In Celebration of National Pickleball Day
(August 8), makers of the World's No.
1 Vodka and its Latest Ready-To-Drink Look to Bring Local Celebrity
and Fan Fun to Several Markets this Fall
NEW
YORK, Aug. 9, 2024 /PRNewswire/ -- Legends
know legends…that's why Smirnoff SMASH Vodka Soda is teaming up
with Drew Brees, legendary
quarterback & champion, and his foundation, the Brees Dream
Foundation, at NOLA Pickle Fest. Bringing bold flavors and
combinations to the Crescent City courts, Smirnoff SMASH Vodka Soda
is serving up more than just pickleball throughout the
weekend.
As true fans know, Smirnoff never passes up a SMASH hit.
That's why, all weekend long, players 21+ are invited to enjoy
flavorful competition at the Smirnoff SMASH Pickleball Court.
Whether SMASH-ing it on the court or spectating from the sideline,
pickleball fans can enjoy the latest double hit from
Smirnoff SMASH Vodka Soda with all four vibrant flavors at the VIP
Lounge and free Smirnoff swag up for grabs.
"We are excited to bring NOLA Pickle Fest back and team up with
Smirnoff SMASH Vodka Soda to unite fans and enthusiastic players
for this unique, festival-style pickleball tournament," said Brees.
"This weekend is all about bringing the community together for fun
and bold competition."
If you couldn't make it down South this time, never fear –
Smirnoff is taking the competition on the road and calling all
pickleball fans to join in on the Smirnoff SMASH Series!
Bringing SMASH Vodka Soda's doubly delicious flavors to three
additional markets, including Illinois, Michigan and Arizona, the new Ready-To-Drink offering is
teaming up with local legends to host the tournaments and play
alongside fans. Who knows, you might get a chance to meet (or
beat) your favorite legend on the court! Dates to be announced
in advance of other markets.
The Smirnoff SMASH Series follows the first-ever Smirnoff
SMASH Pickle Bowl, where the brand served up pickleball with an
unexpected twist and featured some of the biggest names in culture
including Saweetie, Vernon Davis,
Scheana Shay, and more. From football's biggest weekend in February
to our colorful court in NOLA, we're bringing SMASH hits wherever
we go.
"Smirnoff SMASH Vodka Soda is basking in America's latest sports
obsession – pickleball," said Lisa
Lee, Director Smirnoff Pre-Mix, Diageo. "As an OG of flavor
and fun, we look to encourage fans (21+) who both love pickleball
and all the celebrations that come after the game with friends,
family and colleagues. It's one of the most popular sports bringing
the collective together, and we will keep elevating it in the
coming months."
With a thrilling and unexpected collision of two bold flavors in
one can and 100 calories each, Smirnoff SMASH Vodka Soda will be a
SMASH hit at any party or get together. Available in Watermelon
Lime, Pineapple Orange, Raspberry Peach and Strawberry Dragon
Fruit, these gluten-free RTD offerings are sold in variety packs,
the suggested retail price is $17.99
per 12-pack, or $8.99 per 6-pack.
Visit Smirnoff.com to find Smirnoff SMASH Vodka Soda on shelves
near you.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864,
revolutionizing drinking culture across generations: from inventing
the Mule and reimagining the vodka martini to creating a cultural
mainstay that defines the flavored malt beverage category with the
launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
nicole.anastasi@diageo.com
704-796-9992
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff