KUBRA Report Uncovers Shifts in Customer Payment Methods and Preferences for 2024
2024年8月20日 - 8:30PM
ビジネスワイヤ(英語)
KUBRA’s Emerging Payment Trends Research finds rising customer
demand for digital wallets, real-time payments, and BNPL.
KUBRA, a leading provider of customer experience management
solutions for some of the largest utility, insurance, and
government entities, recently released a research report focused on
the changing face of payments. This new report offers utilities
valuable insights into evolving customer expectations regarding
payment experiences.
Key Findings:
- Credit and Debit Cards Dominate: Credit and debit cards
remain the top payment methods for most customers.
- Rise of Digital Wallets: PayPal, Apple Pay, Venmo, and
Google Pay are rapidly gaining popularity.
- Mixed Satisfaction Levels: Only about half of the
respondents are very satisfied with the ease, speed, and variety of
current payment methods.
- Openness to New Methods: Many customers express
eagerness to adopt new payment technologies, especially those
offering real-time processing.
"At KUBRA, we continually strive to understand and anticipate
the needs of our clients and their customers. Our 2024 research
highlights a landscape where traditional payment methods hold
strong. Still, there's a significant shift toward digital wallets
and real-time payments," said Shaun Jackson, Senior Vice President
of Marketing at KUBRA. "These insights allow us to guide our
clients in enhancing their payment solutions, ensuring they meet
and exceed customer expectations."
Detailed Findings:
- Traditional Methods Still Rule, But Digital Wallets Are
Rising: While 75% of respondents prefer credit cards and 71%
prefer debit cards, digital wallets are becoming increasingly
popular. Among digital wallets, PayPal leads, with 43% usage,
followed by Apple Pay (27%), Venmo (24%), and Google Pay
(17%).
- Customer Satisfaction and the Push for Real-Time
Payments: Just over half of the respondents report being very
satisfied with current payment channels, indicating a need for
improvements in speed, security, and ease of use. Notably, 70% of
customers now expect same-day or instant payment processing.
- Emerging Technologies on the Radar: Buy Now, Pay Later
(BNPL) options are gaining traction, with 43% of respondents using
BNPL for purchases. Meanwhile, cryptocurrencies are generating
interest, but concerns over reliability and security hinder
widespread adoption.
KUBRA’s research sheds light on the necessity for innovation and
efficiency in payment solutions to keep up with changing customer
demands. The report provides actionable recommendations, helping
billers enhance their payment options, improve security, streamline
processes, and stay updated on emerging technologies.
Download the full KUBRA Emerging Payment Trends Research 2024
report on our website to fully understand these trends and
practical tactics.
Survey Criteria
This nationwide survey captured the responses of 1,017 adults 18
years or older who identified themselves as responsible for paying
their bills and mortgage payments.
About KUBRA
KUBRA provides customer experience management solutions to some
of the largest utility and government entities across North
America. Our portfolio includes billing and payments, mapping,
mobile apps, proactive communications, and artificial intelligence
solutions for customers. With more than 2 billion customer
interactions annually, KUBRA services reach over 40% of households
in the U.S. and Canada. KUBRA is an operating subsidiary of the
Hearst Corporation. Visit https://www.kubra.com for more
information.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240820976090/en/
Media: Alison Copeland Email: alison.copeland@kubra.com
Phone: 480.584.3041