Tickets On Sale Now for California's Richest Day of Racing at the
Iconic Santa Anita Park, Presented in Partnership
with The h.wood Group
Hospitality Experiences Provided by
Delilah, Funke by Chef Evan Funke
and Wally's
Championship Trophy Designed by Chrome
Hearts
ARCADIA,
Calif., Aug. 8, 2024 /PRNewswire/
-- 1/ST, the innovative brand behind North America's most prestigious Thoroughbred
horse racing, entertainment and wagering events, in partnership
with The h.wood Group, announces tickets are on sale for the
inaugural California Crown taking place at Santa Anita
Park, Saturday, September
28. California's
richest day of racing to feature VIP area trackside performances by
Gryffin, Lil Yachty, Shaboozey,
Frank Walker, Zack Bia and more.
1/ST joins forces with Los Angeles-based hospitality and lifestyle
marketing company The h.wood Group.
The California Crown marks the second race in 1/ST's Grand 3
$25 million racing and incentive
series connecting Preakness 149, The California Crown
and the 2025 Pegasus World Cup. The California Crown race
day will offer $3,000,000 in elevated
purses, including the $1,000,000
California Crown (GI) that will replace the Awesome Again Stakes
for 3-year-olds & up run on 1 1/8 mile. The day will also
feature the $750,000 California Crown
John Henry Turf (GII) along with the $750,000 California Crown Eddie D. Turf Sprint
(GII), taking place on Santa Anita Park's famed downhill turf
course featuring the only right-hand turn in American racing.
1/ST joins forces with Los
Angeles-based hospitality and lifestyle marketing company
The h.wood Group, known globally for its portfolio of luxury venues
and work as one of the most reputable event producers in the world,
to return Santa Anita Park to the era of old Hollywood glamor with luxury hospitality
experiences curated by Delilah, Funke by Chef
Evan Funke and
Wally's.
Chrome Hearts, Los
Angeles luxury goods company renowned for its sophisticated
life-inspired designs, has partnered with 1/ST as the Official
Trophy Purveyor to create the California Crown championship
trophy.
"The California Crown is the premier event Santa Anita Park
has been waiting for!" said Belinda Stronach, Chairman and CEO,
1/ST. "Working with partners like The h.wood Group and
Chrome Hearts, 1/ST has set the stage for a new California tradition for entertainment,
lifestyle and hospitality to complement the best-in-class
Thoroughbred racing and wagering synonymous with 1/ST and this
iconic venue."
The h.wood Group will create VIP spaces that deliver the
elegance of one of their most beloved hotspots, Delilah. The
Delilah Trackside Terrace Box
Seats will feature a curated menu and an all-day
sponsored open bar with dedicated access to wagering and views of
the finish line and first turn. Tickets are available for
$1,500 and can be purchased at
www.californiacrown.com.
For the ultimate experience located trackside at the finish
line, the Delilah VIP Dining and Bottle Service Tables will
feature Delilah's signature gourmet food and beverage offerings
with direct stage views of the live performances. Tables begin at
$15,000. Please contact
premiumseating@californiacrown.com for more information.
"We are thrilled to partner with 1/ST for The California
Crown, signaling a new era of premier race-day experiences through
our luxury hospitality lens," said John Terzian and Brian Toll, Co-Founders of
The h.wood Group. "We've wanted to bring something like
this to the market for a long time now, and it's an honor to infuse
our signature approach to service into this moment alongside
Belinda Stronach and the team at
1/ST - as well as a prestigious array of heritage Los Angeles
brands much like us. We are excited to deliver a reimagined
trackside experience at the intersection of sports, entertainment
and the arts to the West Coast market."
1/ST has tapped acclaimed Chef Evan
Funke to curate two unique and connected guest spaces.
Funke Premium Box Seats will offer an all-inclusive upgraded
race day experience with panoramic track views and the opportunity
to see Chef Funke in action in an outdoor kitchen activation. As an
exclusive bonus for Funke ticket holders, the VIP Mezzanine
Experience Curated by Funke is an elevated lounge and
concessions area that will feature unique partner activations,
Funke-inspired culinary pop-ups and complimentary select beer, wine
and spirits. Tickets for Funke Premium Box Seats are available for
$1,200 and can be purchased at
www.californiacrown.com.
Combining race-day excitement with fine wines and gourmet
culinary offerings, beloved Beverly
Hills establishment Wally's introduces Wally's
Experience at The California Crown, located balcony level at
Santa Anita Park. Access to the open-air dining space includes an
all-day menu featuring signature Wally's California-French inspired dishes with
complimentary select beer, wine and spirits. Known for their
coveted collection of revered wines from around the world, Wally's
Experience invites participating guests to enter "The Vault" with
the option to pre-order rare wines from their coveted collection to
enjoy on race day. Wally's Experience offers wagering and access to
the full park grounds. Tickets for Wally's Experience range from
$750 - $1,000 per person for tables of 4, 6 or 8 guests
(not inclusive of rare wine pre-orders) and are available at
www.californiacrown.com.
All-inclusive Luxury Suites accommodating up to 40
guests are available by visiting www.californiacrown.com.
Dedicated to ticket holders of the premium hospitality areas,
Delilah, Funke, Wally's and Luxury Suites, The California Crown
Premium Compound is an exclusive VIP pop-up activation where
guests will be able to mingle and experience complimentary food and
beverage courtesy of the event's culinary partners. Access to The
California Crown Premium Compound is included with the purchase of
a premium hospitality ticket.
Individual tickets for The California Crown are available for
$25 for the General Admission Park
Pass with access to the trackside apron, Exacta Eats food and
concessions, the paddock gardens, wagering and multiple partner
activations. Tickets can be purchased at
www.californiacrown.com.
Fusing fashion with race day excitement, The California Crown
will introduce a 'Photo Finish' best-dressed competition open to
all guests offering $25,000 in prizes
and encouraging attendees to showcase their unique race day chic
style.
1/ST's Grand 3 $25 million racing
and incentive series includes a $5
million bonus, in addition to the respective purses, to the
winning owner(s) of the horse who wins the 149th Preakness Stakes
(GI), The California Crown (GI) and the Pegasus World Cup
Invitational (GI). For turf stars, 1/ST will award a $2.5 million bonus to the connections who win the
Dinner Party Stakes (GIII), The California Crown John Henry Turn
(GII) and the Pegasus World Cup Turf Invitational (GII). While
contenders are not yet confirmed, both owner bonuses are still in
play for The California Crown race day.
Earlier this year, 1/ST introduced the 1/ST GRAND 3 $5,000,000 Pick' Em Challenge to successfully
pick the first four finishers in order, for the 149th Preakness
Stakes, The California Crown and the 2025 Pegasus World Cup
Invitational. There are currently five entries that are still in
the running for the $5,000,000 grand
prize after successfully selecting the superfecta in the Preakness
Stakes. The Pick' Em Challenge re-opens for submission on
September 26 in advance of The
California Crown with the $100,000
consolation prize still on the line. The Pick' Em challenge is free
to enter at www.1st.com/contest.
1/ST BET, the official betting app of The California Crown, will provide
an exclusive wagering offering to all attendees. Through advanced
AI technology, the 1/ST BET app is designed to make
betting more
accessible, easy to understand, and fun for first-time wagerers and
advanced handicappers alike.
First post for The California Crown on Saturday, September 28 is 12:30 p.m. PST. NBC Sports will produce a
two-hour telecast beginning at 3:00 p.m.
PST/6:00 p.m. EST airing on
CNBC and Peacock.
To stay connected on The California Crown, visit
@californiacrownofficial on Instagram, TikTok and
@Calicrownofficial on X.
To download the 1/ST BET app or for more information on the
$5 Million Coast-to-Coast Pick' Em
Sweepstakes Challenge, visit www.1stbet.com.
Press and Media Contact:
SEQUEL,
californiacrown@sequel-inc.com
About The Stronach Group and 1/ST
The Stronach Group
is a world-class technology, entertainment and real estate
development company with Thoroughbred racing and pari-mutuel
wagering at the core. The Stronach Group's 1/ST business
(pronounced "First") is North
America's preeminent Thoroughbred racing and pari-mutuel
wagering company and includes the 1/ST RACING & GAMING, 1/ST
CONTENT, 1/ST TECHNOLOGY and 1/ST EXPERIENCE businesses, while
advocating for and driving the 1/ST HORSE CARE mission. 1/ST
represents The Stronach Group's continued movement toward
redefining Thoroughbred racing and the ecosystem that drives it.
1/ST RACING & GAMING drives the best-in-class racing operations
and gaming offerings at the company's premier racetracks and
training centers including: Santa Anita Park and San Luis Rey Downs
(California); Gulfstream Park –
home of the Pegasus World Cup and Palm Meadows Thoroughbred
Training Center (Florida); the
Maryland Jockey Club at Laurel Park, The Preakness Stakes,
Rosecroft Raceway and Bowie Training Center (Maryland). 1/ST CONTENT is the operating group
for 1/ST's media and content companies including: Monarch Content
Management, Elite, TSG Global Wagering Solutions (GWS) and XBTV.
1/ST TECHNOLOGY is racing's largest racing and gaming technology
company offering world-class products via its AmTote, Xpressbet,
1/ST BET, XB SELECT, XB NET, PariMAX and Betmix brands. 1/ST
EXPERIENCE blends the worlds of sports, entertainment and
hospitality through innovative content development, elevated
national and local venue management and hospitality, strategic
partnerships, sponsorships, and procurement development. As the
advocate for critical industry reforms and by making meaningful
investments into aftercare programs for retired horses and jockeys,
1/ST HORSE CARE represents The Stronach Group's commitment to
achieving the highest level of horse and rider care and safety
standards in Thoroughbred racing on and off the track. The Stronach
Group's TSG Properties is responsible for the development of the
company's live, play and work communities surrounding its racing
venues including: The Village at Gulfstream Park (Florida) and Paddock Pointe (Maryland). For more information, visit
www.1st.com or follow @1ST_racing on Twitter or @1stracing on
Instagram and Facebook.
About The h.wood Group
The h.wood Group is a
Los Angeles-based, hospitality and
lifestyle marketing company with an iconic portfolio of luxury
nightlife and restaurant venues. The vision of longtime friends
John Terzian and Brian Toll, The h.wood Group was founded in 2008
as a way for the consummate hosts and entrepreneurs to bring their
high-end, thoughtful concepts and passion for service to life. From
Delilah and The Nice Guy, to Bootsy
Bellows and Harriet's, The h.wood Group is responsible for
some of the most iconic brands in the world. With eleven venues in
Los Angeles, three across the
country and six new ones on the horizon, The h.wood Group is
rapidly expanding thanks to its multi-concept portfolio uniquely
positioned to cater to different markets. This growth is guided by
the brand's core values - distinct design, exceptional service and
palpable atmosphere - which combine to create extraordinary moments
for every guest. The h.wood Group experience is known well beyond
the walls of their brick-and-mortar locations, through its work as
one of the most reputable event producers in the world. With
passions for art, fashion, sports and entertainment, The h.wood
Group's signature approach to service and storytelling unites
brands, consumers and talent at some of the world's most iconic
cultural events including Coachella, F1, Cannes, Art
Basel and more. The h.wood Group offers corporate branding,
catering, event production and marketing services at both private
events and international pop-ups, reflecting and shaping popular
culture on both local and global scales.
For more information, visit https://hwoodgroup.com/
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