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Marley Spoon to acquire US leading
doctor designed meal brand bistroMD
EQS-Media / 31.01.2024
Marley Spoon Group SE, a leading
global direct-to-consumer meal provider, signed an agreement for
the acquisition of bistroMD, the leading doctor-designed
ready-to-eat meal plan in the US, as a first step of previously
announced growth and consolidation strategy, adding €35m in revenue
(based on unaudited management reports). With this
acquisition, the company entered the large and growing RTE market
in the US at scale and came two years after the acquisition of
Chefgood, our Australia-based RTE brand.
BistroMD was founded in 2005 by a
husband and wife team, Edward and Dr. Caroline Cederquist, who
followed their passion for delivering chef-quality food, balanced
nutrition, and adequate lean protein for convenience and
health-conscious consumers focused on weight loss and special
dietary needs. With bistroMD consumers can conveniently order meal
plans that are designed to support, amongst others, weight loss, a
healthy heart, Keto diets, diabetic needs, or menopause. More and
more Americans recognize that the food you eat has a big impact on
your health, and food as a medicine is becoming top of mind to
consumers. Marley Spoon believes that bistroMD is well-positioned
to serve this growing consumer need. Furthermore, the integration
into the Marley Spoon platform is expected to generate significant
synergies and performance improvements.
Fabian Siegel, CEO & Founder of
Marley Spoon, comments: "We are impressed by the strong brand and
customer-focused organization that founder Ed Cederquist and his
team have built over the past 19 years. We are committed to
ensuring that bistroMD continues to flourish and grow as part of
the Marley Spoon platform, and we welcome Ed and his team to Marley
Spoon." Ed Cerderquist, CEO and Founder of bistroMD added:
"Bringing bistroMD to this next stage of growth and development is
an exciting endeavor. BistroMD and its customer base will highly
benefit from the technology, data, and synergies that the Marley
Spoon platform is expected to provide. I started bistroMD with the
vision of making healthy eating easy for all, and I am looking
forward to driving this vision forward, together with the Marley
Spoon team."
End of Media Release
Issuer: Marley Spoon Group SE
Key word(s): Services
31.01.2024 CET/CEST Dissemination of a
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