Highwire Taps Katherine Zackel to Lead Crisis
2024年10月7日 - 8:30PM
Highwire, a high-impact communications and marketing partner for
global technology and healthcare companies, announced today that
Katherine Zackel has joined the company as Senior Vice President,
Security and Crisis Communications. In this role, she will be
integral in leading Highwire’s cybersecurity and crisis
communications practices - further cementing Highwire’s reputation
as the go-to agency for leading cybersecurity companies.
“Katherine’s arrival underscores our commitment to delivering
unmatched depth in cybersecurity expertise and breadth in our
crisis management capabilities and client offerings,” said
Highwire’s Executive Vice President and Head of the Cybersecurity
Practice Christine Elswick. “Her deep experience and strategic
insights will be vital as we build out our robust crisis
communications framework, empowering our clients to navigate
challenges with confidence and precision.”
Zackel joins Highwire after 12 years as an FBI spokesperson,
where she played a key role in safeguarding the agency’s reputation
through some of its most challenging crises. She was instrumental
in shaping strategic messaging and managing media responses during
critical incidents, including terrorist attacks, cybersecurity
breaches, and national security events.
“Highwire has become the preeminent PR and marketing agency for
disruptive cyber and technology brands,” said Zackel. “I am
thrilled to join an incredible group of leaders that are supporting
industry giants through creative storytelling, issues management,
reputation building, and incident response in a fully-integrated
communications agency.”
Megan Phelan, a member of Highwire’s cybersecurity practice for
12+ years and integral force to its growth, was also promoted to
Senior Vice President, Security. At a time when cyber threats are
reaching unprecedented heights and companies are being held to a
higher standard for their security posture, these investments
underscore Highwire’s commitment to best-in-class operational
standards.
To learn more about Highwire’s crisis communications service,
follow this link.
Highwire’s roster of clients spans standouts in high-growth
enterprise technology, cybersecurity, digital health, financial
services, and energy and sustainability companies.
About Highwire
Highwire is an inclusive strategic communications and digital
marketing partner designed for category leaders across the
technology and healthcare sectors. With roots in journalism and
Silicon Valley, Highwire sets the standard for high-impact
communications and marketing connecting reputation to revenue.
Highwire’s fully integrated programs leverage digital and social
media channels, media relations, and editorial and creative
services to drive businesses forward. Highwire's client portfolio
includes leaders in enterprise and B2B technology, AI,
cybersecurity, energy and financial services. In healthcare,
clients span MedTech, diagnostics, primary care, behavioral health,
remote care platforms and more. For more information, please visit
www.highwirepr.com or @highwirepr.
ContactBrittney Blanchardbrittney.blanchard
(at) highwirepr.com