VELVEETA Launches Pinkies Out Polish, a Cheese-Scented Nail Polish Made Just For Your Pinkies
2022年6月7日 - 7:00PM
ビジネスワイヤ(英語)
VELVEETA, a Kraft Heinz Company brand, unveils
new Pinkies Out Polish to encourage fans to live “La Dolce
Velveeta,” and a life of bold, unrestrained pleasure.
Today, VELVEETA announced the launch of its first-ever nail
polish collection in partnership with Nails.INC, the VELVEETA
Pinkies Out Polish, which includes a nail polish duo and nail
stickers. The collab furthers the brand’s latest creative platform,
“La Dolce Velveeta,” which is all about stepping out in a
confident, unapologetic way to show the world that you’re living a
life filled with outrageous pleasure. Created for pleasure seekers
who love to flaunt and live their best lives, the new
limited-edition, cheese-scented nail polish is made so you can live
your life pinkies out, wherever you are and whenever you want.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220607005431/en/
VELVEETA Launches Pinkies Out Polish, a
Cheese-Scented Nail Polish Made Just For Your Pinkies (Photo:
Business Wire)
The VELVEETA Pinkies Out Polish is made in partnership with
Nails.INC, a leading and award-winning beauty brand, and includes
cheese-scented red and yellow nail polish duo ($15) in “Finger
Food” and “La Dolce Velveeta,” plus “That’s La Dolce Velveeta”
irresistible nail stickers ($4.99).
“VELVEETA is known for its rich, creamy texture and cheesy,
melty goodness, so what better way to bring this to life for our
fans than with something equally as rich and creamy — nail polish,”
said Kelsey Rice, Senior Brand Communications Manager at The Kraft
Heinz Company. “Our VELVEETA Pinkies Out Polish gives pleasure
seekers everywhere an irresistible new way to show the world that
they are living “La Dolce Velveeta” by living pinkies out.”
The creamy shades are formulated in Nails.INC long wear formula
and patented wide hugging brush for flawless application to make
your nails look as smooth as VELVEETA feels. The Velveeta Pinkies
Out Polish, which includes cheese-scented red and yellow nail
polish duo and nail stickers, are available exclusively on
Amazon.com and NailsInc.com while supplies last.
For more information follow @Velveeta on Instagram or visit
Nailsinc.com. Those living “La Dolce Velveeta” are encouraged to
flaunt, post and share how they live life pinkies out with VELVEETA
Pinkies Out Polish by tagging @velveeta on Instagram,
@CheesyVelveeta on Twitter and @Velveeta Facebook using hashtag
#LaDolceVelveeta.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we're dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
ABOUT NAILS.INC
Proud to be 100% female-founded by Thea Green MBE, Nails.INC was
born following a business trip to New York, kickstarted in London
and is now retailed in stores worldwide. Now the UK’s leading and
award-winning British nail brand, Nails.INC is a trail blazer in
the global nail industry. Respected for its unrivalled innovation,
the brand bottles key fashion, colour and nail art trends every
season. The brand tells a story with every bottle – you won’t find
the signature Nails.INC personality anywhere else. For more
information, visit the brand on Instagram, Facebook, and Twitter or
at www.nailsinc.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220607005431/en/
MEDIA: ALISON BROD MARKETING
+ COMMUNICATIONS VELVEETA kraftheinz@abmc-us.com
KRAFT HEINZ Kate Mitchell kate.mitchell@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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