Calling Red Velvet Lovers! Philadelphia® Cream Cheese and Milk Bar Debut First-Ever Red Velvet Philly Bagel Bomb
2023年10月4日 - 9:01PM
ビジネスワイヤ(英語)
The cream cheese category leader brings its
signature one-of-a-kind creaminess to one of Milk Bar’s
best-selling flavors
Philadelphia®, the brand that has set the cream cheese standard
for over 150 years, is now marrying its signature silky smooth
texture and creamy taste with award-winning bakery Milk Bar, to
debut the Red Velvet Philly Bagel Bomb. Opening a new chapter for
the beloved Bagel Bomb, this marks the first time the menu item is
offered with a sweet flavor profile in a “mini-bomb” sized format –
making for a delightfully blissful bite any time of day.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231004670184/en/
Philadelphia partners with Milk Bar to
combine its signature sensorial experience with one of Milk Bar’s
best-selling flavors for a first-of-its-kind creation – the Red
Velvet Philly Bagel Bomb. (Photo: Business Wire)
The red velvet and Philly cream cheese flavor combination is an
iconic duo fans have sought out for decades – in fact, 64 percent
of consumers claim their affection for red velvet1, one of Milk
Bar’s best-selling flavors. Inspired by Philadelphia’s distinct
flavor and textural profile, the two brands teamed up to bring
their beloved offerings to the masses in a first-of-its-kind
innovation for both.
"One of the many special things about our product is its unique
silky smooth and creamy profile that amps up the creaminess of so
many foods, which you see come to life beautifully in the Red
Velvet Philly Bagel Bomb,” said Keenan White, Senior Brand Manager,
Philadelphia at Kraft Heinz Company. “As we continuously push to
uncover unique and irresistible ways for fans to enjoy
Philadelphia, this partnership with Milk Bar was a natural fit. We
love how both brands have tapped into hallmarks of what make them
beloved, while doing it in an unexpected and consumer-driven way
with this limited-time offering.”
The Red Velvet Philly Bagel Bomb features a lightly sweetened
Philly cream cheese core with chocolate, wrapped with red velvet
bagel dough and served warm. Whether enjoyed as an indulgent
breakfast, afternoon delight or late-night snack, the
limited-edition creation is “mini bomb” sized – perfect for sharing
or as a sweet treat.
“When we created the Bagel Bomb way back in 2011, we were only
able to offer them in our bakeries, much to folks’ dismay," said
Christina Tosi, Chef & Founder, Milk Bar. “Teaming up with
Philadelphia (my only choice when it comes to cream cheese, btw)
felt like the truest way to roll out our first-ever nationwide
bagel bomb offering: the Red Velvet Philly Bagel Bomb. The combo of
red velvet’s decadence with just the right amount of creaminess
that only Philly can provide, bakes up an irresistible experience
that we’re so excited to finally offer to our community
nationwide.”
Beginning today, the Red Velvet Philly Bagel Bomb is available
for purchase at Milk Bar bake shops in New York City, Los Angeles
and Washington, D.C. and for nationwide purchase at
https://milkbarstore.com/products/philly-milkbar– for a limited
time. For more details on the Red Velvet Philly Bagel Bomb and how
to grab a bite, follow along on Philadelphia's Instagram at
@phillycreamchs.
1 Dataessential, Menu Penetration Reporting, 2023
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
About Milk Bar
Milk Bar is a dessert shop that’s been turning familiar treats
upside down since 2008. Founded by James Beard Award-winning pastry
chef Christina Tosi, Milk Bar first opened its doors in NYC’s East
Village, and has developed a loyal fanbase in the decade since.
Named one of the most innovative companies in the world by Fast
Company in 2022, Milk Bar is currently available across 12 bakery
locations in NYC, LA, Boston, Washington DC and Las Vegas, ships
treats nationwide through an eCommerce care package platform, and
most recently launched a line of grocery products, available
nationwide in major retailers such as Whole Foods and Target. Milk
Bar is also available on demand in various cities across the
country in partnership with delivery providers such as Doordash.
For more information, visit milkbarstore.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231004670184/en/
Zeno Group Bethany Stokoski bethany.stokoski@zenogroup.com
Kraft Heinz Kate Mitchell kate.mitchell@kraftheinz.com
Milk Bar Shannon Salzano shannonsalzano@milkbarstore.com
Kraft Heinz (NASDAQ:KHC)
過去 株価チャート
から 6 2024 まで 7 2024
Kraft Heinz (NASDAQ:KHC)
過去 株価チャート
から 7 2023 まで 7 2024