TIDMELE 
 
RNS Number : 2273W 
Electric Word PLC 
16 November 2010 
 

16 November 2010 
 
  NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART, DIRECTLY OR 
    INDIRECTLY, IN OR INTO THE UNITED STATES, JAPAN, CANADA, AUSTRALIA OR THE 
                              REPUBLIC OF IRELAND 
 
                                Electric Word plc 
                       ("Electric Word" or the "Company") 
 
    Placing of 58.18 million Ordinary Shares at 4.25 pence per share to raise 
                                GBP2.47 million 
 
Highlights: 
 
·     Placing at 4.25 pence per share to raise GBP2.47 million. 
·     The Placing Price represents a discount of 2.9 per cent. to the closing 
price of 4.375 pence per Ordinary Share on 15 November 2010 (being the business 
day before the announcement of the Placing). 
·     Proceeds of the Placing to be used to: 
o  fund the acquisition of Professional publisher Radcliffe Publishing Limited 
("Radcliffe"), which serves the primary healthcare market; and 
o  fund the proposed buyout of a contract with an existing business partner in 
Electric Word's successful i-gaming affiliate marketing events and publishing 
business. 
·     Trading in the Business Information division has continued to show growth 
as a result of further strong performance in the i-gaming sector. Challenging 
trading conditions in the schools market mean that although the period to 30 
September 2010 was in line with market expectations, October trading and initial 
indications in the important month of November suggest that the Group's adjusted 
profit before tax in the current year is likely to be a little below market 
expectations. 
·     Since the generally favourable settlement for Education and Health 
outlined in the Comprehensive Spending Review ("CSR"), bookings for 2011 events 
have started to return to expected levels, although we anticipate that in 
general schools' confidence to spend may take some time to recover in full while 
they wait for more detailed information on how  policy will be applied in 
practice. Over the course of the next six months we expect to see a steady 
return to higher levels of activity. 
 
Julian Turner, Chief Executive, commented on the Placing: 
 
"The funds raised in the Placing will allow Electric Word to take advantage of 
two excellent investment opportunities. The acquisition of Radcliffe strengthens 
our Professional publishing by enabling us to expand into the primary healthcare 
sector where the Government's planned reforms will, we believe, require GPs and 
others in the Health sector to extend their professional development into new 
areas of management expertise and compliance responsibilities.  We are also in 
advanced discussions to buy out our partner in the i-gaming affiliate marketing 
events and publishing business which will consolidate our profits and improve 
the margins in this part of our Business Information division.  While recent 
conditions make the outlook for this year uncertain, we remain optimistic about 
the medium term opportunities for the Group, in part from the CSR and also from 
investments we have been making in the digital futures of our businesses.  As a 
Group, we remain alert to opportunities to take advantage of in-fill and 
strategic acquisitions." 
 
This summary should be read in conjunction with the full text of this 
announcement. 
 
For further information please contact: 
 
+--------------------------------+---------------------------------+ 
| Electric Word plc              | Tel: +44 (0) 20 7954 3470       | 
+--------------------------------+---------------------------------+ 
| Julian Turner                  |                                 | 
+--------------------------------+---------------------------------+ 
|                                |                                 | 
+--------------------------------+---------------------------------+ 
| Panmure Gordon (UK) Limited    | Tel: +44 (0) 20 7459 3600       | 
+--------------------------------+---------------------------------+ 
| Andrew Potts                   |                                 | 
| Callum Stewart                 |                                 | 
+--------------------------------+---------------------------------+ 
|                                |                                 | 
+--------------------------------+---------------------------------+ 
| Financial Dynamics             |  Tel: +44 (0) 20 7831 3113      | 
+--------------------------------+---------------------------------+ 
| Tim Spratt                     |                                 | 
+--------------------------------+---------------------------------+ 
| Nicola Biles                   |                                 | 
+--------------------------------+---------------------------------+ 
 
This announcement has been issued by, and is the sole responsibility of, 
Electric Word.  This announcement does not constitute an offer to underwrite, 
subscribe or otherwise acquire or dispose of any new Ordinary Shares or other 
shares in Electric Word. 
 
The Ordinary Shares have not been, and will not be registered under the United 
States Securities Act of 1933, as amended (the 'Securities Act') or under the 
securities legislation of any state of the United States, and may not be offered 
or sold in the United States.  The relevant clearances have not been, and will 
not be, obtained from the Securities Commission of any province or territory of 
Canada; no document in relation to the Placing has been, or will be, lodged 
with, or registered by, The Australian Securities and Investments Commission; no 
registration statement has been, or will be, filed with the Japanese Ministry of 
Finance in relation to the Placing; and no registration statement has been, or 
will be, filed with the Irish Stock Exchange in relation to the Placing. 
Accordingly, subject to certain exceptions, the Ordinary Shares the subject of 
the Placing may not, directly or indirectly, be offered or sold within the 
United States, Canada, Australia, Japan or the Republic of Ireland or offered or 
sold to a resident of the United States, Canada, Australia, Japan or the 
Republic of Ireland. 
 
This press release may contain forward-looking statements with respect to 
Electric Word and its operations, strategy, financial performance and condition. 
 These statements generally can be identified by use of forward looking words 
such as "may", "will", "expect", "estimate", "anticipate", "intends", "believe" 
or "continue" or the negative thereof or similar variations.  The actual results 
and performance of Electric Word could differ materially from those expressed or 
implied by such statements.  Such statements are qualified in their entirety by 
the inherent risks and uncertainties surrounding future expectations, including 
that the transactions contemplated herein are completed.  Important factors that 
could cause actual results to differ materially from expectations include, among 
other things, general economic and market factors, competition, changes in 
government regulation.  The cautionary statements qualify all forward-looking 
statements attributable to Electric Word and persons acting on its behalf. 
Unless otherwise stated, all forward-looking statements speak only as of the 
date of this press release and the parties have no obligation to update such 
statements. 
 
Panmure Gordon (UK) Limited is authorised and regulated in the United Kingdom by 
The Financial Services Authority, is advising Electric Word and no-one else in 
connection with the Placing and will not be responsible to any person other than 
Electric Word for providing the protections afforded to their clients or for 
advising any other person in relation to the Placing. 
 
 
                                Electric Word plc 
                       ("Electric Word" or the "Company") 
 
    Placing of 58.18 million Ordinary Shares at 4.25 pence per share to raise 
                                GBP2.47 million 
 
Electric Word plc (AIM: ELE), the specialist information publisher, is pleased 
to announce that it has raised GBP2.47 million before expenses through a placing 
of 58,183,824 new Ordinary Shares at 4.25 pence each. The Placing Price is at a 
discount of 2.9 per cent. to the closing price of 4.375 pence per Ordinary Share 
on 15 November 2010 (being the business day before the announcement of the 
Placing). The Placing is not subject to Shareholder approval. 
 
Reasons for the Placing and Use of Proceeds 
 
In line with the Company's strategy, the Directors have continued to seek out 
opportunities to grow the business through complementary acquisitions, which 
offer Electric Word good value and opportunities to enhance its earnings. The 
Directors are pleased to announce that Electric Word has identified two such 
transactions: the acquisition of Professional publisher Radcliffe (the 
"Radcliffe Acquisition"), for which a legally binding contract has been 
exchanged and the buyout of our partner in the i-gaming affiliate events and 
publishing business (the "Contract Buyout"), for which it is in advanced 
discussions.  It is intended to use the proceeds of the Placing to fund these 
transactions. Together the Radcliffe Acquisition and the Contract Buyout will 
add scale and increase profits in 2011. 
 
Acquisition of Radcliffe Publishing Limited 
 
Radcliffe is a UK-based specialist publisher founded in 1987, focused on 
professional development and compliance in primary healthcare.  It produces a 
range of books for primary healthcare and general practice, including support 
for General Practitioners ("GPs"), GP practice managers and professions allied 
to heath; it covers general primary care, specialist areas such as child 
protection and palliative care, and medical education and exam support. It also 
produces six journals, including Education for Primary Care, and training 
courses for practice nurses and receptionists. 
 
Radcliffe reported a profit on ordinary activities before taxation of GBP81,731 
for the financial year ended 31 March 2010 and had gross assets of GBP1,183,157 
at 31 March 2010. The estimated cash currently held by Radcliffe is GBP500k. The 
consideration for the Radcliffe Acquisition is payable to the shareholders of 
Radcliffe, namely Andrew Bax, Gillian Nineham and Margaret McKeown ("the 
Sellers") and consists of an initial aggregate consideration, gross of the cash 
acquired, of GBP1.529 million payable in November 2010, comprising GBP1.396 
million payable in cash and GBP133k, to be satisfied by the issue of 3,125,507 
Ordinary Shares, at the Placing Price (the "Consideration Shares"). 
 
There is a price adjustment mechanism calculated by reference to gross profit of 
Radcliffe for the twelve month period to 31 March 2011, whereby the 
consideration is increased by the amount by which gross profit exceeds GBP893k 
multiplied by 1.683, subject to an overall cap of GBP197k or reduced by the 
amount gross profit is less than GBP893k multiplied by 1.683, subject to a cap 
of GBP103k. In the 2011 price adjustment gross profit is according to the 
Radcliffe definition which excludes distribution and some marketing costs. 
 
There is also an earn-out calculated by reference to the gross profit of 
Radcliffe for the twelve month period to 30 November 2012, whereby the 
consideration is increased to 74.9% of the amount by which gross profit exceeds 
GBP525k multiplied by 1.5, subject to a cap of GBP800k. In the 2012 earn-out 
gross profit is according to the Group definition, which is calculated after all 
distribution and marketing costs. 
 
Completion of the acquisition of Radcliffe is conditional on completion of the 
Placing and is expected to complete on 23 November 2010. Under the terms of the 
agreement, the Sellers have agreed not to sell their Consideration Shares for 
twelve months after completion, have given the Company standard restrictive 
covenants for a period of two years from completion and have given warranties 
and a tax indemnity in usual form. 
 
The Directors estimate annual cost synergies of GBP200k from savings on 
Radcliffe directors' fees and premises costs, and also expect to incur 
integration costs of approximately GBP150k which will be taken in the current 
year. 
 
The Directors see good opportunities in the healthcare sector to add 
conferences, expand training, build subscription revenues and develop digital 
products - all areas where Electric Word has existing expertise in professional 
markets. 
 
 
Proposed contract buyout of partner in i-gaming affiliate marketing business 
 
In 2006, iGaming Business Ltd, Electric Word's 70 per cent. owned subsidiary, 
entered into a contract with the  Casino Affiliate Programs business of 
Affiliate Media, Inc. ("CAP") to produce information serving affiliate marketing 
partners to the online gaming industry. This comprises a magazine and events 
business, all of which are wholly managed by Electric Word. Under the terms of 
the contract, CAP receives fees amounting to approximately 50 per cent. of 
profits. 
 
Revenue for this business, which totalled GBP1.5 million for the financial year 
ended 30 November 2009, is currently recognised within Electric Word.  Profits 
generated by this business totalled approximately GBP0.5 million for the 
financial year ended 30 November 2009, of which, GBP228k was payable to CAP. 
Electric Word now plans to buy Affiliate Media, Inc. out of its benefits and 
obligations under the existing contract. The consideration for the proposed 
buyout comprises GBP1.1 million in cash, of which GBP0.55 million is payable on 
completion of the Contract Buyout and GBP0.55 million is payable in November 
2011. The Directors believe that the Contract Buyout will have a number of 
benefits for Electric Word, including a consolidation of the profits within 
Electric Word and reduction of complexity for management. 
 
In addition, Electric Word is in discussions with the principals of Affiliate 
Media, Inc. about new areas of potential future co-operation. 
 
Electric Word is in advanced discussions regarding the Contract Buyout and a 
further announcement is expected to be made in due course, although there can be 
no guarantee that Electric Word will conclude an agreement  with Affiliate 
Media, Inc. for the Contract Buyout. 
 
Financing Facilities 
 
Electric Word has a GBP1.5 million revolving credit facility with RBS. Interest 
is charged at 2.25 per cent. over RBS's base rate from time to time and is due 
for repayment in May 2011. Electric Word is currently in constructive 
discussions with RBS to replace the revolver with a GBP1.5m term loan repayable 
over 3 years. 
 
In addition to the revolving credit facility, Electric Word also has a GBP0.75 
million overdraft facility that is currently unutilised and repayable on demand. 
 Interest is charged at 2.25 per cent. over RBS's base rate from time to time. 
At the end of October 2010, Electric Word held GBP0.5 million of cash. 
 
Current Trading and Prospects 
 
Following a positive first half performance across the business, trading in the 
second half has continued to show growth in our Business Information division, 
but has been more challenging in the public sector markets between the general 
election and the Comprehensive Spending Review. 
 
The plans outlined in the CSR provide as helpful a background to future trading 
as could be expected as cash budgets have been maintained in UK schools over the 
next four years and more money will go to schools with a higher proportion of 
children requiring additional educational support through the Pupil Premium. 
Increased autonomy for schools will help drive the demand for our school 
management information products and abolition of agencies such as the Teacher 
Development Agency and reductions in funding to Local Education Authorities are 
expected to reduce the provision of free professional development support from 
the centre. 
 
Nevertheless, despite the medium-term opportunities arising from the CSR, we 
have experienced generally reduced demand from schools this year that has 
affected books, new subscriptions sales and latterly conference delegate 
bookings. In particular, advance conference bookings were very slow in the 
period from July to September. Since the generally favourable settlement for 
Education and Health outlined in the CSR, bookings for 2011 events have started 
to return to expected levels, although we anticipate that in general schools' 
confidence to spend may take some time to recover in full while they wait for 
more detailed information on how policy will be applied in practice. Over the 
course of the next six months we expect to see a steady return to higher levels 
of activity. 
 
Trading in the Business Information division has continued to show growth as 
increased competition for customers between online gaming operators has driven 
revenues in our affiliate marketing magazine and events. 
 
As a result, good first half trading and subsequent strong performance in the 
Business Information division meant that the Group was on course to meet 
expectations at the end of September. October trading and initial indications in 
the important month of November suggest that the Group's adjusted profit before 
tax in the current year is likely to be a little below market expectations. 
 
We remain optimistic about the medium term opportunities for the Group, in part 
from the CSR and also from investments we have been making in the digital 
futures of our businesses.  As a Group, we continue to remain alert to 
opportunities to take advantage of in-fill and strategic acquisitions. 
 
Details of the Placing 
 
The Company has conditionally raised approximately GBP2.47 million before 
expenses (approximately GBP2.32 million net of expenses) by the conditional 
placing of 58.18 million new Ordinary Shares at 4.25 pence per share to the 
Placees. The allotment of the Placing Shares is conditional, amongst other 
things, on Admission. 
 
It is proposed to carry out the Placing in two stages. Application has been made 
to the London Stock Exchange for the Admission of the First Placing Shares to 
trading on AIM. It is expected that Admission of the First Placing Shares will 
occur and that dealings will commence at 8.00 a.m. on 19 November 2010 at which 
time it is also expected that the First Placing Shares will be enabled for 
settlement in CREST. 
 
Application has also been made to the London Stock Exchange for the Admission of 
the Second Placing Shares to trading on AIM. It is expected that Admission of 
the Second Placing Shares will occur and that dealings will commence at 8.00 
a.m. on 22 November 2010 at which time it is also expected that the Second 
Placing Shares will be enabled for settlement in CREST. 
 
Application has also been made to the London Stock Exchange for the Admission of 
the Consideration Shares to trading on AIM. It is expected that Admission will 
occur and that dealings will commence at 8.00 a.m. on 24 November 2010 at which 
time it is also expected that the Consideration Shares will be enabled for 
settlement in CREST. 
 
The Placing Shares and the Consideration Shares will be issued credited as fully 
paid and will rank pari passu in all respects with the Ordinary Shares then in 
issue, including the right to receive any future dividends and other 
distributions. The Placing Shares and Consideration Shares will be in registered 
form and no temporary documents of title will be issued. 
 
Reasons for not carrying out a pre-emptive issue 
 
The Directors have considered the most appropriate method to conduct the 
fundraising, including carrying out a placing and open offer or a rights issue. 
The Directors concluded that the time and costs associated with a pre-emptive 
offer were excessive. After careful consideration, they concluded that the 
benefit of minimising the costs of the fundraising by way of a non pre-emptive 
cash placing would be in the best interests of Shareholders. 
 
Related Party Transactions 
 
Placing 
 
Stewart Newton (and entities associated with Stewart Newton) has subscribed for 
15,882,353 Placing Shares at the Placing Price pursuant to the Placing. Stewart 
Newton (and entities associated with Stewart Newton) held a beneficial interest 
in 58,991,171 Ordinary Shares prior to the Placing (representing 24.85 per cent. 
of the Existing Ordinary Shares of the Company). Following completion of the 
Placing, the holding of Stewart Newton (and entities associated with Stewart 
Newton) in Electric Word is expected to be 74,873,524, representing 25.06 per 
cent. of the Enlarged Share Capital. 
 
ISIS has subscribed for 22,352,941 Placing Shares at the Placing Price pursuant 
to the Placing. ISIS held 63,637,932 Ordinary Shares prior to the Placing 
(representing 26.81 per cent. of the Existing Ordinary Shares of the Company). 
Following completion of the Placing, the enlarged holding of ISIS in Electric 
Word is expected to be 85,990,873, representing 28.79 per cent. of the Enlarged 
Share Capital. 
 
Under the AIM Rules for Companies, Stewart Newton (and entities associated with 
Stewart Newton that hold Ordinary Shares in the Company) and ISIS, are treated 
as related parties of Electric Word. The Directors of Electric Word consider, 
having consulted with Panmure Gordon, the Company's nominated adviser, that the 
terms of the transactions are fair and reasonable insofar as its shareholders 
are concerned. 
 
Taxation 
 
The Company has applied to HMRC to obtain confirmation that the First Placing 
Shares to be issued under the Placing will be regarded as eligible shares for 
the purposes of the Venture Capital Trust scheme. To date, the Company has not 
received confirmation from HMRC on whether the First Placing Shares will be 
eligible shares for the purposes of the Venture Capital Trust scheme. 
 
The Company is unable to guarantee that the First Placing Shares will meet the 
requirements of a qualifying holding. If the Company does receive confirmation 
from HMRC that the First Placing Shares are eligible shares for the purposes of 
the Venture Capital Trust scheme, the Company is unable to guarantee that the 
Placing Shares will continue to meet the requirements of a qualifying holding in 
the future. The main ways in which the Placing Shares might cease to be 
qualifying are (i) if the Company were to become the subsidiary of another 
company, (ii) if the Company were to fail to use the proceeds of the Placing for 
a qualifying business activity within the relevant time limits, or (iii) if the 
activities of the Company and its subsidiaries were to include substantial 
non-qualifying activities as set out in section 303 ITA 2007. 
 
Placees should note that eligibility is also dependent on a Shareholder's own 
position and not just that of the Company. Accordingly, investors should seek 
advice from their own independent professional advisers on their own 
eligibility. 
 
 
                                  Definitions 
 
The following definitions apply throughout this announcement, unless the context 
requires otherwise. 
 
+----------------------+------------------------------------------+ 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Admission"          | admission of the Placing Shares and the  | 
|                      | Consideration Shares to trading on AIM   | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "AIM"                | the AIM market operated by London Stock  | 
|                      | Exchange                                 | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "AIM Rules for       | the AIM Rules for Companies and guidance | 
| Companies"           | notes as published by the London Stock   | 
|                      | Exchange from time to time               | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Board" or the       | the directors of the Company as at the   | 
| "Directors"          | date of this announcement                | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Company" or         | Electric Word plc                        | 
| "Electric Word"      |                                          | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Consideration       | the 3,125,507 Ordinary Shares issued as  | 
| Shares"              | part consideration for the Acquisition   | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Electric Word       | Electric Word plc and its subsidiaries   | 
| Group" or "Group"    |                                          | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Enlarged Share      | the entire issued share capital of the   | 
| Capital"             | Company following completion of the      | 
|                      | Placing                                  | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Existing Ordinary   | the 237,408,131 Ordinary Shares in issue | 
| Shares"              | on the date of this announcement         | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "First Placing       | the 22,352,941 Ordinary Shares the       | 
| Shares"              | subject of the Placing                   | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "FSMA"               | Financial Services and Market Act 2000   | 
|                      | (as amended)                             | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "HMRC"               | Her Majesty's Revenue and Customs        | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "ISIS"               | ISIS Equity Partners LLP and entities    | 
|                      | under its management, including, but not | 
|                      | limited to, Baronsmead AIM VCT plc,      | 
|                      | Baronsmead VCT plc, Baronsmead VCT 2     | 
|                      | plc, Baronsmead VCT 3 plc and Baronsmead | 
|                      | VCT 4 plc                                | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "LIBOR"              | the London Interbank Offered Rate from   | 
|                      | time to time                             | 
+----------------------+------------------------------------------+ 
| "London Stock        | London Stock Exchange plc                | 
| Exchange"            |                                          | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Ordinary Shares"    | ordinary shares of 1p each in the        | 
|                      | capital of the Company                   | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Panmure Gordon"     | Panmure Gordon (UK) Limited              | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Placees"            | subscribers for Placing Shares           | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Placing"            | the placing of the Placing Shares        | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Placing Price"      | 4.25 pence per Placing Share             | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Placing Shares"     | the First Placing Shares and the Second  | 
|                      | Placing Shares                           | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Radcliffe"          | Radcliffe Publishing Limited             | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "RBS"                | Royal Bank of Scotland plc               | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Second Placing      | the 35,830,883 Ordinary Shares the       | 
| Shares"              | subject of the Placing                   | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "Shareholders"       | holders of Ordinary Shares               | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "UK"                 | the United Kingdom of Great Britain and  | 
|                      | Northern Ireland                         | 
|                      |                                          | 
+----------------------+------------------------------------------+ 
| "VCT"                | Venture Capital Trust                    | 
+----------------------+------------------------------------------+ 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 IOELLFVTLTLELII 
 

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