Steeda Autosports Revs Up Sales Engine with BigCommerce
2023年10月4日 - 9:00PM
ビジネスワイヤ(英語)
New store’s refreshed user experience leads to
increases in revenue, organic search traffic and AOV
BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce
platform for fast-growing and established B2C and B2B brands, today
announced Steeda Autosports, a leading source of specialty
performance auto parts, has launched a new store on the BigCommerce
platform.
With its site in need of major changes, Steeda sought a platform
that was powerful, flexible and easy to use as the company looks to
drive online revenue growth. BigCommerce offered the right mix of
customization options, technical SEO capabilities, ability to
handle a complex SKU and category structure and excellent customer
support.
“We weren’t looking for a site refresh, we needed an overhaul,”
said Chris Cervenka, director of marketing at Steeda. “We needed a
platform that could grow and scale with our business. Our team did
a lot of research inside and outside of our industry, and
BigCommerce emerged as the clear winner.”
Steeda is leveraging BigCommerce’s native Stencil templating
engine to deliver beautiful and engaging shopping experiences for
its customers, as well as the platform’s substantial partner
ecosystem and integrations, including with Steeda’s NetSuite
ERP.
The BigCommerce Apps Marketplace made adding special features
and customizations easy. With thousands of apps developed by
BigCommerce partners, implementation is fast and simple, even when
customizations are necessary.
“The more cohesive and seamless our tech stack is, the more
efficient and automated our processes are,” Cervenka said. “This
exponentially saves our company time and money, while offering a
better user experience for our customers.”
Delivering a smooth and engaging UI/UX across all devices was a
huge focus point for Steeda during the transition.
“With 80% of our customers shopping on their mobile devices, our
team needed to ensure our mobile experience was not only top-shelf
in comparison to our competition, but also on par with other top
ecommerce stores across the web,” Cervenka said. “We benchmarked
stores like Zappos, Amazon, Crutchfield, Target, Best Buy and more
to ensure we were delivering the best for our customers. The result
was a fully refreshed user experience that resulted in immediate
lifts in revenue, organic search traffic and AOV.”
“Ecommerce is revolutionizing the automotive industry and the
platform sets the base for world-class experiences in web, mobile
and marketing channels,” said Marc Ostryniec, chief sales officer
at BigCommerce. “Automotive retailers like Steeda that adapt and
embrace innovation are outdistancing the competition and are
well-positioned to drive success in this dynamic market.”
Steeda joins a growing group of automotive brands and retailers
on the BigCommerce platform, including BB Wheels, Brock’s
Performance and Van Cafe. To explore BigCommerce’s automotive
ecommerce solutions and how they help transform how to sell auto
parts online, click here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open
software-as-a-service (SaaS) ecommerce platform that empowers
brands and retailers of all sizes to build, innovate and grow their
businesses online. BigCommerce provides its customers sophisticated
enterprise-grade functionality, customization and performance with
simplicity and ease-of-use. Tens of thousands of B2C and B2B
companies across 150 countries and numerous industries use
BigCommerce to create beautiful, engaging online stores, including
Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo
Stove, Ted Baker and Vodafone. Headquartered in Austin, BigCommerce
has offices in London, Kyiv, San Francisco, and Sydney. For more
information, please visit www.bigcommerce.com or follow us on
Twitter, LinkedIn, Instagram and Facebook.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231004436577/en/
Brad Hem pr@bigcommerce.com
BigCommerce (NASDAQ:BIGC)
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BigCommerce (NASDAQ:BIGC)
過去 株価チャート
から 5 2023 まで 5 2024