Cosplay Meets Condiments: HEINZ to Release Limited-Edition Ketchup and Mustard Collectibles Inspired by Marvel Studios’ “Deadpool & Wolverine”
2024年7月15日 - 8:00PM
ビジネスワイヤ(英語)
The exclusive release pays homage to the
similarities between HEINZ Ketchup & Mustard and the film’s
title characters
In the lead up to the highly anticipated theatrical release of
Marvel Studios’ “Deadpool & Wolverine”, in U.S. theaters July
26, fans (and even the stars of the movie!) have noticed something
special about the signature red and yellow suits of the film’s
title characters – they look a lot like another iconic duo: HEINZ
Ketchup and Mustard. For the first time ever, HEINZ announces the
release of limited-edition collectibles that let fans accessorize
their ketchup and mustard bottles to resemble Deadpool and
Wolverine.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240715238382/en/
HEINZ teamed up with Marvel Studios’
“Deadpool & Wolverine”, for an epic collaboration complete with
limited-edition collectibles to accessorize your ketchup and
mustard bottles to resemble Deadpool and Wolverine. (Photo:
Business Wire)
Created in collaboration with the film, the collectibles include
Deadpool’s signature mask, suit, and most importantly, katanas,
made specifically for HEINZ Ketchup bottles. For the mustard
lovers, their bottles will feature Wolverine’s iconic claws, suit,
mask. As the heroes of barbecue season, HEINZ Ketchup and Mustard
now have the superhero armor to match their silver screen
counterparts.
"After seeing the conversation on social media highlighting the
similarities between our two iconic duos – Deadpool & Wolverine
and HEINZ Ketchup & Mustard – we knew we had to team up with
the film,” says Lizzy Goodman, Brand Communications Manager for
HEINZ U.S. at The Kraft Heinz Company. “Once we made that
connection – we couldn’t unsee it – as these similarities go beyond
color. One’s sweet, one’s zesty. Everybody has a favorite, but
really, they’re better together. And most importantly, whether at
the movie theater or a cookout, both duos play starring roles in an
epic summer.”
HEINZ’s new collectibles celebrate the great lengths fans will
go to in order to show their love for both HEINZ and the film,
including dressing up as life-size HEINZ Ketchup and Mustard
Bottles or cosplaying as Deadpool and Wolverine. With this
limited-edition release, HEINZ turns this behavior on its head,
making mealtime even more enjoyable for condiment lovers and
superhero afficionados everywhere.
The collectibles release is a part of a larger collaboration
between HEINZ and Marvel Studios’ “Deadpool & Wolverine”.
Inspired by the truth that fans can’t unsee – the similarity
between the two iconic duos – the campaign launches with a short
film featuring a custom voiceover by Deadpool himself, Ryan
Reynolds. The film starts out like a new spot for “Deadpool &
Wolverine”, but quickly morphs into an ad for HEINZ Ketchup &
Mustard. In his classic fourth wall-breaking style, Reynolds (as
Deadpool) comes to the shocking realization that he and Wolverine
look exactly like HEINZ Ketchup & Mustard bottles.
“I don’t spend much time on the internet,” says Ryan Reynolds,
actor, writer, and producer of “Deadpool & Wolverine”. “When my
assistant faxed me a photocopy of a memo (he spelled it ‘meme’ –
ugh, assistants amirite?) wherein Deadpool and Wolverine were
identified as a HEINZ Ketchup and Mustard bottle, respectively, I
thought nothing of it and went back to my book and tea. But the
faxes kept on coming! So, the idea was hatched to actually partner
with HEINZ to bring this memo to life. Huzzah!”
HEINZ will release a select number of the “Deadpool &
Wolverine”-inspired ketchup and mustard collectibles in the U.S.
via social media in the upcoming weeks. Further details on how to
get a set will be announced soon, so keep an eye on the HEINZ
Instagram.
To stay up to date on all things HEINZ, visit www.HEINZ.com or
follow us on Instagram and TikTok.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2023 net
sales of approximately $27 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of eight consumer-driven product
platforms. As global citizens, we’re dedicated to making a
sustainable, ethical impact while helping feed the world in
healthy, responsible ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
ABOUT MARVEL STUDIOS’ “DEADPOOL & WOLVERINE”:
Marvel Studios’ “Deadpool & Wolverine” delivers the
ultimate, iconic, cinematic team-up throwdown on July 26.
Shawn Levy directs “Deadpool & Wolverine,” which stars Ryan
Reynolds, Hugh Jackman, Emma Corrin, Morena Baccarin, Rob Delaney,
Leslie Uggams, Karan Soni, and Matthew Macfadyen.
Kevin Feige, Ryan Reynolds, Shawn Levy and Lauren Shuler Donner
produce with Louis D’Esposito, Wendy Jacobson, George Dewey, Mary
McLaglen, Josh McLaglen, Rhett Reese, Paul Wernick and Simon
Kinberg serving as executive producers.
Marvel Studios’ “Deadpool & Wolverine” is written by Ryan
Reynolds & Rhett Reese & Paul Wernick & Zeb Wells &
Shawn Levy.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240715238382/en/
THE KRAFT HEINZ COMPANY Alexandra Lieberman
alexandra.lieberman@kraftheinz.com
ZENO GROUP Bethany Roth Bethany.Roth@zenogroup.com
Kraft Heinz (NASDAQ:KHC)
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過去 株価チャート
から 8 2023 まで 8 2024