing a script for each scene and adding context such as audience, purpose, and key messaging, to quickly create a fresh, avatar-narrated video. The second option automatically generates session highlights from a selected recorded media asset, enabling users to quickly create concise avatar-narrated summaries of longer meetings or polished tutorials of webinars or presentations. This automated process enables businesses to scale their content production while maintaining consistency and brand alignment with the integration of highly dynamic, customizable avatars. What makes the Avatar Video Production Studio even more unique is the seamless connection to Kaltura's Agentic Avatars. Once a video is created, organizations can activate the same avatar as a real-time conversational agent. The avatar that narrated a training video, can then answer viewer questions live, clarify concepts, and guide them through next steps. This transforms a one-way content asset into an always-on digital employee that both delivers and reinforces knowledge interactively.
The Avatar Video Production Studio is available for beta testing. You can learn more and register to join the beta here.
To watch Kaltura’s company overview video accompanied by a live avatar click here.
About Kaltura?
Kaltura’s mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational institutions, media and telecom providers, and other organizations worldwide.?For more information, visit www.corp.kaltura.com.
Link article
$KLTR 🗞️
Hot Features
プレミアム
登録してリアルタイムのアラート、カスタムポートフォリオ、市場の動きを入手してください。
glenn1919
7月前
TrendTrade2016
1年前
Monksdream
2年前
gail
2年前
メールアドレスで登録
