To Celebrate the Release of Universal Pictures’
New Cinematic Event on Nov. 22, Comcast and Xfinity Premiere the
New Short Film, “Stay Connected to Your Dreams,” which Taps into
the Power of Connection, Friendship and Achieving Your Dreams
Features Hidden Easter Eggs for Wicked Fans,
Including Props from the Film and Broadway Show
World’s First Immersive 4DX Advertisement
Playing in 4DX Regal Theatres Across the Country
Today Comcast and Xfinity released the new short film, “Stay
Connected to Your Dreams” to celebrate the November 22 release of
Universal Pictures’ spectacular new cinematic event, Wicked.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241112173664/en/
To Celebrate the Theatrical Release of
Universal Pictures “Wicked”, Comcast and Xfinity Premiere the New
Short Film, “Stay Connected to Your Dreams” (Photo: Business
Wire)
Wicked, the untold story of the witches of Oz, based on the
generation-defining blockbuster stage musical, stars Cynthia Erivo
and Ariana Grande. The spot follows their journeys from childhood
to present day, where they take on the iconic roles of Elphaba and
Glinda. Along the way, Wicked fans will be delighted by easter
eggs, including props from the film and Broadway show, and will
experience emotional, real-life moments featuring the two stars.
The short film was unveiled today on Erivo and Grande’s social
channels and can be viewed across television, social media and on
https://www.xfinity.com/overview#wicked.
“Stay Connected to Your Dreams”, which is directed by Alice
Brooks, Wicked’s acclaimed director of photography, taps into the
power of connection, friendship and achieving your dreams. It
begins with Grande and Erivo’s childhoods, and how Wicked fueled
their love for music and film. It then moves through their teen
years and into adulthood where Grande shared the fateful tweet in
2011 that playing Glinda in Wicked would be her dream role. The
short film concludes with the actual footage from the
videoconferencing call back in 2021, where both women learned
they’ve been cast in the coveted roles of Elphaba and Glinda.
“Our team at Xfinity is thrilled to play a part in bringing the
excitement of Wicked to life in this short film featuring Ariana
Grande and Cynthia Erivo,” said Clayton Ruebensaal, Chief Creative
Officer, Xfinity. “We set out to tell a story that showcased how
the power of connection, plus a bit of technology and magic,
brought these two actors together and into the roles of Glinda and
Elphaba. Connecting people and bringing them closer to incredible
experiences and content like Wicked, is core to the Xfinity brand.
We are excited to be part of this proud moment for the
company.”
In addition, the short film will be the first-ever 4DX spot
shown across the country. Theater-goers will feel the magic of Oz,
complete with an immersive cinema experience combining on-screen
visuals with synchronized motion seats and environmental effects
like bubbles, wind and lightning. The short film will run in select
4DX Regal theaters, in partnership with National CineMedia and CJ
4DPlex, ahead of the global release of Universal Pictures’ Wicked
on Nov. 22.
The campaign concept was led by Comcast/Xfinity and its agency,
Goodby Silverstein & Partners (GS&P), alongside the Wicked
film. The ad was directed by Superprime’s Alice Brooks asc in
collaboration with Wicked director Jon M. Chu.
For more information about Xfinity’s connectivity experience go
to www.xfinity.com and view “Stay Connected to Your Dreams” at
https://www.xfinity.com/overview#wicked.
About Universal Pictures’ Wicked
One of the most beloved and enduring musicals on the stage,
Wicked makes its journey to the big screen as a spectacular
cinematic event this holiday season.
Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians,
In the Heights), Wicked is the first chapter of a two-part
immersive, cultural celebration. Wicked Part Two is scheduled to
arrive in theaters on November 21, 2025.
Wicked, the untold story of the witches of Oz, stars Emmy,
Grammy and Tony winning and Oscar®-nominated powerhouse Cynthia
Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young
woman misunderstood because of her green skin who has yet to
discover her true power, and Grammy-winning, multi-platinum
recording artist and global superstar Ariana Grande as Glinda, a
popular young woman gilded by privilege who has yet to discover her
true heart.
The two meet as students at Shiz University in the fantastical
Land of Oz and forge an unlikely but profound friendship. Following
an encounter with The Wonderful Wizard of Oz, their friendship
reaches a crossroads and their lives take very different paths.
Their extraordinary adventures in Oz will ultimately see them
fulfill their destinies as Glinda the Good and the Wicked Witch of
the West.
The film also stars Oscar® winner Michelle Yeoh as Shiz
University’s regal headmistress Madame Morrible; Olivier Award
winner and Emmy nominee Jonathan Bailey (Bridgerton, Fellow
Travelers) as Fiyero, a roguish and carefree prince; Tony nominee
Ethan Slater (Broadway’s Spongebob Squarepants, Fosse/Verdon) as
Boq, an altruistic Munchkin student; Marissa Bode in her
feature-film debut as Nessarose, Elphaba’s favored sister; and pop
culture icon Jeff Goldblum as the legendary Wizard of Oz.
The cast of characters includes Pfannee and ShenShen, two
conniving compatriots of Glinda played by Emmy nominee Bowen Yang
(Saturday Night Live) and Bronwyn James (Harlots); a new character
created for the film, Miss Coddle, played by Tony nominee Keala
Settle (The Greatest Showman) and four-time Emmy winner Peter
Dinklage (Game of Thrones) as the voice of Dr. Dillamond.
Wicked is produced by Marc Platt p.g.a. (La La Land, The Little
Mermaid), whose films, television shows and stage productions have
earned a combined 46 Oscar® nominations, 58 Emmy nominations and 36
Tony nominations, and by multiple Tony winner David Stone (Kimberly
Akimbo, Next to Normal), with whom Platt produced the blockbuster
Wicked stage musical. The executive producers are Stephen Schwartz,
David Nicksay, Jared LeBoff, Winnie Holzman and Dana Fox.
Wicked is based on the generation-defining musical stage play
with music and lyrics by legendary Grammy and Oscar® winning
composer and lyricist Stephen Schwartz and book by Winnie Holzman,
from the bestselling novel by Gregory Maguire. The screenplay is by
Winnie Holzman and Winnie Holzman & Dana Fox. The film score is
by John Powell & Stephen Schwartz, with music and lyrics by
Stephen Schwartz.
The Broadway stage musical is produced by Marc Platt, Universal
Pictures, the Araca Group, Jon B. Platt and David Stone.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company. From the connectivity and platforms we provide,
to the content and experiences we create, our businesses reach
hundreds of millions of customers, viewers, and guests worldwide.
We deliver world-class broadband, wireless, and video through
Xfinity, Comcast Business, and Sky; produce, distribute, and stream
leading entertainment, sports, and news through brands including
NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible
theme parks and attractions to life through Universal Destinations
& Experiences. Visit www.comcastcorporation.com for more
information.
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version on businesswire.com: https://www.businesswire.com/news/home/20241112173664/en/
Rachel Zabinski Williams Comcast Corporation
Rachel_Zabinski@comcast.com
Comcast (NASDAQ:CMCSA)
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