Sydney Snelten, Jess Golden, and Dayna Ashame Join The Sociable
Society to Elevate Creator Management Excellence
LOS
ANGELES, Dec. 21, 2024 /PRNewswire-PRWeb/ -- The
Sociable Society (TSS), a leading influencer marketing and creator
management agency, is thrilled to announce the appointment of
Sydney Snelten as Head of the
Creator Growth Division, alongside the additions of Jess Golden and Dayna Ashame to lead the Creator
Management Division. These strategic hires signal a new chapter of
innovation and excellence for TSS as it continues to scale its
operations and empower creators worldwide.
- Sydney Snelten, a seasoned
affiliate marketing expert with a decade of experience, joins TSS
after a distinguished career at LTK (formerly rewardStyle and
LIKEtoKNOW.it). Sydney has been a trusted collaborator of TSS for
over five years, earning a reputation for her visionary approach to
creator development and deep industry knowledge.
"We're honored to welcome Jess, Dayna, and
Sydney" shared Co-Founder Emily
Fonda. "Their experience, collaborative nature, and creator
industry passion perfectly aligns with our cultural pillars of
being a creator-first, relationship driven creator agency — we're
excited to see their contributions."
As Head of the Creator Growth Division, Sydney will oversee
initiatives to expand revenue opportunities, enhance affiliate
marketing strategies, and drive sustainable growth for TSS's
creator community. Her expertise in affiliate-driven content and
her track record of building long-term success for creators make
her the perfect leader to spearhead this new division.
"Joining The Sociable Society is an incredible milestone," said
Sydney Snelten. "I've long admired
TSS's innovative approach and its commitment to creators. Having
witnessed the power of affiliate marketing to transform the creator
economy, I'm excited to help TSS talent unlock new growth
opportunities and shape the future of the industry."
Jay Kent-Hume, Co-Founder of TSS,
expressed his excitement about Sydney's appointment:
"Sydney's unparalleled expertise and passion for creator success
have been evident throughout her career. Her leadership will be
instrumental as we continue to evolve and elevate the value we
provide to creators. We're honored to have her onboard to lead this
transformative division."
Joining Sydney in expanding TSS's leadership team are
Jess Golden and Dayna Ashame, two
seasoned professionals with extensive experience in talent
management and digital marketing.
- Jess Golden, formerly Director
of Talent Management at Kensington Grey, steps into the role of
Head of Creator Management. Renowned for her commitment to
inclusive partnerships and fostering opportunities for
underrepresented creators, Jess brings a proven track record of
securing high-profile collaborations with brands such as Dior
Beauty, Tiffany & Co., and AMEX.
"I'm honored to join TSS and contribute to its mission of
empowering creators," said Jess
Golden. "I look forward to building impactful, inclusive
campaigns and forging authentic connections that amplify the voices
shaping the creator economy."
- Dayna Ashame joins TSS as Senior Creator Manager, bringing
nearly a decade of experience in digital marketing and campaign
management. At Kensington Grey, Dayna led high-impact
collaborations with Target, Amazon's The Drop, and luxury events
with Pandora. In her new role, she will focus on elevating talent
brands, building customized growth strategies, and securing
high-value partnerships with top-tier brands.
"This is an exciting opportunity to work with such a passionate
and talented team," said Dayna Ashame. "I'm eager to help diversify
TSS's exceptional roster and drive meaningful collaborations that
make a lasting impact."
Emily Fonda, Co-Founder of TSS,
praised the new additions:
"Sydney, Jess, and Dayna bring unparalleled expertise,
collaborative spirit, and passion for the creator economy. Their
leadership perfectly aligns with our vision as a creator-first
agency, and we're excited to see the incredible impact they will
make on our continued growth and success."
About The Sociable Society
Founded in 2015, The Sociable Society is a premier influencer
marketing and creator management agency. TSS connects brands with
top-tier creators through innovative strategies and authentic
engagement. Over the past year, TSS has doubled its talent roster,
managing over 200 creators who see an average revenue growth of
220% in their first year. The agency's expertise spans brand
partnerships, affiliate marketing, and custom-tailored creator
growth services. For more information, visit
www.thesociablesociety.com.
Media Contact
Emily Fonda, The Sociable
Society, 1 310-529-0380, emily@thesociablesociety.com,
https://thesociablesociety.com/
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SOURCE The Sociable Society