TEMPE,
Ariz. and PRAGUE,
Jan. 17,
2024 /PRNewswire/ -- Norton Genie, the world's
leading scam detection app by Norton, a leader in Cyber Safety and
part of Gen™ (NASDAQ: GEN), is now available to the general public.
To shine a light on one of the most pervasive cyber threats of our
time – scams – Norton has partnered with the multi-hyphenate Emmy®
award winning creator Dan Levy to
bring awareness to the new free app that helps people determine in
real-time if a text, email or social media post is legitimate.
"At this point cyber scams are everywhere. I get emails every
week claiming I need to click some random link in order to 'claim a
prize.' So, when Norton approached me to help them in fighting back
against cyber scams, I was happy to get involved," said
Dan Levy. "It's so easy these days
to get tricked into opening, clicking, or sharing shady links. The
fact that Genie helps identify these scams and keeps people from
falling victim to sharing money or personal information is such an
important tool."
With new research showing that 1 in 5 people have been scammed
in the past year, Norton Genie allows people to upload screenshots
of potential scams and delivers an immediate assessment. If the
content is considered suspicious, it explains why and offers advice
on what to do next. In the past month alone, Genie has scanned
thousands of uploads and determined nearly 45% were legitimate scam
attempts.
"Scams will remain the leading cyber threat across the globe in
2024 and will continue to evolve in complexity at an unprecedented
speed as a result of rapidly advancing technologies," said
Ondrej Vlcek, President at Gen. "As
the cyber threat landscape gets more complex, Norton Genie makes it
as easy as possible to protect yourself from scams 24/7. Since its
early access launch last year, we've been gathering learnings and
results to ensure Norton Genie lives up to its potential, meets the
needs of customers, and helps empower people to take advantage of
the digital world, safely, privately and confidently."
Norton's partnership with Dan
Levy will inform people about the prevalence and
effectiveness of scams in the modern-day. Starting today, the
collaboration between Dan and Norton
Genie can be found in :60, :30 and :15 spots across
Facebook, Instagram, YouTube and other digital channels, including
Dan's own social channels.
"We know today's scams are harder to spot than ever before.
Scammers are getting smarter and adopting new technology – but so
are we," said Krista Todd, CMO at
Gen. "We are thrilled to have Dan help bring Norton Genie to life.
With the help of Genie, and Dan, we're empowering people to make
smart decisions online and be more cyber resilient with a powerful
new tool that can give them instant feedback and guidance to avoid
getting scammed. This is just the beginning, and we are excited and
optimistic about the ways Genie can help people today and in the
future."
Separately, Norton is also sharing the announcement of Genie's
launch with a robust lineup of social media activations, including
the Scam Scan challenge—an interactive Instagram game where people
can test their ability to recognize a scam with a simple head-nod.
Additionally, Norton is partnering with several influencers to help
teach audiences how to detect scams in their day-to-day lives. Keep
an eye out for informative and comedic videos from recognizable
tech and lifestyle influencers in the coming weeks such as
Justine Ezarik (@iJustine),
Laura Whaley (@loewhaley) and
Jordan Howlett
(@jordan_the_stallion8).
To download Norton Genie on iOS or Android, visit
genie.norton.com, the App Store or
Google Play. For more information on Norton Genie, visit the Norton
blog.
About Norton
Norton is a leader in Cyber Safety, and part of Gen™ (NASDAQ: GEN),
a global company dedicated to powering Digital Freedom with a
family of trusted consumer brands. Norton empowers millions of
individuals and families with award-winning protection for their
devices, online privacy, and identity. Norton products and services
are certified by independent testing organizations including
AV-TEST, AV-Comparatives, and SE Labs. Norton is a founding member
of the Coalition Against Stalkerware. Learn more at Norton.com and
GenDigital.com.
Mike Healey
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|
Cassie
Boehmer
|
Gen
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|
Edelman for
Gen
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Press@GenDigital.com
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Cassie.Boehmer@Edelman.com
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SOURCE Gen Digital Inc.