SEATTLE, Sept. 30,
2024 /PRNewswire/ -- BeautyMatter, a leading
source of beauty industry insights with a global audience of over
500,000, is teaming up with Market Defense, experts in
helping beauty brands scale profitably on Amazon and other global
marketplaces, to present an essential webinar: "TikTok x
Amazon: Converting Trend Traffic Into Sales." Featuring
special guest Spate, a trend analysis company that uses
TikTok and online search data to uncover consumer behavior, this
webinar will show brands how to turn TikTok's viral moments into
meaningful sales on Amazon. Spate experts will provide in-depth
insights into the top TikTok trends, supporting the discovery of
powerful connections between consumer attention and sales
growth.
Learn how to turn TikTok's viral moments
into real sales on Amazon—unlocking a powerful opportunity for
beauty brands.
Why This Matters
In today's fast-paced digital world, TikTok has emerged as a
powerhouse platform, especially for beauty brands seeking to
capture attention quickly. But getting viral views is only the
first step—many brands struggle to turn that attention into
tangible sales. That's where Amazon, with its massive 37% share of
the U.S. e-commerce market, comes in. By combining the viral power
of TikTok with Amazon's unmatched ability to convert traffic into
sales, beauty brands can unlock an enormous growth opportunity.
This webinar will connect the dots between TikTok's trending
moments and how they can directly impact sales on Amazon. With
Spate offering insights into emerging TikTok trends and Market
Defense bringing deep expertise in Amazon strategy, attendees will
leave with practical guidance on how to leverage both platforms for
long-term success.
What You'll Learn
This one-hour session will provide clear, valuable insights,
including:
- How TikTok Trends Impact Amazon Sales: Learn how viral moments
can directly lead to revenue spikes on Amazon.
- Maximizing TikTok for Amazon Success: Simple methods to link
your TikTok content with your Amazon listings to boost visibility
and sales.
- Case Studies and Insights: Real-world examples of brands that
have successfully harnessed TikTok's influence for Amazon
growth.
This webinar is essential for beauty brands seeking to
capitalize on the combined power of TikTok and Amazon.
Featured Speakers
- Kelly Kovack, Founder &
CEO, BeautyMatter: Kelly, a recognized industry expert who has
built groundbreaking and award-winning beauty brands and products,
will facilitate the webinar. BeautyMatter is a leading source of
industry insights, with a global audience of over 500,000. Kelly's
extensive background and influence in beauty and wellness media
have shaped BeautyMatter into a vital resource for beauty
professionals worldwide.
- John Cafarelli, Co-Founder
and President, BeautyMatter: John brings a strategic,
entrepreneurial mindset to BeautyMatter, where he focuses on
creating content and experiences that give beauty professionals a
competitive edge. With expertise in market opportunities, strategic
planning, and operational excellence, John has been instrumental in
helping brands navigate the evolving beauty and wellness landscape.
He is also the founder and CEO of Ernest Supplies and previously
served as COO/CFO of Paper Magazine, where he was part of the team
that "Broke the Internet" in 2014.
- Dave Karlsven, SVP, Client Marketing & Data Science,
Market Defense: Dave brings over two decades of experience in
driving sales and marketing strategies for businesses ranging from
startups to Fortune 500 companies. At Market Defense, he focuses on
data-driven traffic and conversion strategies that have helped
brands achieve substantial growth on Amazon. Dave's innovative
off-Amazon marketing tactics have driven better organic rankings
and sales on Amazon, with several of his clients seeing revenue
grow from zero to over $40 million in
just three years.
- Vanessa Kuykendall, Chief
Engagement Officer, Market Defense: Vanessa is a beauty
industry veteran with 29 years of experience across sales,
training, and merchandising leadership. Her tenure at esteemed
companies like MAC Cosmetics, Estee
Lauder, and Tiffany & Co. has equipped her with deep
industry knowledge, which she now applies at Market Defense. As
co-founder and Chief Engagement Officer, Vanessa leads engagement
strategies that have driven Amazon success for numerous beauty
brands. Before Market Defense, she also spearheaded the Beauty.com
business for Walgreens, adding further depth to her expertise in
e-commerce and brand growth.
- Yarden Horwitz, Co-Founder,
Spate: Yarden is a pioneer in trend analysis through data and
AI. At Spate, she's helped over 150 beauty brands, including Estée
Lauder, L'Oréal, and P&G, make key decisions in marketing and
product development. Previously, she co-founded Google's
Trendspotting division, launching influential reports like The
Google Fashion Trends Report and The Google Skin Care Trends
Report. Her expertise in consumer behavior and data-driven insights
makes her a leading authority in using TikTok and search data for
business growth.
About Market Defense
Market Defense grows the world's best beauty brands on Amazon and
other marketplaces, globally. Specializing in marketplace
management and brand protection, we represent award-winning brands
such as Dr. Dennis Gross Skincare (recently acquired by Shiseido),
Skinfix, BeautyStat, Alpyn Beauty, and rapidly scaling indie brand
DIME Beauty. In 2023, like-for-like brands in our portfolio
achieved 68% YoY growth on Amazon, thriving in a very competitive
market.
For more information, visit marketdefense.com.
Register for the webinar here:
https://www.bigmarker.com/beautymatter/TikTok-x-Amazon-Converting-Trend-Traffic-Into-Sales
Media Contact:
Vanessa Kuykendall
Chief Engagement Officer
Market Defense
Vanessa@marketdefense.com
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SOURCE Market Defense LLC