Leading hats and headwear brands to open
experiential shopping destination in the base of The Everett
residential tower
Southwest Value Partners, the owner and developer of Nashville
Yards, today announced that Gigi Pip and Two Roads Hat Co.,
renowned purveyors of stylish hats and headwear, will open at
Nashville Yards in March 2025.
Gigi Pip was founded by Ginger Parrish in 2015 when Ginger, a
designer, wife and mother to three boys, struggled to find quality
classic, minimal hats made for women and decided to launch her own
line. Nearly 10-years later, Gigi Pip has become a nationally
renowned purveyor of stylish, confident headwear. During that time
period, the company has added accessories, including bags and
sunglasses, and launched its menswear line, Two Roads, in response
to growing interest from men in its timeless designs, modern
aesthetic, and approachable price point. This store will be its
first flagship location outside of Salt Lake City.
Click here to view renderings of Gigi Pip and Two Roads at
Nashville Yards.
“Nashville Yards is the ideal place for Gigi Pip’s flagship
store, as it sits in the heart of Music City,” said Parrish. “We
have an amazing customer base in Nashville and are thrilled to be
opening our doors here full-time. We're blending our full product
line with exclusive offerings and a world-class custom hat bar that
most Gigi Pip customers have yet to experience!"
Gigi Pip and Two Roads will together occupy more than 2,000
square feet at the base of The Everett, one of the development’s
two highly anticipated Class A+ residential towers. Each store will
have its own entrance and will be connected by a custom hat bar, a
unique shopping experience through which both individuals and
groups can work with an expert to customize their hat style, size
and shape, and unique accessories. Both Gigi Pip and Two Roads,
which will face the development’s state of the art music venue, The
Pinnacle, also plan to host a variety of curated events for clients
with live music performances.
“Gigi Pip and Two Roads are known for their classic, timeless
hats, and the cool, confident vibe of their loyal customers,” said
Cary Mack, Managing Partner, Southwest Value Partners. “Ginger and
Jon Parrish have a terrific vision and two unique brands that are a
great fit for Nashville Yards. We are excited to have them on board
and as they bring what will be destination shopping experience to
Music City.”
Gigi Pip offers a variety of fashion-forward hat styles and
shapes for women, including wide and short-brim styles, felt and
straw hats, fedoras, ballcaps, and beanies. The brand’s accessory
lines, including sunglasses and bags, are all thoughtfully designed
to be paired with its hats. Two Roads Hat Co, originally designed
for men with a growing attraction amongst both men and women, are
named after hip and “off-the-beaten-path” locations across the U.S.
and around the world in the spirit of adventure. This includes “The
Elliston Rancher” named after Nashville’s Elliston Place.
“Few places cherish the culture and artisanship of hats like
Nashville. We’ve known for quite some time that Two Roads and Gigi
Pip need to be there,” said Coy Whitter, President of Two Roads.
“We're excited to bring the quality and craftsmanship of our brands
to Nashville Yards, where locals and visitors alike will be able to
enjoy our unique in-person hat shopping experience.”
Gigi Pip and Two Roads join the thriving community at Nashville
Yards. Residential leasing is underway at The Everett, which offers
361 one- and two-bedroom residences marked by top-tier amenities
and stunning views. Nearby food and beverage options include the
forthcoming Culaccino, Ocean Prime, Earls, and Fogo de Chão
restaurants along with Crisp & Green, a health-conscious
fast-casual option, and The Urban Juicer, both already open in the
base of Amazon Tower 1.
Additionally, visitors to Nashville Yards will also be able to
enjoy the more than seven acres of open plazas, courtyards, and
green spaces planned at Nashville Yards, including the Ascension
Saint Thomas Landing. Nearby wellness offerings include Orange
Theory, which is located next to Crisp & Green in the base of
Amazon Tower 1, and Iconix Fitness, a high-end wellness and
recovery focused fitness club slated to open at Nashville Yards in
summer 2025.
Gigi Pip was represented by John Schisler of Ojas Partners, and
Southwest Value Partners was represented by Carrie Bobb of Foundry
Commercial.
For more information about Nashville Yards, visit
nashvilleyards.com. For more information about Gigi Pip and Two
Roads, visit gigipip.com/nashville and
tworoadshatco.com/nashville.
About Gigi Pip
Gigi Pip is a leading retailer of high-quality headwear,
offering a diverse range of hats and accessories designed to
empower individuals to express their unique style. With a
commitment to craftsmanship and creativity, Gigi Pip has earned a
loyal following of fashion-forward enthusiasts. Visit
www.gigipip.com to explore their latest collections and discover
the perfect hat for every occasion.
About Two Roads
Two Roads Hat Co. believes that nothing beats the overall
presence that wearing a bold hat gives you. The right one makes it
impossible to blend in. By focusing on top-quality craftsmanship,
bold designs and fair pricing, Two Roads has empowered tens of
thousands of people to take the stage in their own life. Visit
tworoadshatco.com to learn more, get inspired and shop the brand’s
latest designs.
About Southwest Value Partners and Nashville Yards
Based in Nashville and San Diego, Southwest Value Partners is a
privately held real estate investment company that invests in
institutional quality real estate located in growth markets
throughout the United States. Southwest Value Partners has a
disciplined and high energy approach to asset acquisition,
operating execution, value creation, and asset disposition. To
learn more about Southwest Value Partners, visit www.swvp.com.
Nashville Yards is a 19-acre project located in the heart of
downtown Nashville. When complete, the project will be a walkable,
urban community featuring high-end hospitality offerings, including
the 591-room luxury Grand Hyatt Nashville and the newly renovated
Union Station Nashville Yards; exceptional retail and restaurant
options; a world-class 4,500 capacity concert venue, The Pinnacle,
and entertainment offerings developed in partnership with AEG; and
Class-A+ office towers and a creative office building anchored by
Amazon Nashville and CAA, including a Class-A+ multi-tenant tower
that will serve as the future headquarters of Pinnacle Financial
Partners and Bass, Berry & Sims; residential living including
more than 650 residences across two towers, The Emory and The
Everett. The development will also offer 7+ acres of open plazas,
courtyards, and green spaces, including the Ascension St. Thomas
Landing. To learn more about Nashville Yards, visit
www.nashvilleyards.com or follow @NashvilleYards on X and
Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241008140830/en/
Ann Waller Curtis Annwaller.curtis@stonesrivergroup.com
Southwest Value Partners/Nashville Yards Alyssa Thompson
alyssa@galmediagroup.com Gigi Pip/Two Roads