Europe’s largest hospitality company works with
AWS to enhance travel planning and booking, offering personalized
recommendations and intuitive, conversational advice
At AWS re:Invent, Amazon Web Services, Inc. (AWS), an
Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Accor
S.A., Europe’s largest hospitality company, has launched a
first-of-its-kind generative artificial intelligence (generative
AI) solution using AWS. Incorporating an intuitive conversational
interface, Accor’s new Travel Assistant will empower guests to find
the best experiences according to the style of travel they prefer,
transforming the entire booking journey from inspiration to after
their stay.
Expanding its relationship with AWS, Accor worked closely with
experts from AWS Innovation Program, AWS Prototyping, and AWS
Professional Services on a customer innovation program to reinvent
the guest travel experience, beginning with the Travel Assistant
product, which will be incorporated into Accor’s booking platform
ALL.com. Using Amazon Bedrock, a service that makes multiple
foundation models available via an API, and Amazon SageMaker, a
fully managed service to build, train, and deploy machine learning
(ML) models, this powerful AI platform will replicate an expert
travel agent service from initial inspiration through ongoing
service following a guest’s stay. The Travel Assistant engages
guests in a tailored discussion, meticulously crafting and refining
a proposal of experiences designed to enhance their journey. Beyond
rooms, it unveils activities, special offers, and experiences, such
as wellness, food, and beverage choices, that guests might overlook
in a traditional search.
The Travel Assistant uses the ML and generative AI capabilities
of AWS to learn from and pick up on guest preferences, allowing
Accor to cater to the needs of multimodal guests, who combine
business and leisure experiences into the same trip. Travel
Assistant’s generative AI can recommend much more than just hotel
locations and facilities, by using millions of online sources with
information and trusted reviews to compile the most relevant local
attractions across shopping, food, and entertainment. This enables
Accor to offer guidance and inspiration to guests in the early
stages of booking and guide them to its direct booking
channels.
The technology will streamline the booking process down to a
matter of minutes, while increasing conversion rate and revenues
and reducing call volumes at Accor’s contact center. At the same
time, it will further Accor’s commitment to enriching its ALL
member experience and maintaining top-tier guest satisfaction
scores. The Travel Assistant also reflects the commitment of Accor
and AWS to the highest data privacy standards. Fully
GDPR-compliant, it enables guests to enjoy personalized travel
experiences from the start of their booking journeys, trusting that
their personal data remains secure.
“Using Amazon Bedrock to develop our AI-based travel assistant
demonstrates our commitment to offering our customers a wide
universe of search possibilities but also simplified travel
solutions,” said Jean-François Guilmard, chief data officer of
Accor.
“At Accor, we strive to improve our customers' experience every
day,” said Myriam El Harraq, senior vice president, Brands, User
Experience and Innovation at Accor. “Our collaboration with AWS is
part of our commitment to innovation and our determination to
harness the latest AI technologies to make travel easier, smarter,
and more enjoyable.”
“This is a powerful application of generative AI that
demonstrates its potential to transform guest experiences, enabling
innovation and helping businesses to do more,” said Steven M.
Elinson, head of travel and hospitality at AWS. “AWS is working
with Accor to anticipate and innovate what’s next using cloud
capabilities. It’s great to see this technology deliver such
impressive returns on investment, right from the start.”
About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud. AWS has been continually
expanding its services to support virtually any workload, and it
now has more than 200 fully featured services for compute, storage,
databases, networking, analytics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 99
Availability Zones within 31 geographic regions, with announced
plans for 15 more Availability Zones and five more AWS Regions in
Canada, Israel, Malaysia, New Zealand, and Thailand. Millions of
guests—including the fastest-growing startups, largest enterprises,
and leading government agencies—trust AWS to power their
infrastructure, become more agile, and lower costs. To learn more
about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer -Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
About Accor
Accor is a world-leading hospitality group offering experiences
across more than 110 countries in 5,500 properties, 10,000 food
& beverage venues, wellness facilities and flexible workspaces.
The Group has one of the industry’s most diverse hospitality
ecosystems, encompassing more than 40 hotel brands from luxury to
economy, as well as Lifestyle with Ennismore. Accor is committed to
taking positive action in terms of business ethics & integrity,
responsible tourism, sustainable development, community outreach,
and diversity & inclusion. Founded in 1967, Accor SA is
headquartered in France and publicly listed on Euronext Paris
(ISIN: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the
United States. For more information, please visit
www.group.accor.com or follow us on Twitter, Facebook, LinkedIn,
Instagram and TikTok.
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version on businesswire.com: https://www.businesswire.com/news/home/20231129025758/en/
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Amazon.com (NASDAQ:AMZN)
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Amazon.com (NASDAQ:AMZN)
過去 株価チャート
から 7 2023 まで 7 2024