Innovation Beverage Group Appoints Industry Leader Genevieve Jodhan, Former CEO of Angostura Holdings Limited, as Chief Sales Officer
2024年9月30日 - 9:00PM
JCN Newswire
Innovation Beverage Group Ltd, ("IBG" or the "Company")
(Nasdaq:IBG), an innovative developer, manufacturer, and marketer
of a growing beverage portfolio of 60 formulations across 13
alcoholic and non-alcoholic brands, announced today the appointment
of Genevieve Jodhan as Chief Sales Officer.
Genevieve is well known in the beverage industry as a senior
executive with proven experience in brand building. Genevieve
joined Angostura Holdings Limited, the brand owner of the global
iconic cocktail bitters brand, Angostura Bitters, in 2007. During
her 11+ years at Angostura, she moved through five executive
appointments, from Supply Chain Operations to Export Business
Development, International Sales, and Marketing and, in 2017, she
became the company's first female Chief Executive Officer. She
directed the commercial team that re-engineered the distribution
model for Europe, the Middle East, Africa, Asia and Australia and
the marketing of Angostura's international brands including
Angostura Aromatic Bitters. In addition to her role as CEO,
Genevieve continued to lead the brand building team and developed
strategic brand re-positioning tools that enabled international
growth in the beverage alcohol industry. Genevieve is a graduate of
the University of the West Indies with a BSc in Economics, and an
MSc in Logistics and Supply Chain Management from Cranfield School
of Management in the U.K. Genevieve completed the Advanced
Management Program at Harvard Business School, and since 2021, she
has been a guest lecturer on Supply Chain Resilience for the Supply
Chain Leadership development program at the University of Warwick,
U.K.
"With Genevieve on our team, IBG is ready to capture greater market
share and continue our momentum as a disruptive innovator in the
beverage market. Specific to bitters, as well as the broader
alcoholic beverage market, she brings a strong industry network and
a wealth of know-how as the former CEO of Angostura, reported to be
the world's most widely distributed beverage alcohol brand.
Genevieve coming on board with IBG is a testament to the strength
of our brand's portfolio," stated IBG's CEO, Dean Huge.
"IBG brings creativity and innovation to the market with its new
products, branding, and market positioning. I've been very
impressed with its portfolio of cocktail bitters under the
Australian Bitters and Bitter Tales brands and non-alcoholic drinks
under the Drummerboy brand. In a short time, Australian Bitters has
built brand awareness and favorability with bartenders who are
seeking to create spicier more flavorful cocktails. I'm pleased to
join this progressive team and look forward to leading the growth
of an expanding portfolio of new beverages," commented IBG's new
Chief Sales Officer, Genevieve Jodhan.
About Innovation Beverage Group
Innovation Beverage Group is a developer, manufacturer, marketer,
exporter, and retailer of a growing beverage portfolio of 60
formulations across 13 alcoholic and non-alcoholic brands for which
it owns exclusive manufacturing rights. Focused on premium and
super premium brands and market categories where it can disrupt age
old brands, IBG's brands include Australian Bitters, Bitter Tales,
Drummerboy Spirits, Twisted Shaker, and more. IBG's most successful
brand to date is Australian Bitters, which disrupted a 200-year-old
market leader, giving the Company a market dominating position in
several territories, including a partnership in Australia with
Coca-Cola Europacific Partners. Established in 2018, IBG's
headquarters, distillery, innovation, and manufacturing facility
are located in Sydney, Australia, with a U.S. sales office located
in New Jersey. For more information visit
www.innovationbev.com.
Forward Looking Statement
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"forward-looking information." This information and these
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forward-looking statements involve inherent risks and
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future experience. We caution any person reviewing this press
release not to place undue reliance on these forward-looking
statements as several important factors could cause the actual
outcomes to differ materially from the beliefs, plans, objectives,
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Investor Relations Contact:
TraDigital IR
John McNamara
917-658-2602
John@tradigitalir.com
SOURCE: Innovation Beverage Group
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