World Chess plc (LSE:CHSS), a
prominent chess organisation committed to enhancing the global mass
market appeal of chess by introducing a variety of innovative
chess-related activities, is pleased to provide updates on
strategic developments, including the appointment of a Chief
Marketing Officer, player acquisition metrics, and the continuation
of its collaboration with FIDE.
Introducing Andrew Winton as Chief Marketing
Officer
World Chess welcomes Andrew Winton,
a marketing executive with a proven track record at Amazon, News
Corp, EE, Sky, and Kaspersky, as the Chief Marketing Officer, a
non-board position. Andrew's expertise will be pivotal in elevating
World Chess's brand globally, spearheading innovative marketing
strategies, and fostering a unified chess community. His leadership
will enable the integration of the Company's diverse offerings,
including chessarena.com, the official FIDE gaming platform, chess
clubs, and the Armageddon Championship Series, under a cohesive
brand identity.
Iconic Chess Pieces Take Center Stage
World Chess is proud to continue its
collaboration with the International Chess Federation (FIDE) on the
exclusive use of the World Chess Championship sets in the FIDE
Championship Matches, the Candidates Tournaments and other elite
events through 2024 and 2025. Designed by Pentagram for World
Chess, this iconic chess set is one of the most popular chess sets
in the world and is a key piece of the World Chess merchandising
portfolio. The set is manufactured by World Chess for use in the
Championship cycle and is also sold online and in premier retail
outlets around the world, including Harrods, London.
Celebratory Special Edition Sets
Ahead of the FIDE Candidates
Tournament in April 2024 and the FIDE World Championship Match in
November 2024, the Company is excited to launch a special edition
chess set. This limited edition set offers chess enthusiasts
worldwide a piece of chess history.
FIDE Online Arena's Metrics
World Chess runs the official FIDE
gaming platform, chessarena.com. Following the Arena 2.0 update in
October 2023, World Chess is delighted to report growth in FIDE
Online Arena's user base, which now has 740,000 registered users
and includes 8,500 Pro members - paying members who have their own,
unique FIDE ID. Following several marketing campaigns, the platform
is reporting the direct cost of acquisition at €37 for its paid
subscribers, well below the annual subscription price of €50,
underscoring the platform's value and exclusive role as the only
official gaming platform that is authorised to issue online ratings
and titles recognised by FIDE.
Ilya Merenzon, Chief Executive Officer of World Chess,
said: "We are delighted to welcome Andrew Winton as our Chief
Marketing Officer. Engaging a talented and experienced CMO brings
us experience and industry knowledge that will help us on our
mission to take the next step into promoting chess as a modern
sport. We have also been focused on product development, ensuring
that we continue producing desirable products with modern designs
that will engage the global chess community.
"As we look ahead, we look forward to developing World Chess
as both a brand and community, whilst carefully managing our
resources towards the scaling of marketing efforts across our
entire ecosystem."
For
more information, please visit https://worldchess.com/investors
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