Nexters strengthens its platform diversification with Throne Rush web release
2021年10月29日 - 8:00PM
Nexters (Nasdaq: GDEV), an international game development company
which strives to introduce the joy of core gaming experiences to
casual players, released a web version of its Throne Rush game at
https://throne-rush.com to further diversify on different platforms
with the aim to decrease the blended platform commission.
In the first half of 2021, the desktop versions of Nexters’
games showed considerable growth. The company’s bookings on
desktop, which includes social and web versions of games, have
grown by 91% year on year, driven by rapid expansion of the web.
The share of desktop in the company’s bookings has reached 33%
which gave rise to a reduction in the blended platform commission
as a percentage of bookings by approximately 3% year on year.
“Throne Rush was one of our first success stories,” says Anton
Reinhold, Chief Operating Officer at Nexters. “And even after 8
years, we don’t just support it but actively evolve the game
through novel approaches and experimentation. The web version is
one of these experiments, as we didn’t just transport Throne Rush
to a new platform – we boiled the game down to its essential parts
that make it unique and exciting, took a streamlined approach with
a view towards balance and monetization, and now offer players a
new, more competitive experience. We are already greatly inspired
by the performance that Hero Wars - our flagship franchise -
demonstrated on the web, and we feel that the future of Throne Rush
on this platform may be very bright as well.”
Originally, Throne Rush - a fantasy strategy mid-core game - was
Nexters’ first IP launched on social networks in 2013 and was
awarded with the title “game of the year” by Facebook in 2014.
Later, it was released on iOS and Android, and over its lifetime
has accumulated more than 76 million installs worldwide.
Throne Rush is now being made available on a web platform and
offers a distilled version of the gameplay that its fans came to
know and love. Looking ahead, more features, game mechanics and
content are planned to be implemented into the game to make the
experience even richer and more enjoyable. Player feedback and
internal metrics will play a crucial role in this process.
The web release of Throne Rush is line with Nexters’ growth
strategy which, besides consolidation of players in the gaming
industry, is committed to further proactive expansion
into platforms, regions and genres. As announced earlier this year,
the company plans to focus on casual games like the recently
released farm and adventure game, Chibi Island, with more casual
titles in the pipeline. The regional expansion strategy is expected
to focus on Asia as one of the most prominent mobile game
markets.
About Nexters
Nexters is an international game development company which
strives to introduce the joy of core gaming experiences to casual
players. Thanks to such hit games like Hero Wars, Throne Rush, and
others the company reached over 200 million installs worldwide and
became one of the top five independent mobile game companies in
Europe. Headquartered in Cyprus, Nexters is built upon a team of
600+ inspired gaming professionals. Please find more information
about Nexters at https://nexters.com and follow Nexters
on LinkedIn and Twitter.
Contacts:
MediaAndrey Akimov | Chief Communications
Officeraa@nexters.com
Investor RelationsRoman Safiyulin | Chief Corporate Development
Officerr.safiyulin@nexters.com
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“forward-looking statements” for purposes of the federal securities
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concerning future developments and their potential effects on the
Company. There can be no assurance that future developments
affecting the Company will be those that the Company has
anticipated. Forward-looking statements involve a number of risks,
uncertainties (some of which are the Company’s control) or other
assumptions. You should carefully consider the risks and
uncertainties described in the “Risk Factors” section of the
registration statement on Form F-1 filed by the Company on
September 22, 2021 and other documents filed by the Company from
time to time with the Securities and Exchange Commission. Should
one or more of these risks or uncertainties materialize, or should
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may vary in material respects from those projected in these
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