Leadership Additions Continue to Bolster
Healthcare Expertise for AOR Engagements
NEW
YORK, Sept. 17, 2024 /PRNewswire/ -- Imre has
made two key leadership appointments strengthening a historically
strong Client Experience (CX) practice. This comes as the brand
engagement agency continues its aim at increasing agency-of-record
assignments among healthcare and specialty pharmaceutical brands.
Melanie LaRosa and Tom Baldwin have both been appointed as Senior
Vice President of Client Experience.
"Melanie and Tom bring a wealth of experience, leadership and
brand stewardship that aligns with our vision for the future of
Client Experience at Imre. Melanie's expertise across healthcare
categories and her passion for transforming brand strategies will
elevate our work, and Tom's success in leading omnichannel
strategies and launching breakthrough campaigns positions us to
expand our footprint and deliver even more value to clients.
Together, they will drive innovation and help Imre thrive in the
evolving healthcare landscape," said Scott
Tucker, Chief Client Officer.
Melanie LaRosa brings more than
25 years of healthcare marketing experience in professional,
patient and consumer markets, with US and global brands. Her
thought partnership and ability to challenge perspectives have
previously unlocked full commercial potential across a variety of
heath, and wellness categories with an emphasis on rare disease,
rheumatology, women's health, and respiratory. Melanie's leadership
has transformed simple initiatives into impactful experiences and
developed inexperience into expertise. LaRosa's initial focus at
Imre will be applying that expertise to our respiratory and rare
disease portfolios of brands for large, mid-size, and biotech
clients.
"I'm energized to be joining Imre during this dynamic period of
growth, where change is embraced. It's a great opportunity to bring
my expertise in HCP and DTC healthcare advertising to help expand
our footprint in the healthcare space while also building new
skills in social and PR. My top priority is fostering thought
partnership to support our teams, brands, and the agency in
reaching their full potential," added LaRosa.
With nearly 15 years of experience across global and US
pharmaceutical brands targeting HCPs, DTC/P, and caregivers,
Tom Baldwin offers deep expertise in
the field. His expertise spans, oncology (hematologic, lung, and
prostate), hepatitis C, type 2 diabetes, cardiovascular disease,
chronic pain, medical devices, HIV, and osteoarthritis. He has led
omnichannel programs, digital strategies, and NPP initiatives,
focusing on launch planning, campaign evolution, and competitive
disruption. Baldwin's client-side experience, gained from time
embedded at client offices, will be instrumental as he leads key
initiatives and drives innovation within his team with an initial
focus on Imre's oncology portfolio of clients and brands.
"I'm excited to be part of Imre during such a pivotal time
for the agency, as we focus on shaping the future of the
pharmaceutical space. My varied experience brings a unique
perspective that will help drive how we deliver value and create
innovative solutions. My priority is to cultivate strong,
collaborative partnerships that empower both our clients and
internal teams to achieve their best outcomes together," said
Baldwin.
LaRosa and Baldwin join Imre's Client Service Leadership Team
joining a group of senior leaders responsible for driving
full-service brand engagement growth with existing and new
clients.
About Imre:
Imre is a brand engagement agency that reaches people at pivotal
moments through modern communications, new technologies and
cutting-edge creativity. Imre works with many of the world's
leading companies and high-growth brands. Driven by innovation and
rooted in earned and social media, the agency's integrated suite of
marketing communications services includes brand strategy,
creative, omnichannel marketing, modern earned and paid media and
data and analytics. Imre partners with a diversified and growing
portfolio of healthcare and consumer organizations. The agency
maintains offices in New York, Baltimore,
and Philadelphia in addition to a growing group of
employees who work from anywhere. Imre is an LGBTQ-founded
company.
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SOURCE imre