US Market News
2日前
DBGI CEO Hil Davis Demonstrates Short and Long-Term Confidence with Strategic Open Market Share PurchasesJune 3, 2026 3:30 PM
Business Wire First Time in the Company’s History an Insider Has Purchased Shares in the Open Market DBGI Corp. (NASDAQ:DBGI) a publicly traded company specializing in eCommerce and fashion today announced that its CEO, Hil Davis, purchased shares in the open market. This marks the first time in the Company’s history that any insiders have purchased shares in the open market. The purchases, which occurred June 1, 2026, demonstrate Davis’s strong alignment with shareholders and a deep conviction in the company’s fundamentals, strategic direction, and future growth prospects. “This investment reflects my absolute belief in both our short and long-term vision and value,” said Hil Davis, CEO of Digital Brands Group. “We are executing aggressively on our growth strategy, driving revenue, and accelerating our path to profitability in the second half of this year. My focus remains entirely on delivering outsized value to our shareholders.” About Digital Brands Group We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort. Forward-looking Statements Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC. View source version on businesswire.com: https://www.businesswire.com/news/home/20260603455624/en/ Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co Original: DBGI CEO Hil Davis Demonstrates Short and Long-Term Confidence with Strategic Open Market Share Purchases
US Market News
4日前
Digital Brands Group Receives Initial Orders for $125M U.S. Program, and Expanded Partnership with GCCJune 1, 2026 3:40 PM
Business Wire Digital Brands Group, Inc. (“DBG” or the “Company”) (NASDAQ: DBGI), a publicly traded company specializing in apparel and e-commerce, today announced that it has expanded its partnership with GCC, and received initial purchase orders for its $125 million U.S. Program and expanded partnership. This expanded partnership includes apparel and soft good revenue opportunities available through GCC’s digital networks, physical installations, domestic and international events and hospitality. “As we stated in its April 30, 2026, press release outlining the GCC partnership and the U.S. Program, we believed that our partnership with GCC represented the beginning of a broader opportunity with GCC. This belief is now a reality, and we are very excited for the programs we are developing with them,” said Hil Davis, CEO of Digital Brands Group. Davis continued, “These additional revenue opportunities are new and incremental to the Company’s previous guidance presented in its press release from May 12, 2026. This is another growth channel where DBGI can create meaningful long term shareholder value.” About Digital Brands Group We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort. Forward-looking Statements Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the level of consumer demand for apparel and accessories; DBG’s ability to add and retain strategic partners and customers; disruption to DBG’s distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC. View source version on businesswire.com: https://www.businesswire.com/news/home/20260601981259/en/ Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co Original: Digital Brands Group Receives Initial Orders for $125M U.S. Program, and Expanded Partnership with GCC
US Market News
1週前
AI Is Rewriting How Brands Reach Customers -- and How They Defend Themselves. This Small-Cap NASDAQ Stock Is Quietly Betting on BothMay 28, 2026 11:22 AM
PR Newswire (Canada) Issued on behalf of Digital Brands Group, Inc.Digital Brands Group (NASDAQ: DBGI) just announced a new AI brand protection collaboration with a globally recognized outdoor performance label — its latest step in a deliberate pivot from apparel operator to AI-enabled platform.NEW YORK, May 28, 2026 /CNW/ -- Equity Insider News Commentary – Two AI stories are unfolding inside consumer brands at the same time. The first is well-known: AI agents are starting to do the shopping. According to Adobe Analytics, AI-driven traffic to U.S. retail sites jumped roughly 693% year-over-year during the 2025 holiday shopping season, and McKinsey now estimates the global agentic commerce opportunity could reach $3 trillion to $5 trillion by 2030. The second story is quieter but in many ways more urgent: the same AI tools that are reshaping discovery are also being used by counterfeiters and bad actors to scale brand abuse, fake listings, and IP infringement at levels traditional enforcement was never built for. The most recent OECD-EUIPO data estimates the global trade in fake goods at roughly $467 billion, and industry reporting suggests that as much as 83% of online counterfeiting now flows through social and e-commerce channels. Most public companies are picking one of those two stories to chase. One small-cap NASDAQ name has been steadily building toward both.On May 28, 2026, Digital Brands Group, Inc. (NASDAQ: DBGI) announced a new strategic AI and brand protection collaboration with a globally recognized outdoor performance apparel brand. The release describes the partner as one of the leading premium outdoor brands worldwide — known for technical outerwear, an innovation-driven product ecosystem, and significant international retail presence. The initiative is being supported through DBG's existing relationship with SECUR3D Inc., the Vancouver-based AI brand protection company whose technology is expected to assist in identifying unauthorized digital assets, counterfeit-related listings, and broader online intellectual property concerns across digital marketplaces and emerging online channels."This collaboration represents another important step in Digital Brands Group's broader technology strategy," said Hil Davis, CEO of Digital Brands Group. "We believe AI-powered tools will become increasingly important as global brands continue navigating rapidly evolving digital commerce environments. Our goal is to continue building relationships and technology partnerships that create meaningful long-term value across the broader retail and consumer brand landscape."Why it matters: the new collaboration is not the first signal of where DBG is headed — it's the latest in a clearly accelerating sequence.In November 2025, Digital Brands Group introduced SECUR3D and its AssetSafe platform as the anchor of an AI-driven brand protection ecosystem. In March 2026, the Company released early data from its first major SECUR3D deployment — a partnership with retro backpack brand Herschel Supply Co. — where the initial scan phase alone identified counterfeit activity tied to an estimated $500,000 in losses from unauthorized listings and brand misuse. Just last week, DBG announced a separate partnership with applied AI company Renov AI, supported by the MITACS innovation ecosystem, to advance data intelligence, automation, and analytics across the Company's brand protection and eCommerce roadmap.Layered together, those moves describe a company that started as a digitally native vertical apparel brand and is being rebuilt — partnership by partnership — into something closer to an AI infrastructure play for modern consumer brands. The DTC apparel business gives the technology a live operating environment. The technology gives the apparel business a thesis institutional investors don't typically associate with small-cap fashion tickers.Founded in Vancouver, BC, SECUR3D is an AI-powered brand and intellectual property protection company helping brands, creators, and platforms detect and protect digital assets across online marketplaces and digital ecosystems. Through its proprietary technology suite — including AssetSafe, Sentry, and Sherlock AI — SECUR3D delivers an end-to-end protection layer for detecting unauthorized IP use, monitoring infringement risk, supporting enforcement intelligence, and preserving brand integrity and consumer trust across fashion, entertainment, gaming, and digital commerce.Digital Brands Group has signaled that this is the direction of travel. The Company sees AI-powered infrastructure and monitoring technologies becoming increasingly important for global brands seeking to protect intellectual property, strengthen digital trust, and better manage large-scale online retail environments — and intends to continue exploring a broader suite of AI partnerships across digital commerce, brand protection, operational intelligence, customer engagement, and emerging online ecosystems.DBG is operating in a category where capital is concentrated, the public-market opportunity is narrow, and large software incumbents are now openly competing on AI commerce and AI security positioning. A handful of NYSE- and NASDAQ-listed names have been moving in adjacent corners of the same opportunity over the last several weeks.Other Public Names Moving in the AI Commerce and Brand Protection StackKlaviyo (NYSE: KVYO) reported its first-quarter 2026 results on May 6, 2026, with revenue of $358 million (up 28% year-over-year), GAAP net income of $9 million (versus a $14 million net loss a year earlier), and a full-year revenue outlook raised to a range of $1.514 billion to $1.522 billion. The B2C marketing platform also introduced new AI capabilities through Custom Skills for its Customer Agent product, positioning itself as what it describes as an "Autonomous B2C CRM." On May 7, 2026, Klaviyo separately announced an expanded integration with Anthropic, extending its Model Context Protocol (MCP) server across Claude.ai and Claude Cowork to bring agentic marketing workflows directly into the AI tools brands are increasingly adopting.Shopify (NYSE: SHOP) has been one of the most aggressive incumbents in agentic commerce. Speaking on the Company's Q1 2026 earnings call, President Harley Finkelstein highlighted that AI-driven traffic to Shopify stores ran roughly 8x year-over-year in Q1 2026, while orders from AI-powered searches were up 13-fold. As of March 2026, Shopify made its Agentic Storefronts generally available to millions of merchants, giving them out-of-the-box access to major AI channels including ChatGPT, Microsoft Copilot, AI Mode in Google Search, and the Gemini app, all managed from the Shopify Admin.Palo Alto Networks (NASDAQ: PANW) has been pushing harder into AI-era trust and identity. On May 12, 2026, the cybersecurity leader unveiled Idira, a next-generation identity security platform designed for AI enterprises, with capabilities aimed at discovering, controlling, and governing human, machine, and agentic identities. Around the same time, the Company highlighted a frontier AI-focused partnership with Armadin that adds autonomous, AI-based offensive testing to its Unit 42 Frontier AI Defense stack — reinforcing PANW's positioning at the center of AI-era cyber defense for enterprises.AppLovin (NASDAQ: APP) reported first-quarter 2026 revenue of $1.84 billion and net income of $1.21 billion in early May, beating consensus estimates and prompting bullish target revisions from UBS, Deutsche Bank, Macquarie, Wedbush, Oppenheimer, and Jefferies. The Company guided Q2 revenue to a range of $1.915 billion to $1.945 billion, with adjusted EBITDA of $1.615 billion to $1.645 billion — both above Street expectations. AppLovin's AXON AI advertising engine remains the core growth driver, with the Company also announcing that AXON will open to all advertisers worldwide in June 2026 — a shift management has described as ending more than a decade of operating AXON as a closed system.A Different Way to Get Public-Market ExposureMost of the well-known names in AI brand protection — MarqVision, Red Points, BrandShield, Corsearch — remain private. The publicly traded names sitting nearest to the theme are large-cap incumbents like Shopify, Klaviyo, Palo Alto Networks, and AppLovin, each playing different positions on the same AI-meets-commerce field. What makes Digital Brands Group unusual is the angle of attack: a small-cap NASDAQ ticker that is layering AI brand protection (SECUR3D), applied AI engineering (Renov AI), and AI-powered influencer marketing (Aha, formerly HeadAI) on top of a real direct-to-consumer apparel operating business that serves as the proving ground.The newly announced collaboration with a globally recognized outdoor performance brand adds a high-visibility validation customer in a category — premium technical outerwear — that has been a long-standing target for counterfeiters. If the Herschel scan-phase data is any indication of what the AssetSafe platform can identify at scale, the new partnership could become an important reference deployment as DBG continues onboarding additional brands into the AI brand protection ecosystem it is building.The Company has said its strategy is to continue building relationships and technology partnerships that create long-term value across the broader retail and consumer brand landscape. For investors looking for an unusual public-market angle on AI in commerce — one that touches both the growth side (how brands reach customers) and the defense side (how brands protect themselves) — that roadmap is one of the more differentiated setups on NASDAQ heading into the second half of 2026.CONTINUED READING: To learn more about Digital Brands Group, Inc. (NASDAQ: DBGI), visit https://ir.digitalbrandsgroup.co.CONTACT:
Equity Insider
Email: info @therooster-2873Article Sources:[1] Digital Brands Group, Inc. – "Digital Brands Group Advances Enterprise AI Strategy Through Collaboration with Globally Recognized Outdoor Apparel Brand," May 28, 2026.[2] Digital Brands Group, Inc. – "Digital Brands Group Expands Suite of eCommerce Tools Through Partnerships With SECUR3D," November 14, 2025. https://www.globenewswire.com/news-release/2025/11/14/3188348/0/en/Digital-Brands-Group-Expands-Suite-of-eCommerce-Tools-Through-Partnerships-With-SECUR3D.html[3] Consumer Goods Technology – "Herschel Supply Co., Digital Brands Group Fight Counterfeiting With AI," March 27, 2026. https://consumergoods.com/herschel-supply-co-digital-brands-group-fight-counterfeiting-ai[4] Shopify – "Agentic Commerce on Shopify: How It Works (2026)," April 2026. https://www.shopify.com/blog/how-agentic-commerce-works[5] Anaqua – "Using AI to Protect Brands from Counterfeiting in E-Commerce," citing 2025 OECD figure of $467 billion in global trade in fake goods. https://www.anaqua.com/resource/using-ai-to-protect-brands-from-counterfeiting-in-e-commerce/[6] Investing.com – "Klaviyo Q1 2026 slides: AI push drives beat, margins hit record high," May 5, 2026. https://www.investing.com/news/company-news/klaviyo-q1-2026-slides-ai-push-drives-beat-margins-hit-record-high-93CH-4661437[7] eMarketer – "Shopify expects agentic commerce to lift ecommerce adoption," citing Q1 2026 earnings call. https://www.emarketer.com/content/shopify-expects-agentic-commerce-lift-ecommerce-adoption[8] Palo Alto Networks – "Palo Alto Networks Introduces Idira: the Next-Generation Identity Security Platform Built for the AI Enterprise," May 12, 2026. https://www.paloaltonetworks.com/company/press/2026/palo-alto-networks-introduces-idira--the-next-generation-identity-security-platform-built-for-the-ai-enterprise[9] Simply Wall St – "AppLovin's AI-Fueled Profit Surge and Capital Moves Could Be A Game Changer For AppLovin (APP)," May 2026. https://simplywall.st/stocks/us/software/nasdaq-app/applovin/news/applovins-ai-fueled-profit-surge-and-capital-moves-could-be[10] StocksToTrade – "APP Stock Jumps As Street Embraces Ad-Tech Growth Story," May 27, 2026. https://stockstotrade.com/news/applovin-corporation-app-news-2026_05_27-2/DISCLAIMER:Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. Equity-Insider.com is a wholly-owned subsidiary of Market IQ Media Group, Inc. ("MIQ"). MIQ has been paid a fee for Digital Brands Group, Inc. advertising and digital media from the company directly. There may be 3rd parties who may have shares of Digital Brands Group, Inc., and may liquidate their shares which could have a negative effect on the price of the stock. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled company. Because of this conflict, individuals are strongly encouraged to not use this article as the basis for any investment decision. While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our article is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.MIQ owns shares of Digital Brands Group, Inc. that were purchased in the open market, and reserves the right to buy and sell, and will buy and sell shares of Digital Brands Group, Inc. at any time without any further notice commencing immediately and ongoing. We also expect further compensation as an ongoing digital media effort to increase visibility for the company, no further notice will be given, but let this disclaimer serve as notice that all material disseminated by MIQ has been approved by the above mentioned company; this is a paid advertisement, and was approved and paid for by Digital Brands Group, Inc. We have not investigated the background of the company. Any non-compensated alerts are purely for the purpose of expanding our database for the benefit of our future opt-in subscribers.This document contains forward-looking statements regarding Digital Brands Group, Inc. that are based on the beliefs of the Company's management as well as assumptions made by, and information currently available to, the Company's management. Words such as "will," "anticipate," "estimate," "expect," "should," "may," and similar expressions are intended to identify forward-looking statements. Although Digital Brands Group, Inc. believes these statements are based on reasonable assumptions, actual results could differ materially from those expressed or implied in the forward-looking statements as disclosed in the Company's filings with the U.S. Securities and Exchange Commission, including but not limited to its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K. The forward-looking statements contained or referenced herein are made only as of the date of this document, and the Company undertakes no obligation to publicly update or revise any forward-looking statements except as required by law.The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and may be forward-looking statements. Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. The publisher of this article is not a registered investment advisor. Readers should verify all claims and do their own due diligence before investing in any securities mentioned.By reading this article, you agree and acknowledge that you have read the entire disclaimer and agree to the terms and conditions contained therein, or you may contact us via email at info@equity-insider.com. Article issued on behalf of Digital Brands Group, Inc. by Equity Insider/MIQ.Logo - https://mma.prnewswire.com/media/2840019/5992054/Equity_Insider_Logo.jpg View original content to download multimedia:https://www.prnewswire.com/news-releases/ai-is-rewriting-how-brands-reach-customers--and-how-they-defend-themselves-this-small-cap-nasdaq-stock-is-quietly-betting-on-both-302784430.htmlSOURCE Equity Insider Original: AI Is Rewriting How Brands Reach Customers -- and How They Defend Themselves. This Small-Cap NASDAQ Stock Is Quietly Betting on Both
US Market News
1週前
Counterfeiters Stole an Estimated $500K From One Brand -- Now This NASDAQ Apparel Stock Is Building the AI That Fights BackMay 28, 2026 9:35 AM
PR Newswire (US) Issued on behalf of Digital Brands Group, Inc.A new partnership with a globally recognized outdoor performance brand pushes Digital Brands Group (NASDAQ: DBGI) deeper into one of the fastest-moving corners of AI — protecting brands from an estimated $467 billion global counterfeit problem.NEW YORK, May 28, 2026 /PRNewswire/ -- USA News Group News Commentary – Counterfeit goods are an estimated $467 billion global problem, based on the most recent OECD-EUIPO data, and the bulk of that trade has moved online. According to one recent industry report, 83% of online counterfeiting now takes place via social and e-commerce channels, up from 64% in 2015. For consumer brands, the question is no longer whether AI will be part of the defense — it's who builds it, who pays for it, and which public companies are quietly positioning themselves on the right side of the trade. One of the more interesting names to emerge in this race is a small-cap apparel platform that has been steadily transforming itself into something closer to an AI infrastructure play. On May 28, 2026, Digital Brands Group, Inc. (NASDAQ: DBGI) announced a new strategic AI and brand protection collaboration with a globally recognized outdoor performance apparel brand — a company the release describes as one of the leading premium outdoor brands worldwide, known for technical outerwear, an innovation-driven product ecosystem, and significant international retail presence. The initiative is being supported through DBG's existing relationship with SECUR3D Inc., a Vancouver-based AI brand protection company whose technology is expected to assist in identifying unauthorized digital assets, counterfeit-related listings, and broader online intellectual property concerns across digital marketplaces and emerging online channels.It's the kind of announcement that on the surface sounds incremental. Under the surface, it fits a pattern.In March 2026, Digital Brands Group released early data from its first major AI brand protection deployment — a partnership with retro backpack maker Herschel Supply Co., also powered by SECUR3D's AssetSafe platform. During the initial scan phase alone, the platform identified counterfeit activity tied to an estimated $500,000 in losses from unauthorized listings and brand misuse. U.S. Customs and Border Protection has reported that more than 26% of all counterfeit product seizures in 2023 involved apparel and accessories — making the apparel category one of the highest-value targets for the AI brand protection sector."This collaboration represents another important step in Digital Brands Group's broader technology strategy," said Hil Davis, CEO of Digital Brands Group, in the announcement. "We believe AI-powered tools will become increasingly important as global brands continue navigating rapidly evolving digital commerce environments. Our goal is to continue building relationships and technology partnerships that create meaningful long-term value across the broader retail and consumer brand landscape."The strategic shift is hard to miss. DBG started as a digitally native vertical apparel brand focused on owning the customer's "closet share" through data and personalization. Over the past two quarters, the Company has layered in partnerships across AI-powered influencer marketing (Aha, formerly HeadAI), brand protection (SECUR3D), and most recently applied AI research and development (Renov AI, announced just last week with support from the MITACS innovation ecosystem). The cumulative effect is a small-cap apparel ticker that increasingly looks like a hybrid: part consumer brand operator, part AI-enabled platform.Digital Brands believes the growing intersection of AI, eCommerce, digital assets, and online marketplaces is creating significant new challenges for global consumer brands — particularly as counterfeit activity and unauthorized digital distribution continue expanding across online channels. The Company sees AI-powered infrastructure and monitoring technologies becoming increasingly important for global brands seeking to protect intellectual property, strengthen digital trust, and better manage large-scale online retail environments.Founded in Vancouver, BC, SECUR3D is an AI-powered brand and intellectual property protection company that helps brands, creators, and platforms detect and protect digital assets across online marketplaces and digital ecosystems. Its proprietary technology suite — including AssetSafe, Sentry, and Sherlock AI — provides an end-to-end protection layer for detecting unauthorized IP use, monitoring infringement risk, supporting enforcement intelligence, and preserving brand integrity and consumer trust across fashion, entertainment, gaming, and digital commerce.DBG is far from the only public company chasing the AI-meets-commerce thesis. A handful of NASDAQ-listed names have been moving in adjacent corners of the same opportunity, each with recent catalysts of their own.Other AI Commerce and Digital Trust Companies in MotionRezolve Ai (NASDAQ: RZLV) has been one of the most active names in the agentic commerce category. On May 12, 2026, the company announced a global strategic partnership with Tata Consultancy Services — the $30+ billion revenue global IT services and consulting leader — under which TCS will resell Rezolve's AI-powered commerce platform to enterprise clients worldwide. One week later, on May 19, 2026, Rezolve announced that peer-reviewed research accepted at the 34th ACM International Conference on User Modeling, Adaptation and Personalization (ACM UMAP 2026) validated its proprietary TraceWare technology as a verification layer for reliable agentic commerce, addressing what the Company describes as a 26% AI distortion problem facing global retail."This partnership marks a major commercial milestone for Rezolve and materially expands the Company's global route to market," Rezolve said of the TCS deal.Helport AI (NASDAQ: HPAI) is positioning itself in what it calls the "AI Labor System" category — an industrial-scale platform designed to manufacture, orchestrate, and deliver AI labor capacity for enterprise clients. On May 14, 2026, the company launched a next-generation AI-powered corporate website built around its flagship HyprX Expert Replication Engine, which is designed to digitize subject matter experts, operational processes, product knowledge, compliance workflows, and sales methodologies into interactive AI labor environments. On May 19, 2026, Helport AI followed up with the appointment of former U.S. Bank Executive Vice President Dr. Yu Pan as an independent director, and announced its intention to establish a board-level AI Governance Committee.Digital Turbine (NASDAQ: APPS) reported its fourth-quarter and full-year fiscal 2026 results in late May, posting higher sales and a reduced net loss alongside new fiscal 2027 revenue guidance of $630 million to $650 million. The mobile growth platform also announced a series of fresh AI-focused collaborations — including partnerships with Google Cloud and Databricks — and a new European distribution agreement with Orange, all of which the Company is positioning as part of an AI-enhanced mobile growth platform strategy.VeriSign (NASDAQ: VRSN) sits at the infrastructure layer of digital trust. In its first-quarter 2026 results, the company reported revenue of $428.9 million, net income of $214.5 million, and raised full-year guidance, while paying a $0.81 per-share cash dividend on May 27, 2026. Management has been increasingly vocal about positioning VeriSign's domain registry as a "digital trust anchor" against misinformation and deepfakes, and CEO Jim Bidzos has teased new high-assurance security services that the Company expects to detail in coming quarters.An Apparel Stock With an AI Story Worth WatchingMost of the well-known names in AI brand protection — MarqVision, Red Points, BrandShield, Corsearch — are private. That makes the public-market opportunity narrow, and it makes the way a small-cap like Digital Brands Group is being repositioned worth paying attention to. The Company has effectively given investors a publicly traded vehicle that touches multiple layers of the AI-meets-commerce stack: brand protection through SECUR3D, applied AI engineering through Renov AI, AI-powered influencer marketing through Aha, and a direct-to-consumer apparel business that gives the technology a live operating environment.The latest partnership with a globally recognized outdoor performance brand adds something else: a high-visibility validation customer in a category — premium technical outerwear — that has been a long-standing magnet for counterfeiters. If the early Herschel data is any indication of what AssetSafe can identify at scale, the new collaboration could become an important reference deployment as DBG continues to onboard additional brands into the AI brand protection ecosystem it is building.The Company has signaled that it intends to continue exploring a broader suite of AI-powered technologies and strategic partnerships focused on supporting modern consumer brands across digital commerce, brand protection, operational intelligence, customer engagement, and emerging online ecosystems. For investors looking for ways to gain public-market exposure to the AI brand protection theme, that roadmap is one of the more unusual setups on NASDAQ.CONTINUED READING: To learn more about Digital Brands Group, Inc. (NASDAQ: DBGI), visit https://ir.digitalbrandsgroup.co.CONTACT:USA News Group
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604-265-2873Article Sources:[1] Digital Brands Group, Inc. – "Digital Brands Group Advances Enterprise AI Strategy Through Collaboration with Globally Recognized Outdoor Apparel Brand," May 28, 2026.[2] Digital Brands Group, Inc. – "Digital Brands Group Expands Suite of eCommerce Tools Through Partnerships With SECUR3D," November 14, 2025. https://www.globenewswire.com/news-release/2025/11/14/3188348/0/en/Digital-Brands-Group-Expands-Suite-of-eCommerce-Tools-Through-Partnerships-With-SECUR3D.html[3] Consumer Goods Technology – "Herschel Supply Co., Digital Brands Group Fight Counterfeiting With AI," March 27, 2026. https://consumergoods.com/herschel-supply-co-digital-brands-group-fight-counterfeiting-ai[4] Anaqua – "Using AI to Protect Brands from Counterfeiting in E-Commerce," (citing 2025 OECD figure of $467 billion in global trade in fake goods). https://www.anaqua.com/resource/using-ai-to-protect-brands-from-counterfeiting-in-e-commerce/[5] Rezolve Ai – "Rezolve Ai partners with $30bn+ revenue global technology leader Tata Consultancy Services," May 12, 2026. https://finance.yahoo.com/sectors/technology/articles/rezolve-ai-partners-30bn-revenue-120000983.html[6] Rezolve Ai – "Rezolve Ai Solves the 26% AI Distortion Crisis Stalling Global Retail," May 19, 2026. https://rezolve.com/press-releases/rezolve-ai-solves-the-26-ai-distortion-crisis-stalling-global-retail-peer-reviewed-research-validates-near-perfect-accuracy/[7] Helport AI Limited – "Helport AI Launches New 'AI Labor' Corporate Website," May 14, 2026. https://www.globenewswire.com/news-release/2026/05/14/3294946/0/en/Helport-AI-Launches-New-AI-Labor-Corporate-Website.html[8] Helport AI Limited – "Helport AI Announces Strategic Board Appointment of Former U.S. Bank Executive Dr. Yu Pan," May 19, 2026. https://www.taiwannews.com.tw/news/6365756[9] Yahoo Finance / Simply Wall St – "Digital Turbine (APPS) Is Up 15.3% After New AI Deals And 2027 Revenue Outlook," May 26, 2026. https://finance.yahoo.com/markets/stocks/articles/digital-turbine-apps-15-3-090622106.html[10] Simply Wall St – "The Bull Case For VeriSign (VRSN) Could Change Following Strong Q1, Higher Guidance And Dividend News," April 2026. https://finance.yahoo.com/markets/stocks/articles/bull-case-verisign-vrsn-could-030713963.htmlDISCLAIMER:Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. USA News Group is a wholly-owned subsidiary of Market IQ Media Group, Inc. ("MIQ"). MIQ has been paid a fee for Digital Brands Group, Inc. advertising and digital media from the company directly. There may be 3rd parties who may have shares of Digital Brands Group, Inc., and may liquidate their shares which could have a negative effect on the price of the stock. 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Any non-compensated alerts are purely for the purpose of expanding our database for the benefit of our future opt-in subscribers.This document contains forward-looking statements regarding Digital Brands Group, Inc. that are based on the beliefs of the Company's management as well as assumptions made by, and information currently available to, the Company's management. Words such as "will," "anticipate," "estimate," "expect," "should," "may," and similar expressions are intended to identify forward-looking statements. Although Digital Brands Group, Inc. believes these statements are based on reasonable assumptions, actual results could differ materially from those expressed or implied in the forward-looking statements as disclosed in the Company's filings with the U.S. Securities and Exchange Commission, including but not limited to its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K. 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Readers should verify all claims and do their own due diligence before investing in any securities mentioned.By reading this article, you agree and acknowledge that you have read the entire disclaimer and agree to the terms and conditions contained therein, or you may contact us via email at info@usanewsgroup.com.Article issued on behalf of Digital Brands Group, Inc. by USA News Group/MIQ.Logo - https://mma.prnewswire.com/media/2838876/5992033/USA_News_Group_Logo.jpg View original content to download multimedia:https://www.prnewswire.com/news-releases/counterfeiters-stole-an-estimated-500k-from-one-brand--now-this-nasdaq-apparel-stock-is-building-the-ai-that-fights-back-302784420.htmlSOURCE USA News Group Original: Counterfeiters Stole an Estimated $500K From One Brand -- Now This NASDAQ Apparel Stock Is Building the AI That Fights Back
US Market News
1週前
Digital Brands Group Advances Enterprise AI Strategy Through Collaboration with Globally Recognized Outdoor Apparel BrandMay 28, 2026 8:37 AM
Business Wire Digital Brands Group, Inc. (“DBG” or the “Company”) (NASDAQ: DBGI), a publicly traded company specializing in apparel and e-commerce, today announced the launch of a strategic AI and brand protection collaboration with a globally recognized outdoor performance apparel brand recognized as one of the leading premium outdoor brands globally, known for its technical outerwear, innovation-driven product ecosystem, and significant international retail presence. The initiative is being supported through the Company’s relationship with SECUR3D Inc. and is expected to utilize their AI-powered brand protection technology to assist in identifying unauthorized digital assets, counterfeit-related listings, and broader online intellectual property concerns across digital marketplaces, commerce platforms, and emerging online channels. Digital Brands believes the growing intersection between AI, eCommerce, digital assets, and online marketplaces is creating significant new challenges for global consumer brands, particularly as counterfeit activity and unauthorized digital distribution continue expanding across online channels. As digital commerce ecosystems continue evolving, the Company sees AI-powered infrastructure and monitoring technologies becoming increasingly important for global brands seeking to protect intellectual property, strengthen digital trust, and better manage large-scale online retail environments. “This collaboration represents another important step in Digital Brands Group’s broader technology strategy,” said Hil Davis. “We believe AI-powered tools will become increasingly important as global brands continue navigating rapidly evolving digital commerce environments. Our goal is to continue building relationships and technology partnerships that create meaningful long-term value across the broader retail and consumer brand landscape.” The Company continues exploring a broader suite of AI-powered technologies and strategic partnerships focused on supporting modern consumer brands across areas including digital commerce, brand protection, operational intelligence, customer engagement, and emerging online ecosystems. About SECUR3D Inc. Founded in Vancouver, BC, SECUR3D is an AI-powered brand and intellectual property protection company helping brands, creators, and platforms detect and protect digital assets across online marketplaces and digital ecosystems. Through its proprietary technology suite, including AssetSafe, Sentry, and Sherlock AI, SECUR3D provides an end-to-end protection layer for detecting unauthorized IP use, monitoring infringement risk, supporting enforcement intelligence, and preserving brand integrity and consumer trust across industries including fashion, entertainment, gaming, and digital commerce. About Digital Brands Group We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort. Forward-looking Statements Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the level of consumer demand for apparel and accessories; DBG’s ability to add and retain strategic partners and customers; disruption to DBG's distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K filed or furnished with the U.S. Securities and Exchange Commission. View source version on businesswire.com: https://www.businesswire.com/news/home/20260528581668/en/ Digital Brands Group, Inc. Company Contact
Hil Davis, CEO Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co Original: Digital Brands Group Advances Enterprise AI Strategy Through Collaboration with Globally Recognized Outdoor Apparel Brand
US Market News
2週前
Digital Brands Group Partners with Renov AI to Accelerate Development of AI-Powered Tools Across Commerce and Brand EcosystemsMay 21, 2026 9:07 AM
Business Wire Digital Brands Group, Inc. (“DBG” or the “Company”) (NASDAQ: DBGI), a publicly traded company specializing in apparel and e-commerce, today announced a strategic partnership with Renov AI, an applied artificial intelligence company with a strong technical team supported by MITACS, to accelerate the development of Digital Brands Group’s expanding suite of AI-powered tools. Through the partnership, Renov AI’s engineering and research team will support Digital Brands Group across a range of AI initiatives, including data intelligence, automation, and advanced analytics designed to strengthen brand protection, improve ecommerce performance, and support emerging digital brand models. Renov AI brings deep technical expertise and research-driven development capabilities, complemented by its participation in the MITACS innovation ecosystem. MITACS, a national research organization that connects industry with academic talent, has invested more than C$1.5 billion in research and development over the past eight years, supporting thousands of applied innovation projects across Canada. Renov AI’s collaboration with MITACS underscores the technical rigor and research foundation behind its AI development efforts. “Building a meaningful AI platform requires more than software, it requires strong technical teams, research depth, and the ability to execute,” said Hil Davis, Chief Executive Officer of Digital Brands Group. “Renov AI brings exactly that. This partnership strengthens our ability to develop and deploy AI-driven tools across ecommerce and brand ecosystems, while positioning us to extend those capabilities into new areas such as data-driven brand partnerships and NIL-related initiatives.” The partnership supports Digital Brands Group’s broader strategy to evolve beyond a traditional brand operator into a technology-enabled platform, offering AI-powered solutions that address real-world challenges facing modern brands. Renov AI’s team will play a key role in advancing the Company’s roadmap as it continues to onboard additional technologies and partners into its AI suite. About Renov AI Renov AI is an applied artificial intelligence company focused on building scalable, datadriven solutions across commercial and enterprise environments. The company works with research and innovation partners, including MITACS, to deliver technically rigorous AI systems designed for real-world deployment. About Digital Brands Group We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort. Forward-looking Statements Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the level of consumer demand for apparel and accessories; DBG’s ability to add and retain strategic partners and customers; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K filed or furnished with the U.S. Securities and Exchange Commission. View source version on businesswire.com: https://www.businesswire.com/news/home/20260519812656/en/ Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co Original: Digital Brands Group Partners with Renov AI to Accelerate Development of AI-Powered Tools Across Commerce and Brand Ecosystems
US Market News
3週前
Digital Brands Group Announces Guidance for Full-Year 2026 Revenue of $55 to $65 Million and Free Cash Flow of $2.5 to $3.5 MillionMay 12, 2026 9:25 AM
Business Wire Additionally, DBG Announces Guidance for Revenue of $100 to $115 Million and Free Cash Flow of $10 to $12 Million For the Period of July 1, 2026 Through June 30, 2027 Digital Brands Group, Inc. (“DBG” or the “Company”) (NASDAQ: DBGI), a publicly traded company specializing in apparel and e-commerce, today announced that it forecasts 2026 revenue of $55 to $65 million and free cash flow of $2.5 to $3.5 million. Additionally, DBGI announces forecasted revenue of $100 to $115 million and free cash flow of $10 to $12 million for the period of July 1, 2026 through June 30, 2027. The Company believes that the increase in the collegiate licensing program creates a meaningful increase in its monthly revenues that tie to the school calendar, which starts with Tik Tok rush in August 2026. This is why the Company is providing its revenue and cash flow forecast over this period. The revenue and cash flow are driven by the Company’s collegiate licensing program, and the apparel licensing program through its previously announced agreement with Global Combat Collective (“GCC”) supporting existing U.S. program deliveries. As the Company has detailed in prior announcements, the collegiate licensing program continues to increase every month from two in December of 2025 to sixteen at the end of April 2026. The Company plans to cap the number of universities it will partner with to no more than thirty universities to ensure that it can provide deep level NIL integration and product execution. The Company believes that by partnering with major influencers like Katie Feeney and creating monthly product drops around major football home games or special sporting events, it will create compelling apparel stories that give back to the university’s NIL, especially female student athletes. The Company plans to announce several other influencer partnerships throughout the year. The Company has seen the success of several brands successfully driving revenue and cash flow by partnering with major influencers and celebrities. “We are excited to continue to add more universities to our NIL strategic initiative, which we believe clearly shows the success and traction we are creating for student athletes, students, alumni and universities,” said Hil Davis, the Chief Executive Officer of Digital Brands Group. Davis continued, “We have evolved our business model significantly based on where the Company can create a significant quality to value customer value proposition, whether that be collegiate licensing or institutional apparel programs. We believe the largest retailers and brands in the world create this value proposition, which creates meaningful long term shareholder value.” As announced last week, the Company has executed an apparel licensing program through GCC supporting existing U.S. program deliveries up to $125 million in potential aggregate contract value. GCC acts as a licensed commercial channel partner supporting product delivery opportunities associated with existing U.S. program frameworks. The Company expects to receive the first purchase orders no later than June this year. About Digital Brands Group We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort. Forward-looking Statements Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the level of consumer demand for apparel and accessories; DBG’s ability to add and retain strategic partners and customers; disruption to DBG's distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Curren Reports on Forms 8-K filed or furnished with the U.S. Securities and Exchange Commission. View source version on businesswire.com: https://www.businesswire.com/news/home/20260512880652/en/ Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
Original: Digital Brands Group Announces Guidance for Full-Year 2026 Revenue of $55 to $65 Million and Free Cash Flow of $2.5 to $3.5 Million
US Market News
3週前
DBGI Executes Apparel Licensing Partnership Through GCC Supporting Existing U.S. Program Deliveries up to $125 Million in Aggregate ValueMay 12, 2026 8:37 AM
Business Wire DBGI Corp. (NASDAQ:DBGI) a publicly traded company specializing in eCommerce and Fashion today announced it has executed an apparel licensing program through GCC supporting existing U.S. program deliveries up to $125 million in potential aggregate contract value, subject to delivery orders, program requirements and customary conditions. Global Combat Collective (GCC) acts as a licensed commercial channel partner supporting product delivery opportunities associated with existing U.S. program frameworks and is not the prime contractor of record. This partnership does not represent a direct government contract award to DBGI or GCC. “This partnership with Digital Brands Group represents more than an apparel opportunity — it reflects a broader strategic alignment around scalable supply, brand expansion, and long-term value creation. We believe GCC and DBG are building a model that can support meaningful growth while delivering quality products through an innovative commercial framework,” stated Joshua Chasse, President & Co-Founder, Global Combat Collective “This partnership is another example where DBGI can deliver high quality apparel at great value to other distribution channels. We believe this represents the beginning of a broader opportunity with GCC this year and we are excited about our partnership opportunities,” said Hil Davis, CEO of Digital Brands Group. About Digital Brands Group We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort. About Global Combat Collective Global Combat Collective (GCC) is a strategic sports, media, and commerce company focused on building high-value partnerships across live events, licensing, distribution, and consumer product platforms. Through its integrated approach spanning entertainment, content, sponsorship, and emerging commercial ventures, GCC connects brands, rights holders, and strategic partners to scalable revenue opportunities across domestic and international markets. Forward-looking Statements Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC. View source version on businesswire.com: https://www.businesswire.com/news/home/20260512885786/en/ Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co Original: DBGI Executes Apparel Licensing Partnership Through GCC Supporting Existing U.S. Program Deliveries up to $125 Million in Aggregate Value
US Market News
1月前
DBGI Executes Apparel Licensing Partnership Through GCC Supporting Existing U.S. Program Deliveries up to $125 Million in Aggregate ValueApril 30, 2026 9:07 AM
Business Wire
DBGI Corp. (Ticker: [NASDAQ:DBGI] a publicly traded company specializing in eCommerce and Fashion today announced it has executed an apparel licensing program through GCC supporting existing U.S. program deliveries up to $125 million in potential aggregate contract value, subject to delivery orders, program requirements and customary conditions.
Global Combat Collective (GCC) acts as a licensed commercial channel partner supporting product delivery opportunities associated with existing U.S. program frameworks and is not the prime contractor of record. This partnership does not represent a direct government contract award to DBGI or GCC.
“This partnership with Digital Brands Group represents more than an apparel opportunity — it reflects a broader strategic alignment around scalable supply, brand expansion, and long-term value creation. We believe GCC and DBG are building a model that can support meaningful growth while delivering quality products through an innovative commercial framework,” stated Joshua Chasse, President & Co-Founder, Global Combat Collective
“This partnership is another example where DBGI can deliver high quality apparel at great value to other distribution channels. We believe this represents the beginning of a broader opportunity with GCC this year and we are excited about our partnership opportunities,” said Hil Davis, CEO of Digital Brands Group.
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
About Global Combat Collective
Global Combat Collective (GCC) is a strategic sports, media, and commerce company focused on building high-value partnerships across live events, licensing, distribution, and consumer product platforms. Through its integrated approach spanning entertainment, content, sponsorship, and emerging commercial ventures, GCC connects brands, rights holders, and strategic partners to scalable revenue opportunities across domestic and international markets.
Forward-looking Statements
Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260430613391/en/
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co
Original: DBGI Executes Apparel Licensing Partnership Through GCC Supporting Existing U.S. Program Deliveries up to $125 Million in Aggregate Value
US Market News
1月前
DBGI Announces 18-Month Partnership with Social Media Sensation Katie Feeney and Her 14+ Million FollowersApril 23, 2026 8:40 AM
Business Wire
DBGI Corp. (NASDAQ:DBGI), a publicly traded company specializing in eCommerce and Fashion, today announced as part of its commitment to driving growth and innovation across digital and social platforms, AVO has signed Katie Feeney—a sports and lifestyle content creator with more than 14 million social media followers— to create content across AVO social and digital channels.
Katie Feeney is committed to supporting student athletes, especially female student athletes. She will leverage her 14+ million social media followers to raise awareness and NIL proceeds for all the student athletes and universities that AVO works with.
Katie’s involvement will kick off at the Penn State Blue -White weekend April 24th to 26th. AVO and Katie felt it was important to launch this important partnership at the university she attended and started her career.
AVO has raised over $17,000,000 in NIL in less than a year, and AVO believes that with Katie involved that number will easily double over the next twelve months.
Katie’s involvement with AVO will run deeper than just an ambassador, as Katie will also be a creative and strategic partner, raising awareness and funds for Thon (a Penn State event that raised over $18 million last year) and engaging with student athletes to share their stories and promote their success.
“I couldn’t be more excited about partnering with AVO. I love the clothes and everything they stand for! Bringing affordability and quality to students, all while donating a percentage of proceeds to the university's female athlete NIL fund. I can’t think of a better fit!” said Katie.
“As we stated in October of 2025, we are committed to our strategic initiative to aggressively expand AVO’s presence in the Name, Image, and Likeness (“NIL”) college apparel sector, a segment currently part of the global licensed sports merchandise market, which was estimated at $36.4 billion in 2024, according to Grand View Research,” said Hil Davis, CEO of Digital Brands Group.
Davis continued, “We have created tremendous momentum in less than 12 months with both the universities and the $17M+ raised for student athletes. We believe that this partnership with Katie and her involvement with student athletes will create an awareness and reach that will be unmatched by most brands in the collegiate world.”
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
Forward-looking Statements
Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260423458725/en/
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co
Original: DBGI Announces 18-Month Partnership with Social Media Sensation Katie Feeney and Her 14+ Million Followers
US Market News
1月前
DBGI Announces the Launch of its Vanderbilt University Apparel ProgramApril 21, 2026 8:40 AM
Business Wire
Vanderbilt’s “Anchored for Her” initiative launched in February 2026 aligns perfectly with AVO’s mission
DBGI Corp. (NASDAQ:DBGI) a publicly traded company specializing in eCommerce and fashion today announced that it will launch AVO apparel at Vanderbilt University Friday, March 27, online at https://shopavo.la/collections/vanderbilt.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260421438692/en/Mikayla Blakes in action featuring AVO apparel
As part of this launch capsule collection, Vanderbilt University and AVO have created a $25 gift card code, AnchorDown25, that can be used on https://shopavo.la/collections/vanderbilt through April 30, 2026.
Launched as part of the Vandy United and Dare to Grow campaigns to cement the university’s place as the preeminent destination for women’s college sports in the 21st century, Anchored for Her honors generations of women whose pioneering spirit and championship legacy exemplify the best of the university. An initial $50 million fundraising goal will fuel investment in sustainable success for a new era of collegiate athletics ahead of next year’s 50th anniversary of Vanderbilt’s varsity women’s sports programs.
AVO is excited to share a few select images from the on-campus photo shoot below. Vanderbilt University is a gorgeous campus with incredible student athletes, and DBGI believes that these images illustrate this amazing partnership between AVO and Vanderbilt University.
Every purchase supports student-athletes at Vanderbilt through a contribution to their NIL fund. AVO and Vanderbilt are committed to generating future NIL market driven opportunities for all student-athletes.
“We are excited to launch this program with Vanderbilt, especially given Vanderbilt’s Anchored for Her campaign. We believe in this mission as strongly as Vanderbilt does, and we are extremely excited to partner with them on this amazing journey,” said Hil Davis the Chief Executive Officer of Digital Brands Group.
Davis continued, “As we stated in October of 2025, we are committed to our strategic initiative to aggressively expand AVO’s presence in the Name, Image, and Likeness (“NIL”) college apparel sector, a segment currently part of the global licensed sports merchandise market, which was estimated at $36.4 billion in 2024, and projected to increase to $49.0 billion by 2030, according to Grand View Research.”
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
Forward-looking Statements
Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260421438692/en/
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co
Original: DBGI Announces the Launch of its Vanderbilt University Apparel Program
US Market News
3月前
Digital Brands Group Reports Initial Findings from AI Brand Protection Deployment with Herschel Supply Co.March 19, 2026 8:40 AM
Business Wire
Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company,” “Digital Brands Group” or “DBG”) today announced initial findings from its AI powered brand protection deployment with Herschel Supply Co., following the previously announced partnership supported by SECUR3D Inc.
Following initial deployment, Digital Brands Group has received its first findings report from the AI-driven monitoring system. During the initial search phase, the platform identified counterfeit activity representing more than $500,000 in estimated lost revenue exposure attributable to unauthorized listings and brand misuse across global digital marketplaces.
The findings highlight the scale and measurable financial impact of counterfeiting in today’s ecommerce environment. Traditional enforcement models rely heavily on manual detection and reactive takedown processes. By leveraging AI to continuously scan, analyze, and prioritize risks, Digital Brands Group can surface revenue exposure data at scale, enabling brands to respond more efficiently and proactively.
“This initial report demonstrates both the economic impact of counterfeiting and the power of AI-driven protection,” said Hil Davis, Chief Executive Officer of Digital Brands Group. “If over half a million dollars in exposure can be identified during early deployment for a single brand, it underscores how meaningful scalable AI protection becomes for larger global brands. The same infrastructure can also support universities and NIL stakeholders, where protecting licensed merchandise, athlete names, images, and likenesses is increasingly critical.
As collegiate NIL ecosystems expand and officially licensed merchandise grows across digital marketplaces, Digital Brands Group believes the ability to monitor and defend intellectual property at scale will become increasingly important. The Company views the Herschel deployment as a proof point for how AI-based brand protection can be extended across consumer brands, universities, and emerging NIL-driven commerce environments.
Digital Brands Group expects to provide further updates as enforcement actions progress and as additional brands and rights holders are onboarded to its AI-powered platform.
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
Forward-looking Statements
Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the Company’s ability to successfully integrate OPN to achieve the expected results; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including DBG’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260319740695/en/
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co
Original: Digital Brands Group Reports Initial Findings from AI Brand Protection Deployment with Herschel Supply Co.
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