Burger lovers are encouraged to create a
masterpiece to be featured in BurgerFi menus and score a $25,000
prize
Just in time for National Burger Day on May 28, HEINZ® launches
the ‘Art of the Burger’ nationwide search for the ultimate burger
creation. For the first time, the winning burger will be featured
at the beloved better-burger chain, BurgerFi, in Fall 2022. The
artist will also be awarded $25,000.
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HEINZ launches the ‘Art of the Burger’
nationwide search for the ultimate burger masterpiece with a prize
of the chance to be featured on BurgerFi menus and $25,000
(Graphic: Business Wire)
Few things are more satisfying than burger night and the art of
crafting the perfect burger. To inspire burger-loyalists to unleash
their inner culinary artist, HEINZ is inspiring fans to visualize
every burger as a blank canvas, and its condiments as the
accoutrement that can transform any burger into a work of art.
“At HEINZ, we know not all burgers are created equal. That’s why
we’re encouraging fans to think outside the box and add their own
personal touches – making their favorite meal even more
crave-worthy,” said Ashleigh Gibson, Head of Marketing &
Strategy, HEINZ. “Through our ‘Art of the Burger’ search, we are
celebrating the best in culinary artistry, encouraging burger
enthusiasts to get creative and craft an irresistible, work of
art.”
As 51% of Americans enjoy a burger at least once per week, the
challenge provides delicious inspiration and a modern twist on the
classic dish (Source: Technomic’s Burger Consumer Trend Report).
HEINZ’s iconic portfolio of condiments and toppings helps elevate
mealtimes by giving hungry fans the tools they need to make
meaningful moments out of the mundane.
“BurgerFi loves to fuse innovation and creativity to put a fun
twist on a classic staple which is why we’re thrilled to be in
partnership with HEINZ,” said Patrick Renna, President at BurgerFi.
“We look forward to seeing all of the new and creative submissions
and incorporating the winning burger build to our menu.”
The ‘Art of the Burger’ competition runs now through July 12 at
11:59 p.m. EDT.* For a chance to win, burger lovers can submit a
picture of their best burger creation to HeinzArtOfTheBurger.com or
post on Twitter or Instagram using the hashtags #HeinzArtBurger and
#contest.
HEINZ continues to champion burger artistry and has partnered
with independent restaurants across the country to provide fans
with burger masterpieces crafted by artists. For more details and
Official Rules, including odds, alternate method of entry, and
prize descriptions, visit www.HeinzArtoftheBurger.com.*
To learn more about the HEINZ ‘Art of the Burger’ competition,
follow HEINZ on TikTok, Instagram, Twitter and Facebook.
*NO PURCHASE OF KRAFT HEINZ PRODUCTS NECESSARY TO ENTER THE
CONTEST. Contest is open only to legal residents of the fifty (50)
United States and the District of Columbia who are at least
eighteen (18) years old (or nineteen (19) for residents of Alabama
and Nebraska) and Puerto Rico who are at least twenty-one (21)
years old or older at the time of entry. Enter contest by: 07/12/22
at 11:59 p.m. ET. For complete details, see the Official Rules.
Void where prohibited.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
About BurgerFi International (Nasdaq: BFI, BFIIW)
Established in 2011, BurgerFi is a leading multi-brand
restaurant company that develops, markets, and acquires fast-casual
and premium-casual dining restaurant concepts around the world,
including corporate-owned stores and franchises. BurgerFi is among
the nation’s fastest-growing better burger concepts with 124
BurgerFi restaurants (97 franchised and 27 corporate-owned). As of
March 31, 2022, BurgerFi is the owner and franchisor of the two
following brands with a combined 185 locations.
BurgerFi is chef-founded and committed to serving fresh,
all-natural and quality food at all locations, online and via
first-party and third-party deliveries. BurgerFi uses 100% American
Angus Beef with no steroids, antibiotics, growth hormones,
chemicals or additives. BurgerFi’s menu also includes high quality
wagyu beef, antibiotic and cage-free chicken offerings, fresh,
hand-cut sides, and custard shakes and concretes. BurgerFi was
named “Best Fast Casual Restaurant” in USA Today’s 10Best 2022
Readers Choice Awards for the second consecutive year, QSR
Magazine's Breakout Brand of 2020, Fast Casual's 2021 #1 Brand of
the Year and included in Inc. Magazine’s Fastest Growing Private
Companies List. In 2021, Consumer Report’s Chain Reaction Report
praised BurgerFi for serving “no antibiotic beef” across all its
restaurants, and Consumer Reports awarded BurgerFi an "A-Grade
Angus Beef" rating for the third consecutive year. In May 2022,
BurgerFi ranked #1 in Eat This, Not That!’s list of top fast-casual
chains that use high-quality beef products. To learn more about
BurgerFi or to find a full list of locations, please visit
www.burgerfi.com. Download the BurgerFi App on iOS or Android
devices for rewards and 'Like' or follow @BurgerFi on Instagram,
Facebook and Twitter. BurgerFi® is a Registered Trademark of
BurgerFi IP, LLC, a wholly-owned subsidiary of BurgerFi.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220522005016/en/
HEINZ Media Contact: Zeno Group Heinz@ZenoGroup.com Jamie
Dammrich Kraft Heinz Jamie.Dammrich@kraftheinz.com
BurgerFi Media Contact: Ailys Toledo rbb Communications
burgerfi@rbbcommunications.com
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