Orange Belgium launches Love Duo, the mobile and fixed internet pack intended for cord-cutters
2019年7月18日 - 3:52PM
Orange Belgium launches Love Duo, the mobile and fixed internet
pack intended for cord-cutters
Press releaseBrussels, 18 July 2019
Orange Belgium launches Love Duo, the mobile and
fixed internet pack intended for cord-cutters
In keeping with its bold challenger role, Orange Belgium
is once again offering consumers a choice. Henceforth they will
only pay for the services they really need. Love Duo is a mobile
subscription à la carte, to which is added the fixed internet
access for packs costing between 42 and 64 euros, depending on the
desired volumes of voice and data.
After launching the first unlimited mobile
subscription in Belgium, Orange Belgium went and did it again with
the first unlimited convergent offer. Since its launch, the Love
offer has succeeded in attracting over 200,000 customers, upending
the convergent offers market in its wake.
Orange Belgium is now
attacking one of the main nodal points of the Belgian telecom
market by launching Love Duo, a pack including only a mobile
subscription and ultrafast and unlimited fixed internet. An offer
intended first and foremost for “cord-cutters”, those increasingly
numerous consumers who watch little or no traditional television
and primarily consume contents available online, notably via
streaming platforms such as VRT NU, Auvio, Stievie, Netflix,
YouTube, Amazon Prime Video, etc.
Adapting to the new modes of
consumption
Thus, no question any longer of forcing
consumers to take a pack that includes services they don´t use or
rarely use (television or fixed telephony, notably).Love Duo is a
mobile subscription à la carte and an ultrafast and unlimited fixed
internet connection as of 42 euros per month. For a totally
unlimited experience, consumers will be able to opt for the Love
Duo offer with the Eagle subscription for 64 euros.
For an Orange mobile customer, the ultrafast and
unlimited internet at home will thus cost only an additional 34
euros - and only an additional 24 euros for Eagle customers.
Amongst consumers looking for a competitive
internet-only offer, there are many who already use video on demand
or subscription platforms (Auvio, VRT NU, Netflix, etc.). In order
to respond to this major market trend, Orange Belgium proposes to
Love Duo customers the Google Chromecast, which makes it possible
to stream any type of video content to a big television screen from
a smartphone, a tablet or a PC, at the exceptional flat price of 20
euros.
Michaël Trabbia, CEO of Orange Belgium: “Orange
Belgium continues to break telecom conventions by offering
consumers a genuine choice. If you don´t want to pay for a service
you don´t use, then the Love offers are made for you. At Orange,
customers have the possibility of choosing a pack that is truly
adapted to their needs: with or without television, with or without
fixed phone, with a little data, a lot of data, or even 100%
unlimited data. With Love Duo, cord-cutters finally have the
alternative they´ve been waiting for. And we don´t intend to stop
there…”.
About Orange BelgiumOrange Belgium is a leading
telecommunications operator on the Belgian market with over 3
million customers; Orange is also active in Luxembourg through its
subsidiary Orange Communications Luxembourg.As a convergent actor,
we provide mobile telecommunications services, internet and TV to
private clients as well as innovative mobile and fixed-line
services to businesses. Our high-performance mobile network
supports 2G, 3G, 4G and 4G+ technology and is the subject of
ongoing investment. Orange Belgium is a subsidiary of the Orange
Group, one of the leading European and African operators for mobile
telephony and internet access, as well as one of the world leaders
in telecommunications services for enterprises.Orange Belgium is
listed on the Brussels Stock Exchange (OBEL). More information on:
corporate.orange.be, www.orange.be or follow us on Twitter:
@pressOrangeBe.
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