Refrigerated Pickles Pioneer Claussen Celebrates 150 Years
2020年12月17日 - 12:00AM
ビジネスワイヤ(英語)
The number one refrigerated pickle brand still
packs the crunch
Pickle lovers, it’s time to celebrate. Claussen, the maker of
deliciously crunchy refrigerated pickles, is celebrating its 150th
anniversary in 2020 … and it’s kind of a big dill!
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Claussen office with family (Photo:
Business Wire)
To commemorate the milestone anniversary, Claussen is looking
back at some of the best and briniest facts from the brand’s
history:
- From farmer to pickler: In Chicago, IL, a vegetable
farmer named Claus F. Claussen from Germany had a truckload of
cucumbers he couldn’t sell. Rather than waste the vegetables, he
turned them into pickles, the first batch marking the beginning of
the 150-year-old company.
- Cooler for crunchier: Claussen was a full family affair,
and Claus’s great grandson, Ed Claussen, perfected the first
refrigerated pickle in the 1960’s after nearly five years of
research. Ed’s innovative refrigeration method ensures that
Claussen pickles are the freshest, crunchiest pickles around.
- Wiener meets pickle: Oscar Mayer & Co. purchased
Claussen Pickle Company, Inc. in 1970, transforming the regional
refrigerated pickle company into a national brand available across
America.
- Doctor in the house: In the 70’s and 80’s, Claussen
featured an animated “world-renowned pickle expert” in their print
and television commercials – Dr. Q. Cumbus Claussen. He wore a
signature striped scarf and yellow gloves.
- I’m picklin’ here, I’m picklin’ here!: In 1994, Claussen
introduced New York Deli-style Half Sours, and they continue to
mainly be available on the East Coast as a regional specialty.
- Dream job alert: One job duty at the Claussen plant is
to taste-test the spicy brine found in Claussen’s Hot & Spicy
pickles to ensure it’s spicy enough (and trust us, it’s really
spicy)!
- Keeping it kosher: Claussen’s best-selling variety is
refrigerated Kosher Dill Spears.
- Cucumbers follow the sun: Claussen sources its cucumbers
according to season for ultimate freshness. Cucumbers are first
harvested in Mexico in winter, and as the heat, humidity and sun
move north, so does harvesting.
- Fresh cukes, every time: Unlike other pickle brands,
Claussen cucumbers go from vine to brine in 10 days or less, and
are pickled under refrigeration, meaning they are never heated or
pasteurized. With minimal processing, Claussen refrigerated pickles
deliver superior color, taste and crunch every time!
- All in the family: Claussen is a family business where
multiple generations of workers have grown cucumbers for Claussen
and packed them at the Woodstock, IL facility, with 40% of
workforce having at least one relative who has been—or is currently
employed—by Claussen.
“It’s wonderful to ring in this milestone anniversary with our
dedicated Claussen fanbase who recognize the labor of love we put
into creating crunchy and flavorful refrigerated pickles,” said
Kathy Duan, Senior Associate Brand Manager at Kraft Heinz. “We’re
excited to celebrate 150 years of Claussen and are looking forward
to the next 150 years.”
For more Claussen information, pickle fans can visit
ClaussenPickles.com.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2019 net
sales of approximately $25 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20201216005248/en/
Lynne Galia Kraft Heinz
lynne.galia@kraftheinz.com Taylor
Higgins ICF Next taylor.higgins@icfnext.com
Kraft Heinz (NASDAQ:KHC)
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