Treasure Data Named a Leader in Customer Data Platforms for B2C in Independent Analyst Evaluation
2024年9月17日 - 11:46PM
ビジネスワイヤ(英語)
Treasure Data receives highest possible scores
in seven criteria, including Vision, Data management and models,
Data governance and storage, Endpoint integrations for engagement,
and Consumer privacy
Treasure Data has been named a Leader in The Forrester Wave™:
Customer Data Platforms For B2C, Q3 2024. Treasure Data believes
this recognition validates its success helping global enterprises
deliver the right experiences that increase revenue, lower costs,
and reduce data privacy, compliance, and security risks.
Treasure Data is committed to delivering the CDP global
enterprises can trust to address their current and future needs.
Treasure Data is the CDP of choice for 80 Global 2000 companies,
assembling unified batch and real-time customer profiles for
marketing and customer-centric teams to activate personalized,
AI-powered experiences.
“At the heart of Treasure Data is a profound vision for the
future of the CDP, and I’m so proud to see us recognized after 13
years of pioneering and reinventing the CDP,” said Kaz Ohta, CEO
and co-founder of Treasure Data. “We believe we were not only
recognized for our forward-looking vision but also our core CDP
capabilities, including privacy and governance, integrations, and
data management. This echoes what we hear from our customers
consistently: Treasure Data's vision instills long-term confidence,
while our platform enables global enterprises to show the immediate
value that the right CDP can provide. It's truly the best of both
worlds!”
Forrester evaluated 12 providers and acknowledged Treasure Data
as a Leader. Treasure Data believes future-proofing enterprises
with AI, journey orchestration, and unified batch and real-time
customer profiles is vital, yet demonstrating the ROI from a CDP
immediately is equally crucial.
Strategy Category: Highest Possible Score in Vision
Criterion
Treasure Data received the highest score possible in the Vision
criterion. Treasure Data seeks to empower all teams who rely on
customer data – marketing, customer service, sales, data science,
IT, and beyond – to deeply understand their customers, grow revenue
from these relationships, and gain operational efficiencies that
lower costs.
Forrester’s report notes:
- “Treasure Data’s vision for the CDP centers on orchestrating
customer interactions across touchpoints with advanced decisioning
capabilities and real-time delivery.”
- “It embraces the potential to extend CDP use cases across the
customer lifecycle, including the contact center …”
- “Treasure Data is a strong choice for firms that prefer an
independent CDP solution with consistently solid features across
all phases of functionality and support for real-time
engagement.”
- “Treasure Data’s product roadmap features expansions in cloud
data warehouse access, genAI functionality to support marketing,
sales, and service use cases, and expanded journey orchestration
features.”
Current Offering Category
Treasure Data received the highest scores possible across six
Current Offering criteria:
- Data sources and types
- Data management and models
- Data governance and storage
- Endpoint integrations for insights
- Endpoint integrations for engagement
- Consumer privacy
The report notes:
- “Treasure Data strives to deliver a comprehensive CDP offering
for enterprises.”
- “Treasure Data distinguishes itself from the competition with
strong integrations across both insights and engagement endpoints
and above-par data ingestion and management capabilities that
support custom- and prebuilt data models.”
Get a complimentary copy of The Forrester Wave™
Download The Forrester Wave™: Customer Data Platforms For B2C,
Q3 2024, courtesy of Treasure Data.
Continued recognition and elevated brand and website
Today's announcement comes on the heels of Treasure Data’s
recognition as a Leader in the 2024 Gartner® Magic Quadrant™ for
Customer Data Platforms. Treasure Data also unveiled its elevated
brand and website to empower the world’s largest and most
innovative companies to deliver the right experiences. Visit
treasuredata.com to learn more.
CDP World 2024
Join hundreds of data and marketing leaders at CDP World 2024,
powered by Treasure Data, featuring sessions from leaders at
Universal Music Group, Michaels, Nestlé, and more. Register for
free.
About Treasure Data
Treasure Data empowers the world’s largest and most innovative
companies to deliver the right experiences that increase revenue,
lower costs, and reduce data privacy, compliance, and security
risks. Treasure Data provides the only enterprise customer data
platform (CDP) that combines batch and real-time data to
personalize journeys with Al.
Recognized as a CDP market leader, Treasure Data helps
organizations increase conversions and optimize spend across
channels. Our CDP gives customer-centric teams across Fortune 500
and Global 2000 companies – marketing, sales, service, and more –
the power to turn customer data into their greatest treasure. Visit
www.treasuredata.com to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20240917665327/en/
Press contact Staley White staley@pointprutah.com