Needed is Bridging the Perinatal Nutrition Gap
with Expert-Led, Social Media-Based Education for Brand Partners
and Health-Curious Women
LOS
ANGELES, Aug. 8, 2024 /PRNewswire/ -- Today,
Needed, the radically better perinatal nutrition company, unveils
Needed Academy, a first-of-its kind perinatal health program.
Needed Academy is an Instagram-native learning center for the
brand's health practitioners, advocates, and influencer partners.
The program addresses the critical need for accurate, expert-backed
information for fertility, pregnancy, and postpartum.
Faced with the proliferation of outdated and inaccurate health
information on social media, Needed is taking a bold step:
mandating all prospective partners complete and pass this
curriculum. This initiative builds on Needed's reputation as a
trusted source of perinatal nutrition expertise.
With the average prenatal appointment in the U.S. lasting only
12 minutes—often neglecting nutrition entirely—many women are left
in the dark during a pivotal time for maternal and fetal health.
This lack of nutrition education has led to a crisis in which
women's optimal nutritional needs are not widely addressed.
Alarmingly, 95% of women are nutritionally depleted before, during,
and after pregnancy.
"Most women in the U.S. see an OB for their pregnancy, yet OBs
receive very little nutritional training," says Dr. Phabillia
Afflack, MD, OB-GYN. "The system just isn't set up for nutrition to
be a focus of pregnancy care. Needed Academy provides critical
information that every practitioner and woman on the motherhood
journey deserves to know."
Needed Academy aims to bridge this nutritional knowledge gap,
democratizing access to vital information through a free, easily
accessible program—and equipping health advocates to share the
latest, evidence-based information.
"Nutrition is the foundation of any healthy pregnancy journey,
but is mostly ignored in our current standard of care," says
Julie Sawaya, co-founder and CEO of
Needed. "Women are left to do their own research in a
category that's crowded with misinformation, and we know social
media is one of the places many turn to for answers. Needed Academy
strengthens our commitment to expert-backed information and is the
embodiment of the radically higher standard for education and
responsible sharing that we hold ourselves and our partners
to."
Needed Academy curriculum draws from over 630 research
studies that show nutrition guidelines are set well below optimal
levels and was developed in partnership with Needed Changemakers, a
subset of the company's extensive network of over 4,000 health
professionals—including nutritionists, dietitians, naturopathic
doctors, midwives, and OB-GYNs.
Each Needed Academy session features leading women's health
experts who guide learners through:
- The physical demands of fertility, pregnancy, and postpartum
and what women's bodies need nutritionally to thrive.
- Why women need radically more nutritional support than the
status quo delivers.
- The science and clinical experience behind Needed products–and
how to share about them responsibly.
Discover Needed Academy @neededacademy on Instagram.
About Needed
The prenatal vitamin industry is failing women, leaving 95%
depleted when nutrition for body and mind is needed most. There is
overwhelming evidence that higher standards of nutrition improve
fertility, birth outcomes, and the trajectory of lives. Despite
this, most prenatal vitamins are peddling bare minimum nutrition.
Women deserve radically better.
That's why Needed goes way beyond bare minimums to deliver more
nutritious and clean supplements that can fully meet the needs of a
woman's mind, body, and baby. Their Radically Better Nutritional
System™ is third party tested and rigorously developed with the
knowledge of thousands of women's health experts and pioneering
science.
Together with their more than 4,000 women's health experts,
Needed is working to eradicate perinatal depletion, benefiting the
health and wellbeing of women and their families for generations to
come.
Needed is a Certified B-Corp, 1% for the Planet member, and
Climate Neutral-Certified. Learn more at thisisneeded.com.
CONTACT: needed@derris.com
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