Holista Collaborates to Develop World's First Combined Suite of Healthybubble Tea Ingredients amidst Concerns of Diabetes and...
2019年10月17日 - 6:00PM
JCN Newswire
Holista CollTech Ltd (ASX:HCT, "Holista") and SunFresh Fruit Hub
Sdn Bhd ("Fruit Hub") announced today a research and development
collaboration to produce three key healthy ingredients for the
global Bubble Tea industry, a popular global drink fad that has
raised serious concerns about its effect on diabetes and
obesity.
Holista, a food ingredients specialist listed in Australia, and
Fruit Hub, which processes and packages fruit juices and beverage
ingredients, said that while the Bubble Tea sector is growing
rapidly, many consumers are not aware of the consequences to
personal health.
A typical 500 ml Bubble Tea drink contains at least 8.5 teaspoons
of sugar, although customers can opt for a less-sweetened product.
Each cup can contain anywhere between 281 to 640 calories.
Bubble Tea originated in Taiwan and has spread rapidly to other
parts of Asia. The Taiwan Bubble Tea market alone is expected to
grow to US$3.21 billion by 2023 from US$1.96 billion in 2016,
according to Allied Market research. An independent market analysis
firm, Straits Research, has estimated Malaysia's Bubble Tea market
at US$49.8 million (RM 209 million) and growing at a rate of 6.9
per cent from 2019 to 2026.
Holista and Fruit Hub will co-develop healthy versions of three
Bubble Tea ingredients without altering the taste and mouth-feel.
All three ingredients will have a lower Glycemic Index ("GI"),
which measures a food's impact on blood sugar. A lower GI is
healthier as more time is taken to digest and absorb glucose. A
higher GI spikes up blood sugar levels, causing diabetes and
increasing the chances of obesity, stroke and heart disease.
The first is low-GI 'pearls', tapioca starch balls measuring 0.8 to
1.0 cm each which account for about a third of the drink's calorie
count. Holista will combine its patented GI-Lite(TM), an
all-natural formula with tapioca starch to lower the GI without any
discernible change in taste or texture.
Fruit Hub is processing the 'pearls' at its facility in Lanchang,
Pahang state, Malaysia using a formula of its Taiwanese partner,
YongDa Food Technology Co. Ltd. Subject to final tests, the
partners expect to lower the GI of the 'pearls' from the 70-75
currently to below 55.
The second is a sugar syrup using Holista's proprietary low-GI and
low-calorie sugar, 80Less(TM), that has 80% fewer calories and yet
delivers the same taste sensation; this not only reduces unhealthy
effects but also lowers costs for manufacturers and vendors.
The third is Holista's proprietary low-GI sugar caramel (brown
sugar) which retains sweetness with lower calories. Made from
molasses, it is used as a pre-pour to sweeten the 'pearls'or as a
medium to cook them.
All three products will be tested by the Sydney University GI
Research Service ("SUGiRS") by the end of next month before hitting
local and international markets by the first quarter of 2020.
SUGiRS has already validated the low-GI versions of flour-based
noodles and flatbreads co-produced by Holista with scores that are
significantly lower than products currently available.
While Holista has gained global market acceptance for its low-GI
noodles (sold to China and Korea) and roti canai and chappati
flatbreads (sold in Malaysia and overseas), it had not addressed
the Bubble Tea sector until the opportunity came up to collaborate
with Fruit Hub.
Fruit Hub's parent company in Taiwan supplies tapioca 'pearls' to
several Bubble Tea chains in Greater China with a combined network
of over 5,000 stores. Fruit Hub has started manufacturing the
'pearls' in Lanchang, Malaysia with production expected to hit 12.5
tonnes a day or 300,000 tonnes - equivalent to six million cups of
the drink - a month by December 2019. HCT and Fruit Hub through
this collaboration will provide the low GI ingredients to some of
this manufacturing.
According to a popular online food delivery app, Bubble Tea orders
in Southeast Asia increased 3,000% in 2018 year on year. The app is
connected to the 4,000 Bubble Tea outlets in the region, which are
growing at a rate of 200%. Its data also shows that consumers in
the region gulp down at least four cups a month, led by Thailand
(six cups), Philippines (five) and three for each of Malaysia,
Singapore and Indonesia.
Malaysia has been ranked as Asia's most obese nation with 17.5% and
17.6% rate of diabetes and obesity, respectively. The Malaysian
government introduced a sugar tax on 1 July 2019, one of the first
countries in Southeast Asia to do so.
Dr Rajen Manicka, Founder and CEO of Holista, said, "The Bubble Tea
fad is not going to go away. The challenge is to offer a healthier
version which can significantly reduce the potential of higher
incidence of diabetes and obesity. We are combining science with
the market reach and understanding of the needs of Bubble Tea
manufacturers and vendors to offer a healthier alternative without
increasing cost of production"
Ms Foong Wai Fong, Managing Director of Fruit Hub, said, "This is a
Malaysian collaboration by an Australian company which can
transform the global Bubble Tea industry for the better. Fruit Hub
has a strong network among the major Bubble Tea chains. We are
confident that these three ingredients will make a real difference
and can take the creative beverage industry to a new level - a
tastier and healthier version in which consumers can enjoy the
drink without health concerns."
"It is our vision that this endeavour will place Malaysia as a
centre of innovation in the beverage sector." she added.
For further information, please contact:
Corporate Affairs & Business Opportunities
Dr Rajen Manicka: rajen.m@holistaco.com
General Enquiries: enquiries@holistaco.com
Australia:
Holista CollTech
283 Rokeby Road, Subiaco WA 6008
P: +61 8 6141 3500 ; F: +61 8 6141 3599
Malaysia:
Holista CollTech
12th Floor, Amcorp Trade Centre, PJ Tower
No. 18, Persiaran Barat off Jalan Timur
46000, Petaling Jaya, Malaysia
P: +603 7965 2828 ; F: +603 7965 2777
Media and Investor Relations Enquiries:
WeR1 Communications SdnBhd
Level 35-03 (East Wing), Q Sentral
2A JalanStesenSentral 2, KL Sentral
Kuala Lumpur 50470, Malaysia
E: holista@wer1.net
About Holista CollTech Ltd
Holista CollTech Ltd ("Holista") is a research-driven biotech
company, the result of a merger between Holista Biotech Sdn Bhd and
CollTech Australia Ltd. Headquartered in Perth and with extensive
operations in Malaysia, the company is dedicated to delivering
first-class natural ingredients and wellness products globally.
Holista is a leader in the research of herbs and ingredients for
the making of healthier food.
Listed on the Australian Securities Exchange ("ASX"), Holista
researches, develops, manufactures and markets "health-style"
products to address the unmet and evolving needs of natural
medicine. Holista's suite of ingredients, among other things,
includes low-GI baked products, reduced-sodium salts, low-fat fried
foods and low calories sugar without compromising taste, odour and
mouthfeel. Holista remains the only company to produce sheep
(ovine) collagen using patented extraction methods. For more
information, please refer to http://www.holistaco.com
About SunFresh Fruit Hub Sdn Bhd
SunFresh Fruit Hub Sdn Bhd ("Fruit Hub") is a post-harvest
collection, processing and packaging centre formed by anchor
farmers in the Malaysian Government's initiative called The
Permanent Food Production Park or Taman Kekal Pengeluaran Makanan
(TKPM). SunFresh Fruit Hub Sdn Bhd operates the Fruit Hub in
Lanchang.
The Food Production Park was officially opened by the then Prime
Minister, Datuk Seri Abdullah Haji Ahmad Badawi in 2009 to address
the nation's food security. The Fruit Hub collects, processes,
packages and sells fresh fruits, and related processed fruit
products as ingredients to wholesale trade buyers. It also accepts
OEM processing for labelled products, both for domestic and
overseas markets. For more information, please refer to
http://www.thefruithub.com.
Source: Holista CollTech Ltd
Copyright 2019 JCN Newswire . All rights reserved.
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