Superior Essex Announces Essex Solutions, Relaunching Magnet Wire Brand
2024年8月20日 - 12:06AM
Superior Essex, a global leader in the magnet wire and
communication cables industry, is excited to announce the next
phase in the rebranding of its magnet wire business. As part of its
recent buyout of Essex Furukawa Magnet Wire, the company will be
changing its brand name to Essex Solutions.
Under the new name, Essex Solutions will encompass all current
Essex Furukawa Magnet Wire locations worldwide. Additionally, Essex
Energy in Italy will now be included, further reinforcing the
company’s global reach and capabilities. This integration will
enable Essex Solutions to leverage the expertise and resources of
all its locations, ensuring enhanced customer service and
support.
To further strengthen operations, the related businesses Lacroix
+ Kress, IVA Insulations, and Hi-Wire will join the Essex Solutions
organization, while continuing to operate under their existing
brand identity. This consolidation will enable better coordination
and collaboration among the brands, resulting in improved
efficiency and effectiveness.
“The choosing of Essex Solutions represents the comprehensive
nature in which our business operates,” said Daniel Choi, President
and CEO of Superior Essex. “By aligning our brands under one
grouping, we can offer a complete suite of solutions for our
customers and take further advantage of our vertical integration
and global reach. We are seeing many markets experiencing rapid
transformations, and our ability to proactively shape the xEV
automotive industry, as well as power, electrification, and
renewable energy, allows us to pave the way for future technologies
as a global leader.”
During the transition period, customers and stakeholders may see
materials bearing either the existing Essex Furukawa or the new
Essex Solutions name with all changes expected to be completed by
April 30, 2025.
To accompany the brand name change, Essex Solutions will also be
unveiling a new logo in the near future. This refreshed visual
identity will reflect the company’s evolution and its commitment to
innovation and excellence.
The transformation of our global magnet wire and related
businesses into Essex Solutions marks an exciting chapter for
Superior Essex. With its expanded global presence, streamlined
operations, and comprehensive suite of solutions, Essex Solutions
is well-positioned to meet the evolving needs of its customers and
drive future technologies forward.
About Superior Essex IncSuperior Essex is the parent
brand of Essex Solutions, Superior Essex Communications, IVA,
Lacroix + Kress, Hi-Wire, and Essex Brownell. It has over 3,000
employees in 11 countries, on three continents. Superior Essex is
the leading, global provider of magnet wire and is on the forefront
of communications fiber application as well as Power over Ethernet
(PoE) technology. It is instrumental in creating disruptive
technological advancements in the electrification of the
automotive, energy, and industrial sectors. Superior Essex is
committed to pioneering smart building technology while also
setting the pace on sustainability. Superior Essex is Everywhere
You Live and Work®. Additional information is available
at superioressex.com.
Scarlett Scudder
Superior Essex
corporatemarketing@spsx.com