CEO Christine
Staples' Leadership Has Enabled the Company to
Become a Leading Beauty Custom Formula Development and
Manufacturer
OMAHA,
Neb., Sept. 17, 2024 /PRNewswire/ -- Cohere
Beauty, a premier full-service partner bringing prestige beauty,
personal care and specialty brands to life through formula
incubation and manufacturing processes, celebrates its anniversary
this month with impressive success over the past year and expects
to enjoy significant growth in 2024.
In 2022, Christine Staples, CEO,
was brought to the company to lead the strategic merger of several
manufacturers into one cohesive unit that would provide beauty care
brands with seamless access to a full array of formula development
and manufacturing services across all liquid beauty categories.
Staples and her team created the Cohere Beauty corporate brand to
deliver innovation across haircare, skincare, bodycare and
fragrance, partnering with customers to bring their brand visions
to life through innovation and category expansion. With a portfolio
of over 10,000 product formulations and a wide-ranging innovation
pipeline, Cohere Beauty has harnessed its talent, exceptional
service, and commitment to purpose to become a premier partner to
beauty care brands, large and small.
"Reflecting on our journey as we mark this anniversary, I am
incredibly proud of our team's dedication to propel Cohere Beauty
to new heights. Our significant strides in service, speed, and
safety have set us apart, allowing us to deliver the
concierge-level service of a family-owned business with the broad
scale capabilities of larger companies," said Staples. "Our
accomplishments are a testament to the collaborative spirit and
pursuit of excellence that defines Cohere Beauty."
Building a Leadership Powerhouse
Over the past year,
Staples has cultivated a powerhouse leadership team, bringing
diverse perspectives and expertise to the company and the industry.
The additions of Tony Kirk, Chief
Operating Officer; Tony Engel, Chief
Financial Officer; Pat Moran, Chief
of Staff; Dr. William Andrews,
Senior Vice President of Research and Development (R&D); and
Tara Chacho, Senior Vice President
of Business Development, equate to a wealth of experience
cross-functionally, enabling Cohere Beauty to offer cutting-edge
solutions that turn brand partners' dreams into reality.
Introducing the Innovation Collaborative
Cohere Beauty
also launched the Innovation Collaborative this year, an initiative
designed to drive excellence in innovation and ensure customers are
always at the forefront of cutting-edge technology and insights.
The Cohere Beauty Innovation Collaborative brings a unique
full-service approach to innovation, beginning with a deep
understanding of a brand's DNA. By continuously monitoring trends,
ingredients, and technological advancements, Cohere Beauty creates
new, ownable innovations that elevate each brand's identity and
market presence.
Launching a Bold Advertising Campaign
The company
recently launched its inaugural advertising campaign with creative
consultancy Simon/Myers. The campaign, designed to expand the
company's brand portfolio, has had a continual impact since its
rollout in April 2024, generating
significant awareness through advertising, social media and
traditional media attention, trade show booth communication, and
web application, providing clarity around the company's vision,
capabilities and passion for beauty to brand partners.
Driving Beauty Innovation
Cohere Beauty identified its
unique competitive point of difference, defined as "The Cohere
Formula," which comprises institutional knowledge and unique
expertise to help its customers meet the highest regulatory,
quality and market standards. Cohere Beauty's R&D team now
includes fifteen degreed quality control chemists and engineers and
sixteen R&D formulation scientists with industry-leading
expertise in trend watching, product research, complex product
formulation, technology transfer, formula cost reduction, and
replicating established formulas.
Cohere Beauty released its first-ever collection, the Alpha
Collection, at Makeup in LA and its Beauty Product Showcase 2.0,
including several innovative shimmer-based products, at Cosmoprof
in Las Vegas, showcasing the
company's depth and breadth of capabilities and its ability to
continually identify unmet consumer needs.
Making a Beautiful Difference
On top of the company's
success, CEO Staples is dedicated to giving back. In 2024, Cohere
Beauty partnered with GLAM4GOOD, a leading nonprofit organization
that addresses self-care insecurity for women in America. In
support of its mission, Cohere Beauty donated 30,000 bottles
of bespoke beauty care products to help those in need. Partnering
with GLAM4GOOD's visionary Founder and CEO, Mary Alice Stephenson, has been the first step
in Staples's plan to unite Cohere Beauty's manufacturing expertise
with a commitment to service to create a world where women are
represented and provided with the resources they need. Both Staples
and Stephenson look forward to building the partnership through
upcoming events.
"As we look to the future, we are dedicated to setting new
standards in the beauty industry. This includes significant
investments in our teams to enhance R&D and innovation,
unlocking new possibilities for our brand customers," said Staples.
"Strengthening our partnership with GLAM4GOOD is also a vital part
of this vision, enabling us to unite our expertise with their
mission to create beauty solutions that make a meaningful
difference in the community."
About Cohere Beauty
Cohere Beauty is the brand behind
the brand, a premier manufacturing partner and formula incubator
for beauty, personal care, hair care, and specialty brands. Helping
customers build brands from concept to commercialization, Cohere
Beauty provides seamless access to product formulation,
manufacturing, regulatory, quality, and packaging expertise to
deliver products to market quickly and efficiently. With four
manufacturing locations, Cohere Beauty has the unique ability to
produce and fill all liquid products and its capability to fill
powder and hot pours distinguishes the company from other
manufacturers. Cohere Beauty manufactures products for some of the
world's most well-known and fastest-growing brands. Customers
include Fortune 500 companies, department stores, health specialty
stores, hotels, spas, and more. To learn more, please visit
https://coherebeauty.com/.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/cohere-beauty-marks-anniversary-with-remarkable-post-restructure-growth-302249276.html
SOURCE Cohere Beauty