Avaya Announces New Customer Service Capabilities That Maximize the Store Shopping Experience and Drive New Revenues
2008年1月14日 - 10:30PM
PRニュース・ワイアー (英語)
Avaya Specialist Connect software for new Motorola VoIP-enabled
wireless scanner enables stores to improve customer service and
bring new efficiencies to store operations NEW YORK, Jan. 14
/PRNewswire-FirstCall/ -- NATIONAL RETAIL FEDERATION ANNUAL
CONFERENCE AND EXPO -- Avaya Inc., a leading global provider of
business communications applications, systems and services, today
introduced two new customer service applications that enable
customers to get the information they need, when they need it, to
drive dramatic improvement in customer service and revenues for
enterprises. Avaya is providing Internet protocol (IP) telephony
software to power a unique "find the expert" feature from the new
Motorola CA50 VoIP-enabled wireless scanner, which quickly helps
find the best suited sales associate on the store floor when the
customer is making a buying decision. It is the first such solution
available in the retail industry. Avaya is also announcing a video
customer service solution that offers live, high-definition,
two-way video communication for in-store customers. The
announcements were made at the National Retail Federation Annual
Conference and Expo taking place this week. Avaya Specialist
Connect for Retailers uses intelligence built into Avaya
Communication Manager IP telephony software to quickly locate
specialists who are ready and willing to help customers. Equipped
with Motorola's CA50, a VoIP-enabled wireless scanner that is small
and light enough to wear on a lanyard, any store associate can now
use the Avaya Specialist Connect capability to summon help through
a simple directory look-up, or automatically by pressing a button
after scanning a bar code. The solution is ideal for the retail
environment, where store associates need bar code scanning combined
with voice communications. The CA50 is compatible with Avaya's
market-leading IP telephony software platform, Avaya Communication
Manager, to deliver an "all in one," industry-specific
communications application for the retail, health care and
hospitality industries in a single, low cost device. For example, a
sales associate that needs to find a housewares specialist to
answer a customer question can simply use the CA50 device to scan
the product bar code. Automatically, the Avaya software identifies
the exact product, pulls reach information for the housewares
department sales and support team, and confirms which expert is
currently available. With a touch of a button, the sales associate
can speak with the specialist to gather information and answer the
customer's question; even if that specialist is in another store or
customer care center. In addition, staff members can use the new
device to access the retailer's database, using information on the
screen to connect to a housewares team member. Avaya also is
introducing Avaya Video Assistance for Retailers, which features
the ability to do standard or high-definition, two-way video
communication for in-store customers. Available worldwide, the
solution combines Avaya IP telephony and contact center software
with award-winning video collaboration capabilities from Polycom.
Avaya call routing capabilities ensure that customer calls are sent
to the right agent, while the two-way video provides sharp, clear
images in full motion video enables clear, natural conversations.
Video Assistance provides a cost-effective way for retailers to
extend their sales and technical resources to customers without the
need to fully staff every location. No longer will customers leave
the store without the item or the service they came in to purchase
because staff was not available or did not have the right expertise
to help the customer. Using Avaya's video kiosk solution, customers
get a satisfying, personalized experience, whether or not sales or
technical support staff is available. For example, from the sales
floor, customers can easily link to an expert for a firsthand
description of product features or a demonstration of how a product
works. A bank branch could use a kiosk to provide a personalized
response to questions concerning particular investment offers or
loans. As a result, customers can complete their transactions in
the store, reducing the possibility of losing the sale -- or losing
the customer to a competitor. "By integrating Avaya's intelligent
communications software into solutions from Motorola and Polycom,
Avaya is able to help stores and other consumer- intensive
enterprises solve their real-world business challenges," said
Marissa Russotto, director, Industry Solutions Group, Avaya.
"Controlling costs and providing a high level of service to
customers is one key to a retailer's success. With these new
solutions, customers can now be cared for more efficiently by
leveraging experts from the entire business, not just the local
in-store associates. And in-store associates are made more
effective with information at their fingertips, enabling them to
deliver the right information the first time customers ask for it."
Avaya will demonstrate its new solutions at Booth 1555 and will
also display other new offers for the retail market that include:
-- New Communications Capability for Retail Mobile Computing
Devices Avaya IP Softphone for Windows Mobile 5 cost-effectively
provides retail associates with wireless IP telephony. With the IP
Softphone for Windows Mobile 5 client on Motorola's MC70 and MC9090
popular retail mobile computing devices, associates can get full
Avaya Communication Manager IP telephony functions to optimize
their productivity and service to customers. -- New Customer
Service Call Box Solution With the Customer Service Call Box
Solution, at the push of a button, customer requests for assistance
are routed to Motorola's CA50, MC70 or MC9090 devices, wireless
phone, IP telephone or overhead paging system so they can receive
immediate assistance from the most appropriate retail associate.
Designed and sold by Indyme, an Avaya DevConnect member, the
solution leverages both Avaya's Communication Manager and Session
Initiation Protocol (SIP) standards to cost-effectively deploy this
retail store customer service solution. -- New Avaya 3631 IP
Wireless Telephones These WiFi-based phones are designed to make
store sales associates more accessible as they move through the
store to assist customers. Avaya's one-X(TM) phone interface makes
the phones easy to use and seamlessly links each handset to the
company's wireless network. Set- up is simple and cost-effective,
without requiring a separate server. -- Availability and pricing
Avaya intends to make the Avaya Specialist Connect software
available globally. It is priced from $75-$100 per user, list.
Avaya Video Assistance for Retailers is available worldwide.
Businesses can establish video to the call center for as little as
US$260 and kiosks at the store can range from US$260 on up to
US$7500, depending on the store's requirements and need for high
definition video. The Motorola CA50 solution is available on the
Avaya Communication platform and will also be available on Avaya
Distributed Office in the second quarter of 2008. Avaya Distributed
Office is an IP telephony communications system that delivers
sophisticated branch communications capabilities and powerful
management tools in an economical package. Motorola's MC70 or
MC9090 devices are compatible with Avaya Communication Manager
today and will be available on Avaya Distributed Office, targeted
for the fourth quarter of 2008. The Customer Call Box Solution is
available on the Avaya Communication Manager Platform today through
session initiation protocol (SIP) and will be available on
Distributed Office, targeted for the second quarter of 2008. The
new Avaya 3631 IP Wireless telephones are available now on the
Communication Manager platform and work with Distributed Office.
About Avaya Avaya delivers Intelligent Communications solutions
that help companies transform their businesses to achieve
marketplace advantage. More than 1 million businesses worldwide,
including more than 90 percent of the FORTUNE 500(R), use Avaya
solutions for IP Telephony, Unified Communications, Contact Centers
and Communications-Enabled Business Processes. Avaya Global
Services provides comprehensive service and support for companies,
small to large. For more information visit the Avaya Web site:
http://www.avaya.com/. DATASOURCE: Avaya CONTACT: Media Inquiries:
Barbara Burgess, +1-908-953-3348, Web site: http://www.avaya.com/
http://events.nrf.com/annual08/public/enter.aspx
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