Green Tea Technology Instrumental in Forging
Relationship with Hewlett Packard Enterprise and Ad-Tech Holding
Group, Direct Digital Holdings
HOUSTON, Oct. 12,
2023 /PRNewswire/ -- Direct Digital Holdings
(Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a
leading advertising and marketing technology platform operating
through its companies Colossus Media, LLC ("Colossus SSP"), Huddled
Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"),
today announced it has selected the HPE GreenLake edge-to-cloud
platform to build a highly reliable, scalable and secure production
environment. Green Tea Technology, an authorized HPE partner, will
provide installation and support services.
Colossus SSP will now incorporate the HPE GreenLake platform
with its on-premises infrastructure and cloud services across its
entire marketplace to support Direct Digital Holdings' sell-side
platform. The marketplace manages approximately 136,000 clients
monthly, generating over 250 billion impressions per month across
display, CTV, in-app video and other media channels.
"HPE GreenLake has enabled Direct Digital Holdings to deliver a
modern cloud experience to customers with flexibility to meet their
demands in real time," said Alexia
Clements, VP of worldwide go-to-market for HPE GreenLake
Cloud Services, HPE. "We're focused on delivering differentiated
cloud solutions that allow our partners to serve as trusted
advisors and help customers modernize their IT environments to
improve their business outcomes."
"Our relationship with HPE is strategic for our company, as we
partner with HPE GreenLake for our digital infrastructure for our
supply-side technology platform," said Mark
Walker, co-founder and CEO of Direct Digital Holdings.
"Thanks to the flexibility provided by HPE GreenLake, we have the
ability to continue our accelerated growth as we bring new
technology products to our media partners. Green Tea Technology has
been an excellent resource and partner in helping us leverage HPE
for this strategic platform solution."
Brad Davis, the owner and CTO of
Green Tea Technology, stated that the HPE GreenLake platform is
more than a year ahead of its competitors in terms of innovation
and edge-to-cloud capabilities. Davis believes that the platform is
an excellent solution for Direct Digital Holdings, considering
their rapid growth and expansion underway.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT), owner of operating
companies Colossus SSP, Huddled Masses, and Orange 142, brings
state-of-the-art sell- and buy-side advertising platforms together
under one umbrella company. Direct Digital Holdings' sell-side
platform, Colossus SSP, offers advertisers of all sizes extensive
reach within general market and multicultural media properties. The
company's subsidiaries Huddled Masses and Orange142 deliver
significant ROI for middle market advertisers by providing
data-optimized programmatic solutions at scale for businesses in
sectors that range from energy to healthcare to travel to financial
services. Direct Digital Holdings' sell- and buy-side solutions
manage approximately 136,000 clients monthly, generating over 250
billion impressions per month across display, CTV, in-app and other
media channels.
About Green Tea Technology
Green Tea Technology is a leading IT solutions provider
headquartered in Austin, Texas. As
an accredited HPE Certified GreenLake integration partner , the
company is at the forefront of delivering cutting-edge Hybrid cloud
solutions tailored to meet the unique needs of businesses, both
large and small. With a commitment to innovation and
sustainability, Green Tea Technology is dedicated to architecting
robust, scalable, and environmentally-friendly IT
infrastructures.
Forward Looking Statements
This press release may contain forward-looking statements within
the meaning of federal securities laws and which are subject to
certain risks, trends and uncertainties.
As used below, "we," "us," and "our" refer to the Company. We
use words such as "could," "would," "may," "might," "will,"
"expect," "likely," "believe," "continue," "anticipate,"
"estimate," "intend," "plan," "project" and other similar
expressions to identify forward-looking statements, but not all
forward-looking statements include these words. All statements
contained in this press release that do not relate to matters of
historical fact should be considered forward-looking
statements.
All of our forward-looking statements involve estimates and
uncertainties that could cause actual results to differ materially
from those expressed in or implied by the forward-looking
statements. Our forward-looking statements are based on assumptions
that we have made in light of our industry experience and our
perceptions of historical trends, current conditions, expected
future developments and other factors we believe are appropriate
under the circumstances. Although we believe that these
forward-looking statements are based on reasonable assumptions,
many factors could affect our actual operating and financial
performance and cause our performance to differ materially from the
performance expressed in or implied by the forward-looking
statements, including, but not limited to: our dependence on the
overall demand for advertising, which could be influenced by
economic downturns; any slow-down or unanticipated development in
the market for programmatic advertising campaigns; the effects of
health epidemics; operational and performance issues with our
platform, whether real or perceived, including a failure to respond
to technological changes or to upgrade our technology systems; any
significant inadvertent disclosure or breach of confidential and/or
personal information we hold, or of the security of our or our
customers', suppliers' or other partners' computer systems; any
unavailability or non-performance of the non-proprietary
technology, software, products and services that we use;
unfavorable publicity and negative public perception about our
industry, particularly concerns regarding data privacy and security
relating to our industry's technology and practices, and any
perceived failure to comply with laws and industry self-regulation;
restrictions on the use of third-party "cookies," mobile device IDs
or other tracking technologies, which could diminish our platform's
effectiveness; any inability to compete in our intensely
competitive market; any significant fluctuations caused by our high
customer concentration; our limited operating history, which could
result in our past results not being indicative of future operating
performance; any violation of legal and regulatory requirements or
any misconduct by our employees, subcontractors, agents or business
partners; any strain on our resources, diversion of our
management's attention or impact on our ability to attract and
retain qualified board members as a result of being a public
company; our dependence, as a holding company, on receiving
distributions from Direct Digital Holdings, LLC to pay our taxes,
expenses and dividends; the satisfaction of the conditions to the
Offer, including the minimum tender condition; and other factors
and assumptions discussed in the "Risk Factors," "Management's
Discussion and Analysis of Financial Conditions and Results of
Operations" and other sections of our filings with the Securities
and Exchange Commission that we make from time to time. Should one
or more of these risks or uncertainties materialize or should any
of these assumptions prove to be incorrect, our actual operating
and financial performance may vary in material respects from the
performance projected in these forward-looking statements. Further,
any forward-looking statement speaks only as of the date on which
it is made, and except as required by law, we undertake no
obligation to update any forward-looking statement contained in
this press release to reflect events or circumstances after the
date on which it is made or to reflect the occurrence of
anticipated or unanticipated events or circumstances, and we claim
the protection of the safe harbor for forward-looking statements
contained in the Private Securities Litigation Reform Act of
1995.
Contacts:
Investors:
Brett
Milotte, ICR
Brett.Milotte@icrinc.com
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SOURCE Direct Digital Holdings