Vitality Rewards Consumers for Healthy Food Purchases through NutriSavings’ Growing National Network of Grocery Stores

To encourage people to make healthy food choices, Vitality, part of the world’s longest-standing and largest incentive-based workplace health promotion and prevention program, rewards members when grocery shopping. NutriSavings connects the purchase information from Vitality members’ loyalty cards, so they can take advantage of the program at over 12,000 participating grocery stores.

A wellness solution to encourage healthy eating, NutriSavings provides Vitality members with healthy product incentives and savings, including educational information about the nutritional quality of their grocery purchases.

“Getting people to improve their nutrition habits is no easy task and we’re working with NutriSavings to make it even easier for members to make better grocery choices and earn rewards,” said Alan Pollard, CEO for The Vitality Group. “By incentivizing members with the ability to earn points in our programs by making healthy choices we hope to change shopping behavior toward purchasing more nutritious foods.”

How It Works

Vitality members simply connect their loyalty cards from participating grocery stores to the NutriSavings platform. Member purchase information is then scored and reported by NutriSavings. Items that meet set Vitality standards – such as fruits and vegetables, whole grains, lean proteins and low-fat dairy products – will qualify as healthy and members will accrue points per item. These points are then redeemable for rewards.

Guidelines for Vitality’s nutrition initiatives are based on healthy eating and disease prevention principles from groups including The World Health Organization, U.S. Department of Agriculture, American Heart Association, and the Harvard School of Public Health, in addition to recommendations from registered dietitians and relevant scientific research.

Based on these criteria and NutriSavings’ scoring system, more than 120,000 foods have a rating between zero and 100, with foods rated the highest considered most nutritious. In order to be considered a Vitality HealthyFood an item needs to have a NutriSavings score of 85 or above and comply with additional selected criteria such as a food’s sugar, fat and fiber content.

“Improving healthy eating impacts the entire family and our collaboration with Vitality further bolsters our endeavors to help families modify their behaviors towards health improvement and disease prevention,” said Niraj Jetly, COO for NutriSavings.

A complete list of included grocery stores can be viewed at http://www.nutrisavings.com/our-solution/retailers.

About NutriSavings

NutriSavings is an online ecosystem where employers, health plans, food and beverage companies, and produce growers join forces to educate employers and their families on proper nutrition, while helping to reduce the enormous costs associated with obesity and chronic illnesses. The NutriSavings program is the first measurable nutrition benefit solution that is designed to change shopping behavior and incentivize healthy food purchases by rewarding members for their healthy purchases. For more information, please contact info@nutrisavings.com, or visit www.nutrisavings.com.

About Vitality

The Vitality Group is a member of Discovery Ltd., a global financial services organization offering an incentive-based wellness program to employers as part of their benefits program. With a foundation based on actuarial science and behavioral economic theory, Vitality encourages changes in lifestyle that reduce health care costs, both in the short run and long term, by rewarding members for addressing their specific health issues. Vitality wellness programs serve companies in a wide range of sizes and industries, improving individuals’ health and well-being as well as employers’ bottom lines.

Vitality brings a global perspective through successful partnerships with large employers and best-in- class insurers around the world, in countries including the United States, United Kingdom, South Africa, China, Singapore and Australia. Follow on Twitter: https://twitter.com/VitalityUSA.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160420006065/en/

NutriSavingsAllison Lynch, 617-600-1534allison.lynch@nutrisavings.comorVitalityCheryl Jacobs, 847-903-1663cjacobs@thevitalitygroup.com

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