In Partnership with SkipTheDishes, Canadians
Can Redeem a Free, Same Day Delivery
of Kraft Peanut Butter
TORONTO, Nov. 22,
2023 /CNW/ - Today, Kraft Peanut Butter launches a
solution for the all-too-common woe of running out of the beloved
spread. Powered by AI technology, the innovative platform allows
users to use their mobile device to scan the scraping marks at the
bottom of nearly empty jars of peanut butter, similar to a QR code,
to get a free jar of Kraft Peanut Butter delivered that same day
through Skip Express Lane.
As a beloved Canadian brand for nearly 20 million
Canadians1, Kraft Peanut Butter understands
the disappointment when fans open one of its jars, only to find it
nearly empty with just a few spoonfuls of spread remaining. As 52
percent of Canadians feel sad when they run out of peanut
butter2, they can now enjoy a taste of
convenience and their favorite spread.
"As a brand that strives to spread comfort that nourishes the
souls of Canadians, part of our mission is to connect with peanut
butter enthusiasts in culturally relevant ways — such as bridging
the gap between food and technology," says Stephanie Goyette,
Head of Marketing and Strategy at Kraft Heinz. "Our latest campaign
is a prime example of a convenient, consumer-first innovation
disrupting the way Canadians replenish their spreads."
Kraft Peanut Butter's AI-supported tool turns the unique design
of nearly empty peanut butter jars into a unique QR code. Canadians
can visit KraftQjaRCodes.ca and simply open the camera on their
mobile device to scan the pattern at the bottom of any peanut
butter jar, just like you would a QR code. The AI technology will
recognize the nearly empty jar of peanut butter and allow a limited
number of Canadians to order a new, full jar for free through Skip
Express Lane — a delivery service from SkipTheDishes. Skip Express
Lane has 22 locations across Canada and offers an extensive menu of over
1,500 everyday essentials in 25 minutes or less.
"As a proud Canadian brand, we're thrilled to be extending our
promise of convenience to Kraft Peanut Butter lovers across the
country through Skip Express Lane," says Rachel MacAdam, Vice President of Marketing at
SkipTheDishes. "Skip Express Lane helps to bring over 1500 grocery
and household essentials, including Kraft Peanut Butter directly to
consumers' doorsteps."
For the next month, the first 750 Canadians each week who visit
KraftQjaRCodes.ca and scan an image of their empty peanut
butter jar can receive a free replacement of Kraft Peanut Butter on
a first come, first served basis through Skip Express Lane. Terms
and conditions may apply.
Canadians are encouraged to share their honest and creative
reactions on how they feel when they run out of peanut butter by
commenting on @kraftpeanutbutter_ca.
About the Kraft HEINZ
Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion,
we are committed to growing our iconic and emerging food and
beverage brands on a global scale. We leverage our scale and
agility to unleash the full power of Kraft Heinz across a portfolio
of six consumer-driven product platforms. As global citizens, we're
dedicated to making a sustainable, ethical impact while helping
feed the world in healthy, responsible ways. Learn more about our
journey by visiting www.kraftheinzcompany.com or following us
on LinkedIn.
About SkipTheDishes
SkipTheDishes is part of Just Eat Takeaway.com, a leading global
online food delivery marketplace. SkipTheDishes connects millions
of customers with over 50,000 Restaurant Partners in Canada.
For further information: Chandler
Nowak, chandler.nowak@wearemiddlechild.com; Shanice Atkins-Broome,
shanice.atkins-broome@kraftheinz.com; SkipTheDishes:
media@skipthedishes.ca
|
____________________________________________________
1 According to NielsenIQ Homescan Shopper Tracker; L52W
Q3 2023
|
|
2 According
to a national survey commissioned by Kraft Heinz Company; October
2023
|
SOURCE The Kraft Heinz Company