- Research discovers that 90% of gamers struggle with snacking
whilst playing.
- 75% of gamers dream to dip their snacks in their favorite
sauces without having to pause their game.
- Heinz answered this call by introducing the 'Hum Hum' – a
device designed to keep gamers in the zone and their snacks sauced
up.
RIYADH,
Saudi Arabia, Aug. 19,
2024 /PRNewswire/ -- Heinz, makers of the
world's favorite ketchup, have released a revolutionary solution
tackling gamers' irrational love for Heinz. Research showed
that 90% of gamers struggle with snacking whiles playing, in
comes Heinz, launching the robotic snack dipper 'Hum Hum' at the
world's biggest gaming festival in Saudi, feeding into gamers'
irrational love for dipping their snacks in sauces. The
game-changing device taps directly into that passion, built on the
insight that 75% of gamers wish they could eat while playing
- a near-impossible feat when their hands are busy looting,
conquering, and surviving challenges.
The Hum Hum was designed using a state-of-the-art mechanical
hand that dips and feeds gamers while they play, satisfying their
irrational love for Heinz. It is triggered by pedals to ensure
gamers neither never stay off their controls nor their snacks, with
future versions holding promise to recognize voice commands and
even face recognition.
Commenting on the launch, Passant El Ghannam, Head of
Marketing at Kraft Heinz MEA, said: "We know that 75% of Heinz
lovers wish they can dip sauces while gaming. Hum Hum is our
irrational act of love to our gamer consumers' irrational love for
Heinz. It is our gift to the gaming community because every gaming
session deserves to be saucy, and of course, uninterrupted."
Visitors to the Esports World Cup can experience the future of
snacking at the Heinz booth, where Hum Hum will be on full display.
Gamers and fans can witness how this ingenious device works,
proving once again that when it comes to snacking, "It Has To Be
Heinz."
For media inquiries, please
contact:
Heinzprteam@currentglobal.com
Photo:
https://mma.prnewswire.com/media/2484541/Heinz_Hum_Hum.jpg
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SOURCE Heinz