Oscar Mayer’s New Stuffed Dogs Bring Bold Flavors and Crave-Worthy Cheese to Grocery Store Shelves
2024年5月7日 - 8:01PM
ビジネスワイヤ(英語)
The brand reimagines its beloved wieners with
Stuffed Dogs line featuring restaurant-inspired flavors
Oscar Mayer®, the brand dedicated to uniting millions around a
love of meat, today introduces its new Stuffed Dogs line to grocery
retailers nationwide. Now more than ever, fans are hungry for bold
and unique flavors1 and Oscar Mayer Stuffed Dogs deliver on just
that, providing the delicious, high-quality wieners fans look for
alongside the differentiated flavors and cheese they crave.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240507613122/en/
Oscar Mayer debuts new Stuffed Dogs line,
bringing bold flavors and crave-worthy cheese to grocery retailers
nationwide. (Photo: Business Wire)
Featuring three mouthwatering flavors – Cheese, Jalapeño Cheddar
and Chili Cheese – Oscar Mayer Stuffed Dogs take inspiration from
fans’ favorite restaurant offerings. In fact, millions of consumers
requested extra spice for their food last year alone2, inspiring
key ingredients for the new recipes including real jalapeño peppers
and chilies – quite literally putting the hot in hot dogs. Whether
enjoyed in a bun or on its own, Oscar Mayer Stuffed Dogs provide
fans with new, tasty ways to enjoy their favorite grilling
essential.
“Our ambition is to spark smiles and be the indisputable leader
in taste, which is why we reimagined the iconic Oscar Mayer wiener
to meet the evolving preferences of our consumers,” said Molly
White, Vice President of Marketing for Oscar Mayer. “Whether
seeking a spicy twist or pop of creamy cheese, we strive to feed
fans’ appetite for category offerings that are currently only
available from quick service restaurants.”
As the Cheese Dog category currently outpaces the Hot Dog
category in dollar growth3, Oscar Mayer saw this as a ripe
opportunity to expand its hot dog offerings beyond its iconic
wieners. Oscar Mayer is the first brand to bring two new hot dog
flavors, Jalapeño Cheddar and Chili Cheese, to retail—delivering on
fan demand for flavor and indulgence.
Stuffed Dogs are now rolling out to major grocery retailers
nationwide in eight-packs for $4.99. To learn more about Oscar
Mayer Stuffed Dogs, follow @OscarMayer on Instagram or visit
www.OscarMayer.com.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2023 net
sales of approximately $27 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of eight consumer-driven product
platforms. As global citizens, we’re dedicated to making a
sustainable, ethical impact while helping feed the world in
healthy, responsible ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
________________ 1 Kerry A World of Future Tastes Report,
January 2024 2 GrubHub 2023 Trend Report, December 2023 3 IRI last
5 Years of Consumption Data from 2018 to 2022
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240507613122/en/
Bethany (Stokoski) Roth Zeno Group for Oscar Mayer
bethany.roth@zenogroup.com Kate Mitchell The Kraft Heinz Company
kate.mitchell@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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