Initiative will Provide Eligible Small
Businesses Access to a Free Ad Campaign Worth $15,000, Plus Marketing and Creative Support, and
Educational Resources
NEW
YORK, Jan. 17, 2024 /PRNewswire/ -- Spectrum
Reach, the advertising sales business of Charter Communications,
Inc., today announced it will offer 250 underserved small
business owners nationwide access to its expert advertising and
marketing resources through its 2024 "Pay It Forward" initiative,
which is now accepting applications for this year's program.
Local entrepreneurs selected to participate will receive a live and
streaming TV campaign worth up to $15,000 along with a custom produced 30-second
commercial, marketing consultation services, mentoring and
educational resources, and networking opportunities.
"Small underserved businesses are critical to the local
economies of the cities and towns we serve, and they often need
help connecting their message to their potential customers," said
Michael Guth, Senior Vice President
of Marketing for Spectrum Reach. "Our focus is on supporting local
businesses, and with 'Pay It Forward' we are providing them with
the tools, resources and marketing expertise so they can continue
to grow and thrive in their communities."
Spectrum Reach Has Helped 2,000 Businesses and
Counting
Since launching "Pay It Forward" in 2021, Spectrum
Reach has invested more than $50
million in advertising and resources and helped more than
2,000 underserved businesses in 36 states across its footprint,
from coffee shops and childcare facilities to restaurants and law
firms. Among the 2023 "Pay It Forward" participants was
GreaterHealth Pharmacy and Wellness in St. Louis, Missouri, which used Spectrum
Reach's complimentary resources and advertising to introduce itself
to potential customers after launching in late 2022.
"As a Black-owned, full-service pharmacy, our goal is to close
the culture and trust gap in communities of color to help improve
the health of the residents who live there," said Marcus Howard, founder of GreaterHealth.
"Through 'Pay It Forward' Spectrum Reach helped us introduce our
brand to the St. Louis community with a
three-month TV advertising campaign and free commercial that was
shown on a wide range of channels, including during an NBA
playoff game. Having our commercial on major network channels built
instant credibility; we saw a 23% increase in calls inquiring about
transferring prescriptions, and customers started coming into the
pharmacy saying they saw us on TV and were excited to try us
out."
'Pay It Forward' Participants Enjoy Free Advertising,
Mentoring, Marketing Support
With this year's "Pay It
Forward" program, Spectrum Reach will offer each participating
business access to a range of high-value services, including:
- Free advertising. Local businesses selected to
participate will receive access to Spectrum Reach's award-winning,
in-house creative agency Kernel; a 30-second original commercial;
and a complimentary linear and streaming TV advertising campaign
that will run throughout April, May and June.
- Expert mentoring. "Pay It Forward" will provide
businesses with support and advice from other entrepreneurs,
business owners and previous participants in the program, to help
them navigate the challenges of owning a business and identify
opportunities for growth.
- Resources. In addition to dedicated support from
Spectrum Reach's local marketing experts, businesses will receive a
free laptop and for the duration of the program will have access to
a members-only "Pay It Forward" website featuring educational
resources, webinars, news and business insights to help them build
and grow a successful brand.
Spectrum Reach also will host local and virtual events
throughout the year for entrepreneurs and business owners to share
ideas and build community. Reach has partnered with the U.S.
Chamber of Commerce, Black Chamber of Commerce, Asian American
Chamber of Commerce, Hispanic Chamber of Commerce and other
organizations in regional markets to host events throughout the
year.
To apply for Spectrum Reach's 2024 "Pay It Forward"
program, underserved businesses must be legally registered to
operate within a designated market area served by Spectrum Reach.
The deadline for applications is February
25 and this year's participants will be announced in late
March. More information is available here.
About Spectrum Reach
Spectrum Reach®, the advertising sales business of
Charter Communications, Inc. (NASDAQ:CHTR), provides custom
advertising solutions for local, regional and national clients.
Operating in 36 states and 91 markets, Spectrum Reach creates
scalable advertising and marketing services driven by aggregated
and de-identified data insights and award-winning creative
services. Spectrum Reach helps businesses of all sizes reach
anyone, anywhere, on any screen. Additional information about
Spectrum Reach can be found at spectrumreach.com.
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SOURCE Charter Communications, Inc.
