MR. PEANUT Shelling out $5 Million to Reward Little Acts of Extraordinary Substance Starting Big Game Week
2021年2月2日 - 12:38AM
ビジネスワイヤ(英語)
Instead of advertising during the game, the
dapper legume will use those funds to champion those adding more of
what matters to the world through everyday actions
A year after MR. PEANUT’s death and rebirth as Baby Nut, the
105-year-old legume is officially back with a new purpose to pay it
forward to put more substance into the world. MR. PEANUT will
diligently search out the good … the people that through everyday
actions are making someone’s day brighter and the world a little
better. Beginning this week, MR. PEANUT will use all $5 million of
the Big Game budget, not on advertising, but to recognize and
reward little acts of extraordinary substance across the
country.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210201005631/en/
MR. PEANUT is officially back with a new
purpose to pay it forward to put more substance into the world.
(Photo: Business Wire)
From the Chicago couple who donated their cancelled wedding’s
catering to those in need on Thanksgiving to the Florida man who
paid his neighbors’ past-due utility bills, MR. PEANUT will
champion unsung heroes doing good in communities across the
country.
“PLANTERS nuts pack way more substance than empty snacks like
potato chips, so when we show up - including with a Big Game
activation - it’s going to fill people up,” said Sanjiv Gajiwala,
U.S. Chief Growth Officer at Kraft Heinz. “This year, we’re walking
the talk by launching the PLANTERS ‘A Nut Above’ campaign, which
celebrates making better choices in life and in snacking. In total,
MR. PEANUT will give away $5 million this year to people who
champion substantial actions - the everyday and the extraordinary -
by doing good, even when no one is looking.”
“Throughout the year, we’ll be engaging and interacting with our
fans in real time, listening to what inspires them, and applauding
the moments they care about,” continued Gajiwala. “It’s just one
more way we’re staying consumer-obsessed.”
MR. PEANUT’s first act will recognize the owners of Hook Hall in
Washington, D.C. – they went #ANutAbove and gave free meals and
supplies to hospitality workers despite their own struggles to stay
afloat. MR. PEANUT will give $130,000 to Hook Hall so they can keep
their doors open and continue supporting out of work food and bar
industry workers during the pandemic … but he’s not stopping
there!
To pay it forward, MR. PEANUT will give away an additional $1
million to beloved, locally owned bars across the country that are
going above and beyond for their neighbors, ensuring they can
remain fixtures of their own communities. For official rules, click
here*.
Fans can nominate their beloved locally owned bar on Twitter by
sharing why it’s so important to the community and including
#ANutAbove and #contest. MR. PEANUT will award $50,000 to 20 bars
across the country early March.
To follow along with MR. PEANUT’s journey this year to highlight
and reward little acts of extraordinary substance, check him out on
Twitter (@MrPeanut).
* NO PURCHASE NECESSARY. Legal residents of the 50 U.S. (D.C.),
21+ can enter. Enter Contest by: 2/7/21. See Official Rules, for
nomination rules & restrictions, visit https://bit.ly/3j2ZejR .
Void where prohibited.
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2019 net
sales of approximately $25 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210201005631/en/
Lynne Galia
Kraft Heinz
lynne.galia@kraftheinz.com
Taylor Higgins ICF Next
taylor.higgins@icfnext.com
Kraft Heinz (NASDAQ:KHC)
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