The Kraft Heinz Not Company Launches First-Ever, Plant-Based KRAFT Mac & Cheese
2023年11月29日 - 8:00PM
ビジネスワイヤ(英語)
The new innovation offers fans the creamy and
comforting experience they’ve loved from KRAFT Mac & Cheese,
without the dairy
Today, The Kraft Heinz Not Company LLC (“The Kraft Heinz Not
Company”) launched KRAFT® NotMac&Cheese, the first-ever,
plant-based KRAFT Mac & Cheese in the United States. KRAFT
NotMac&Cheese is the third innovation to launch in a year from
The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) and
TheNotCompany, Inc. (“NotCo”) joint venture, which aims to create
mouthwatering, plant-based foods for all.
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The Kraft Heinz Not Company launches
KRAFT NotMac&Cheese, the first-ever, plant-based KRAFT Mac
& Cheese in the United States. (Photo: Business Wire)
The plant-based industry continues to grow, with distribution
for better-for-you mac & cheese products outpacing the overall
category by more than six times.1 However, less than thirty percent
of plant-based mac & cheese buyers are repeating purchase as
taste and texture remain their largest pain points.2 Now, through
the iconic KRAFT Mac & Cheese brand, The Kraft Heinz Not
Company aims to address consumers’ plant-based preferences and
evolving needs with the debut of two great-tasting plant-based mac
& cheese offerings.
“The Kraft Heinz Not Company creates plant-based versions of
fan-favorite foods that taste like the real thing, yet don’t
require people to drastically change their eating habits,” says
Lucho Lopez-May, CEO, The Kraft Heinz Not Company. “NotCo brings
its revolutionary AI technology that has a proven track record in
creating mouthwatering plant-based foods to KRAFT – the beloved mac
& cheese brand that sells over a million boxes every day.
Leveraging the strengths of both companies, we’re offering the
creamy and comforting experience KRAFT Mac & Cheese fans have
loved for over 85 years – without the dairy.”
KRAFT NotMac&Cheese is the latest example of Kraft Heinz's
portfolio expansion in support of its ambition to increase
plant-based offerings across a wider range of brands and
categories. Further, the launch builds on The Kraft Heinz Not
Company’s current plant-based offerings which include KRAFT
NotCheese Slices and NotMayo. Looking ahead, The Kraft Heinz Not
Company will continue its plans to scale into several more
categories and begin international expansion in 2024.
Available in Original and White Cheddar flavors, KRAFT
NotMac&Cheese will begin rolling out on shelves nationwide now
through early 2024. For more information and to stay up to date on
all things NotCo, KRAFT Mac & Cheese, and Kraft Heinz, follow
along on Instagram (@NotCoUS, @kraft_macandcheese, @kraftheinzus)
and TikTok (@NotCoUS, @maccheesebykraft, @hereatkraftheinz).
1IRI Total US Multi Outlet WE 6/4/23, Circana Goodles Analysis
May 2023
2Numerator, Plant based Mac & Cheese purchasers vs. Mac
& Cheese purchasers, April 2023
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231129106807/en/
THE KRAFT HEINZ COMPANY Alexandra Lieberman
Alexandra.Lieberman@kraftheinz.com
Allison Naval Allison.Naval@kraftheinz.com
ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
Kraft Heinz (NASDAQ:KHC)
過去 株価チャート
から 6 2024 まで 7 2024
Kraft Heinz (NASDAQ:KHC)
過去 株価チャート
から 7 2023 まで 7 2024