SugarCRM Named ‘Best Overall CRM Company’ in MarTech Breakthrough Awards Program for the Fourth Year Running
2024年8月15日 - 11:10PM
ビジネスワイヤ(英語)
Sugar’s AI-Driven Platform is Honored for
Helping Businesses Cultivate Profitable Customer Relationships by
Delivering Highly Relevant and Personalized Customer
Experiences
SugarCRM, provider of the award-winning intelligence-driven
sales automation platform, has been named the “Best Overall CRM
Company” winner in the 7th annual MarTech Breakthrough Awards
program. The awards recognize the top companies, technologies and
products in the global advertising, sales, and marketing technology
industry around the world today.
“Being recognized as the ‘Best Overall CRM Company’ for the
fourth year in a row is a tremendous honor for Sugar,” said Clare
Dorrian, Chief Marketing Officer, SugarCRM. “At a time when CRM is
more crucial than ever for fostering customers for life and fueling
business growth, Sugar is proud to be recognized for our technology
innovation that enhances sales productivity, maximizes marketing
impact, and streamlines customer service.”
Sugar Sell, sales-i, Market, and Serve are integral components
of Sugar’s comprehensive CRM solution – a platform powered by
advanced artificial intelligence (AI) and user-friendly interfaces.
Together, these solutions break down the silos that often exist
within a business, ensuring a cohesive and efficient approach to
customer relationship management and customer success.
Sugar’s investments in AI, machine learning, and generative AI
reflect the company’s commitment to unlocking the full potential of
business intelligence to revolutionize sales, marketing, and
customer service.
In use by organizations in sectors ranging from manufacturers to
universities, to banks and global technology companies, Sugar’s
pre-configured, intelligent CRM platform puts the power of AI in
the hands of every business, no matter the size, business maturity,
or technical sophistication – pioneering AI for all.
Revenue intelligence capabilities have been added to the
platform to enhance customer sales profitability and drive
intelligent account management via Sugar’s recent acquisition of
sales-i. End-users are also benefiting from Sugar’s dedication to
supporting deeper enterprise resource planning (ERP) and CRM data
integration through a single platform that gives teams the ability
to do “whitespace analysis” and discover hidden up-sell,
cross-sell, link-sell and switch-sell products and services more
effectively.
Click here to learn more about Sugar’s AI-driven solutions for
CRM.
About SugarCRM
SugarCRM offers software solutions that help marketing, sales,
and service teams reach peak efficiency through better automation,
data, and intelligence so they can achieve a real-time, reliable
view of each customer. Sugar’s platform provides leading technology
in the sales automation, marketing automation, and customer service
fields with one goal in mind: to make the hard things easier.
Thousands of companies in over 120 countries rely on Sugar by
letting the platform do the work. Headquartered in the San
Francisco Bay Area, Sugar is backed by Accel-KKR.
For more information about SugarCRM, visit:
www.sugarcrm.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240815637446/en/
Media Contacts: Erin Lutz Lutz Public Relations and
Marketing (for SugarCRM) erin@lutzpr.com 949.293.1055 Sarita
Kincaid Vice President, Corporate Communications, SugarCRM
sarita.kincaid@sugarcrm.com 408.913.2090