Advantage Solutions announces strategic alliance with Swiftly
2024年8月1日 - 10:00PM
Advantage Solutions Inc. (NASDAQ: ADV), a leading business
solutions provider to consumer goods manufacturers and retailers,
today announced a strategic alliance with leading retail technology
provider Swiftly.
The agreement expands Advantage’s omnichannel capabilities and
allows retailers to own the digital relationship with their
shoppers through the integration of Swiftly’s innovative retail
technology solutions.
Through this collaboration, brands can now execute comprehensive
campaigns across the entire marketing funnel—from driving digital
awareness and raising consideration along the shopper journey to
converting purchases in-store—while gaining comprehensive analytics
from closed-loop, first-party data to measure campaign success. All
of this can now be achieved more efficiently and through a single
point of contact.
By enabling personalized messaging via activations such as
targeted promotions, rebates and ads both in-store and online, the
Advantage-Swiftly alliance will enable brands and retailers to
create a more connected and cohesive shopping experience across the
path to purchase while providing new insights into how to better
serve shoppers.
Under terms of the deal, Advantage is making an equity
investment in Swiftly, a Seattle-based provider of technology and
retail media solutions for retailers worldwide.
The investment is Advantage’s latest step to modernize and
augment its technology to remain on the cutting edge of commerce
and offer retailers and consumer packaged goods manufacturers
data-driven solutions that can be quickly deployed and optimized to
turn insights into action.
“Advantage has the expertise, direct relationships with
retailers and the workforce to provide an exceptional in-store
experience. We knew we needed a best-in-class tech platform to
offer an even more robust suite of services to our retailer and CPG
clients, which made teaming with Swiftly an obvious choice,” said
Brian McRoskey, Advantage Solutions’ Chief Growth Officer. “This
alliance will allow us to offer our customers scalable and targeted
solutions that can be embedded quickly and seamlessly to put brands
in front of new audiences, drive people to stores and ultimately
convert more shoppers into buyers.”
The collaboration addresses a significant need in the retail
media ecosystem by enabling brands to create customized marketing
and promotional campaigns that reach more shoppers across multiple
platforms and touchpoints, ultimately accelerating sales and
building loyalty for retailers.
With Advantage serving more than 100,000 retail locations across
North America, the new relationship with Swiftly unlocks more
opportunities for retailers, brands and shoppers alike.
“After considering several players in this space, we chose to
team with Advantage because of their outstanding reputation,
extensive reach and considerable size,” said Henry Kim, Swiftly
co-founder and CEO. “More importantly, we share a common mission of
helping retailers thrive in today’s highly competitive environment.
Both our organizations operate at the intersection of retailers and
CPG brands, viewing success through the lens of our retailers;
their success is our success.”
About Advantage SolutionsAdvantage Solutions is
a leading provider of outsourced sales, experiential and marketing
solutions uniquely positioned at the intersection of brands and
retailers. Our data- and technology-driven services — which include
headquarter sales, retail merchandising, in-store and online
sampling, digital commerce, omnichannel marketing, retail media and
others — help brands and retailers of all sizes get products into
the hands of consumers, wherever they shop. As a trusted partner
and problem solver, we help our clients sell more while spending
less. Advantage has offices throughout North America and strategic
investments in select markets throughout Africa, Asia, Australia,
Latin America and Europe through which the company serves the
global needs of multinational, regional and local manufacturers.
For more information, please visit advantagesolutions.net.
About SwiftlySwiftly is a leading provider of
technology and retail media and technology solutions for retailers
worldwide. Founded in 2018, Swiftly offers innovative solutions
that drive retail engagement and enable retailers to own the
digital relationship with their customer. Swiftly's Retail Tools,
Mobile Platforms, Analytics Tools, and Retail Media Network enable
retailers to accelerate sales and build loyalty while enabling
brands to reach more shoppers and amplify campaigns using the power
of 1st party data. Trusted by hundreds of iconic brands,
Swiftly is democratizing retail technology and giving retailers the
tools they need to compete in today's crowded marketplace.
Media: Advantage SolutionsPeter
Frostpress@advantagesolutions.net
Swiftly5WPRswiftly@5wpr.com
Investors: Advantage SolutionsRuben
Mellainvestorrelations@advantagesolutions.net
Advantage Solutions (NASDAQ:ADV)
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