Kraft Macaroni and Cheese Is Changing Its Name and Iconic Blue Box Introducing... Kraft Mac & Cheese
2022年6月22日 - 7:00PM
ビジネスワイヤ(英語)
The New Brand Identity for America’s Favorite
Comfort Food is Revealed
For 85 years, Kraft Mac & Cheese has been America’s original
and favorite comfort food. With over a million boxes sold every
day, the cheesy bowls of deliciousness haven’t just filled
America’s bellies; they’ve played an iconic role in every stage of
people’s lives. Today, Kraft Mac & Cheese is unveiling a new
brand identity that includes an updated logo, noodle smile and even
a new name that redefines Kraft Mac & Cheese as feel-good food
for everyone.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220622005288/en/
KRAFT MACARONI AND CHEESE IS CHANGING ITS
NAME AND ICONIC BLUE BOX INTRODUCING... KRAFT MAC & CHEESE
(Photo: Business Wire)
The new look updates all aspects of the brand identity: the
name, the logo, brand colors, typography, photography, iconography,
and packaging. The change from “macaroni and cheese” to “mac &
cheese”, is meant to reflect the way fans organically talk about
the brand. The iconic blue box now features just a single-color hue
of blue and amplifies the brand's most recognizable asset — the
noodle smile, now even more delicious and dripping with creamy,
cheesy goodness.
The new look and feel evolves the brand and products to
distinctively embody what positive comfort looks like: noodlefuls
of delight that lift you up and make you happy inside and out. The
changes were inspired by comfort cravers — the people who believe
that comfort is crucial to feeling good, and who love a helping of
simple nourishment to warm their bellies.
“We know that people aren’t turning to comfort food as a guilty
pleasure, they are positively embracing comfort, saying yes to
feeling good, saying yes to caring for themselves,” said Victoria
Lee, Kraft Mac & Cheese Brand Manager. “There is a familiar,
craveable, positive comfort to Kraft Mac & Cheese that makes it
so special and iconic to millions of people across the world and
our new look is a reflection of what our brand means to our
consumers.”
The new look will appear across social channels and on the
website this summer and packaging will start to hit shelves in
August. For more, follow Kraft Mac & Cheese on Twitter
@kraftmacncheese, Instagram @Kraft_MacandCheese, and Facebook
@KraftMacaroniandCheese.
ABOUT THE KRAFT HEINZ COMPANY:
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we're dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220622005288/en/
ALISON BROD MARKETING + COMMUNICATIONS 212-230-1800
kraftheinz@abmc-us.com Jenna Thornton The Kraft Heinz Company
Jenna.Thornton@kraftheinz.com
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