DUBAI, UAE, Nov. 27, 2023 /PRNewswire/ -- As the world's
fastest cars speed around the Yas Marina Circuit at over 200mph for
the finale of the F1 season, Heinz® has proved that
finishing slowest is a true sign of quality, with a saucier Ketchup
Grand Prix of its own.
Heinz® introduces the Slowmaster 57, the world's
first ketchup racetrack ramp designed to ensure your favorite
Heinz® ketchup never breaks the quality and thickness
speed limit!
Inspired by the Heinz factory's famous "quantifier" a machine
used at its factories around the world to evaluate the thickness
and consistency of every single batch of Heinz Ketchup,
Heinz® has developed the world's first ever Slowmaster
57 - a specially designed miniature model device where anyone can
put Heinz's famous quality and thickness to the slowness test.
The Slowmaster 57 is so simple it's like a game with a uniquely
designed ramp built at a gradient of 45 degrees over a 20cm track.
Once the race starts the patience race begins with the ketchup
flowing down at a speed of not more than 0.028 miles per hour,
which is the maximum speed allowed for authentic Heinz Ketchup made
from the best, richest, and freshest ingredients.
"Channelling our inner Hamilton's, Verstappen's and Alonso's we
wanted to add a twist and run a race of our own. The Slowmaster 57
lets anyone test how slowly and lusciously our Heinz Ketchup flows,
thanks to 100% all-natural ingredients made from real, ripe
tomatoes with no artificial thickeners. It's a reminder to everyone
that faster isn't always better, and slowness is a sign of true
natural quality." said Passant El Ghannam, Head of Marketing at
Kraft Heinz MEA.
Ketchup connoisseurs can assemble their own Slowmaster 57 ramps
to test the slowness of their favourite ketchup, with limited
editions available on e-commerce platforms and specialized gaming
cafés.
ABOUT THE KRAFT HEINZ COMPANY
We are driving
transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired
by our Purpose, Let's Make Life Delicious. Consumers are at the
center of everything we do. With 2022 net sales of approximately
$26 billion, we are committed to
growing our iconic and emerging food and beverage brands on a
global scale. We leverage our scale and agility to unleash the full
power of Kraft Heinz across a portfolio of six consumer-driven
product platforms. As global citizens, we're dedicated to making a
sustainable, ethical impact while helping feed the world in
healthy, responsible ways. Learn more about our journey
by visiting www.kraftheinzcompany.com or following us on
LinkedIn and X.
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