Grifter
12年前
Everlast featured in “House of Cards”!!
Wow – so I’m watching this new hit show “House of Cards” featuring Kevin Spacey that’s also produced by Spacey. Great ratings and catching on big time with the younger generation – it’s a Netflix original.
Awesome storyline about power, politics, and getting done what needs to be done.
Anyway, twice in the second season there’s been product placement for Everlast! On a punching bag, of course! In the Oval Office!
Remember the breadcrumbs and what is featured in Ergokonzept’s brochure, LOI, and prospectus! Lmao – this shiznit getting mainstream now.
All connected to PFNO, which is under Chimera and connected to Everlast boxing.
$UPERMAN
12年前
Everlast And Canelo Alvarez Agree To Exclusive Contract
Everlast (NASDAQ:EVST)
NEW YORK, Feb. 6, 2014 /PRNewswire/ -- Everlast Worldwide Inc., the leader in fight sports and fitness equipment, has agreed to a global, multi-year, exclusive equipment contract with former WBA and WBC Light Middleweight Champion, Canelo Alvarez. Alvarez, who boasts a 42-1-1 record, will fight Alfredo Angulo on March 8th live on Showtime PPV in Las Vegas, NV.
Under the agreement, Alvarez will compete using Everlast fight gloves as well as train exclusively with Everlast equipment. Additionally, Everlast recently completed the build-out of Alvarez's personal gym, located in Southern California, which is outfitted with Everlast training gear. Furthermore, he will play a prominent role in all of Everlast's direct to consumer and retail marketing initiatives internationally.
"We are very excited to welcome one of the greatest talents in boxing to the Everlast team," said Neil Morton, CEO of Everlast. "Canelo's success inside the ring has made him an international star, but it is his drive and character outside of the ring that make him a great fit for our brand. Beyond talent, at 23 years of age, he already displays all of the attributes that the great champions of this sport possess, and because of that, we know Canelo will be a fantastic representative of Everlast for many years to come."
"I'm thrilled to be part of Everlast, a historic company that has been linked to professional boxing for over 100 years," said Canelo Alvarez. "Like my career, the direction of Everlast is on the rise. They continue to evolve with the sport and by partnering with the brand, I know that I will always compete using the safest and most trusted equipment in boxing. I have no doubt this will be a great relationship for myself, as well as Everlast and will lead to success inside and outside the ring."
Everlast equipment and apparel is available at www.shopeverlast.com and sporting goods retailers nationwide.
Grifter
12年前
The ship set ground on the shore
Of this uncharted desert isle
With Gilligan,
The Skipper too.
The millionaire
And his wife,
The movie star,
The professor and Mary Ann ...
Mr. Howell was a millionaire because he invested well, supported the company, and knew when to sell -- he was no flipper, that's for sure.
All huge here. What's good for the goose is good for the gander.
$UPERMAN
12年前
Under the agreement, Alvarez will compete using Everlast fight gloves as well as train exclusively with Everlast equipment. Additionally, Everlast recently completed the build-out of Alvarez's personal gym, located in Southern California, which is outfitted with Everlast training gear. Furthermore, he will play a prominent role in all of Everlast's direct to consumer and retail marketing initiatives internationally.
I'll Bet Markus Beyer and Alvarez Hang Out Together in Germany.
You know who Markus Beyer is...Three Time World Champion Boxer
and Spokes Person For EVERLAST Energy Drink, PLUS he is Also
Sports coordinator for SES Boxing handling Promotions of Fighters
and EVERLAST Energy Drink, as Employed and Contracted with ERGOKONZEPT.
Since ERGOKONZEPT (ERGO) has a very direct connection to $PFNO
in the same way they do Chimera Marketing and Merchandising GmbH.
While Chimera handles all business of ERGO within Europe, the
USA Corporation, ParaFin (USOTC: PFNO) handles All Business
Outside of the area of Chimera, which is Europe.
Exactly!
Grifter
12年前
EVERLAST LAUNCHES GLOBAL “EVOLVED” MARKETING CAMPAIGN
New York, NY – February 11, 2014 - Everlast Worldwide has unveiled “Everlast EVOLVED”, a powerful campaign aimed to educate and challenge consumers to look beyond traditional fitness techniques and evolve their training with fight sport-related workouts.
The EVOLVED message also speaks to Everlast’s transformation from its boxing roots in the Bronx to the worldwide leader in fight sports and fitness equipment it is today. “Athletes are naturally curious to explore new ways to train that can help give them an edge. Fights Sports in particular is experiencing increased growth as everyone from professional athletes to fitness enthusiasts catch on to the physical and mental benefits of training. Our goal as the leader in fight sports is to help educate consumers who are looking to try something new” says Raquel Torres, Brand Marketing Director.
The campaign ads feature Everlast’s roster of elite athletes including MMA Champion, Jon Jones; boxing superstars Canelo Alvarez and Andre Ward, and pro football running back, Reggie Bush. “To be at the top of the MMA game, I have to challenge my body with an array of disciplines so I’m prepared to take on whatever comes at me in the cage. My training regimen has to evolve, and working with Everlast helps keep me ahead of the competition,” says Jones. Additional athletes and fitness professionals will represent the campaign internationally.
The EVOLVED campaign is currently running in both print and digital platforms including Men’s Health, Women’s Health, Men’s Fitness and other fitness and lifestyle media outlets. Everlast will introduce additional online and mobile components throughout the year in conjunction with the campaign for consumers to experience and learn more about ways to evolve their training routines.
Everlast equipment and apparel is available at www.everlast.com and sporting goods retailers nationwide.
$UPERMAN
12年前
EVST News~~~Everlast And Canelo Alvarez Agree To Exclusive Contract
Everlast And Canelo Alvarez Agree To Exclusive Contract
Everlast (NASDAQ:EVST)
NEW YORK, Feb. 6, 2014
/PRNewswire/ -- Everlast Worldwide Inc., the leader in fight sports and fitness equipment, has agreed to a global, multi-year, exclusive equipment contract with former WBA and WBC Light Middleweight Champion, Canelo Alvarez. Alvarez, who boasts a 42-1-1 record, will fight Alfredo Angulo on March 8th live on Showtime PPV in Las Vegas, NV.
Under the agreement, Alvarez will compete using Everlast fight gloves as well as train exclusively with Everlast equipment. Additionally, Everlast recently completed the build-out of Alvarez's personal gym, located in Southern California, which is outfitted with Everlast training gear. Furthermore, he will play a prominent role in all of Everlast's direct to consumer and retail marketing initiatives internationally.
"We are very excited to welcome one of the greatest talents in boxing to the Everlast team," said Neil Morton, CEO of Everlast. "Canelo's success inside the ring has made him an international star, but it is his drive and character outside of the ring that make him a great fit for our brand. Beyond talent, at 23 years of age, he already displays all of the attributes that the great champions of this sport possess, and because of that, we know Canelo will be a fantastic representative of Everlast for many years to come."
"I'm thrilled to be part of Everlast, a historic company that has been linked to professional boxing for over 100 years," said Canelo Alvarez. "Like my career, the direction of Everlast is on the rise. They continue to evolve with the sport and by partnering with the brand, I know that I will always compete using the safest and most trusted equipment in boxing. I have no doubt this will be a great relationship for myself, as well as Everlast and will lead to success inside and outside the ring."
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA Champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands.
ERGOKONZEPT Owns 49% of EVERLAST Energy Drink With Rights to
Bring the Energy Drink EVERLAST into the USA! Go $PFNO
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