The Brand Brings Tokyo to SoHo with the
Opening of Its First US Flagship and E-Commerce Site
NEW
YORK, Aug. 19, 2024 /PRNewswire/ -- GU, a
UNIQLO sister brand and part of the Fast Retailing Group, unveils
additional details of its US flagship opening in SoHo, NY and
announces the launch of its US e-commerce site on September 19, 2024. Located at 578 Broadway,
GU NY SOHO will offer women's and
men's clothing across two floors, as well as a selection of
on-trend products, including shoes, bags, and accessories.
With a sales floor area of about 10,225 ft2,
GU NY SOHO will be a showcase for
the GU NEW U concept that gives customers the freedom to constantly
reinvent themselves through style by conveying the latest fashion
trends. The flagship will also highlight GU's unique brand
philosophy - MINI edit MAX. MINI edit MAX brings MAX style and
quality with MINI prices and curated collections - to create
infinite style possibilities.
Alongside the flagship opening, GU will launch its US e-commerce
website and App allowing customers outside of New York to shop coveted collections and
special collaborations for the first time. GU will offer hero,
best-selling products such as Barrel Leg Bottoms - defined by
a barrel-like curve and three-dimensional roundness from the hips
to the hem that creates a strongly tapered silhouette. Introduced
in Spring 2024, the Barrel Leg Jeans have quickly become a GU
staple across most markets where GU operates. Additional product
highlights include the Mini Skort and Super Wide Cargo Pants, as
well as new releases and US-exclusive colorways.
As part of the store opening, GU will also reveal a new Men's
collaboration with notable fashion brand UNDERCOVER. This
collaboration offers a lineup that can be enjoyed by all genders,
including pieces featuring detachable sleeves to create multiple
silhouettes with one garment that can be worn casually.
To celebrate the opening of GU NY
SOHO, the brand will unveil an interactive launch event that
mashes up fashion, fun, and culture. The opening weekend activities
will transform the GU flagship into a destination full of great
clothes and giveaways, including a lucky draw to win the best of
Tokyo experiences in NY. At
the opening, the first 300 customers will receive a collaborative
tote bag designed by Shantell Martin
as a gift with a minimum purchase amount. The limited edition tote
bag is filled with GU favorites and chance to win experiences like
GU shopping trips valued up to $250,
and exclusive experiences of Tokyo
culture in NY. Additional giveaways include exclusive
Japanese treats that will only be available opening weekend. The
latest information on the activities will be updated at the events
page and on the official GU Instagram account.
Starting August 19th, customers
will be able to RSVP for the launch event via Partiful to get
updates about the weekend activities, which will run from
September 19 through 22.
Customers can sign up for the launch event at
https://s.gu-japan.com/gu_partiful_rsvp.
GU NY SOHO opens September 19th, 2024, at 578 Broadway, from
9am to 8pm. From September 20th to 22nd the store will operate
from 10am to 8pm as Special Opening
Weekend Hours and the store's normal operating hours will be
11am to 8pm Monday through
Sunday.
For more information please visit
https://s.gu-japan.com/about_gu.
ABOUT GU
GU (pronounced as the letters "G" and "U")
was established in 2006 as a sister brand of UNIQLO and currently
operates approximately 470 stores in Asia, mainly in Japan and has e-commerce sites in Taiwan, Hong
Kong and Japan. Derived
from the Japanese word for "Freedom", GU offers a dynamic range of
contemporary apparel designed to meet the evolving tastes of modern
consumer's. With a focus on affordability and trend-driven styles,
GU aims to provide high-quality fashion that is accessible to a
broad audience. The brand's collections are characterized by their
versatility and cater to various occasions and personal styles. GU
leverages Fast Retailing's extensive supply chain to ensure rapid
turnaround times from design to retail. This approach allows GU to
stay ahead of fashion trends and to consistently deliver fresh,
relevant products to the market.
STORE OVERVIEW
Store name
:
|
GU NY SOHO
|
Location
:
|
578 Broadway, New York,
NY, 10012
|
Opening
hours
:
|
11am to 8pm *Special
Opening Weekend Hours - Sept 19 (Thurs) : 9am to 8pm/ Sept 20
(Fri)- 22 (Sun) : 10am to 8pm
|
Sales floor area
:
|
Approx. 10,225
ft2
|
Products
carried :
|
Women's,
Men's
|
No. of floors
:
|
Two floors (Ground
floor, Cellar)
|
Online store
:
|
To be launched in the
morning on Sept 19 (Thurs)
|
For media queries, please contact:
FACTORY PR
gu@factorypr.com
Tel. (212) 941-9394
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SOURCE GU