MONTREAL, Aug. 8, 2024
/CNW/ - Since the technology was introduced in 2017 by Canadian
materials innovator SRTX, Sheertex has made waves with its
revolutionary Sheertex® Rip-Resist technology. Sheertex
is transforming the hosiery market with tights made from one of the
world's strongest polymers. Recognized by TIME as one of the Best
Inventions of 2018, Sheertex has become synonymous with durability
and innovation. Now, the brand is taking a significant leap forward
by transitioning from a direct-to-consumer (D2C) model to a
comprehensive omnichannel strategy, aimed at boosting its
business-to-business (B2B) footprint globally.
Sheertex's strategic transition focuses on broadening its reach
through a significant push into wholesale and private-label
partnerships. Starting this fall, Sheertex's wholesale line,
Stubbornly Strong Tights, will be available as a ready-made
solution at major retailers that include Macy's, Costco, Nordstrom,
Amazon, Holt Renfrew, and QVC. In addition to its wholesale growth,
Sheertex is expanding its private-label partnerships by developing
custom styles with leading brands, including H&M, Swedish
Stockings, COS, and Steve Madden.
These exclusive collaborations, co-branded according to partner
guidelines and featuring the "made strong with Sheertex" label,
will be available solely at respective retailer locations.
The initiative to expand its retail presence furthers Sheertex's
lasting commitment to sustainability and accessibility, ensuring
its innovative tights will meet consumers where they currently shop
for hosiery today. By Fall 2024, Sheertex technology will be
available in over 1,000 retail locations across partners, marking a
major milestone in its expansion efforts. Further, there are plans
to reach markets in the United
States, Canada,
Europe, the United Kingdom, and Asia/Eurasia by the end of the year.
"Our mission has always been to rid the world of disposable
tights, and to achieve this, we need to make sure that our
incredibly strong tights are accessible to as many customers as
possible," said Katherine Homuth,
Founder and CEO of SRTX, makers of Sheertex. "By expanding into key
retail partnerships, we are able to bring our products directly to
consumers through trusted brands worldwide. This shift to an
omnichannel strategy allows us to fulfill our mission more
effectively and ensures that our innovative products are available
in stores where our customers regularly shop."
In addition to its retail expansion, Sheertex will continue to
cater to its D2C audience this fall through Sheertex.com, with the
upcoming launch of Sheertex Studio. Set to debut in early
September, this exclusive collection will feature limited-edition
designs that exemplify Sheertex's commitment to quality and
innovation.
"Our goal is to leverage our strong social media presence and
brand equity to highlight our retail partners and support their
success," Homuth continued. "By combining our direct and retail
strategies, we are poised to make a significant impact in the
global hosiery market and continue our drive towards a more
sustainable future."
For more information on Sheertex's retail partners and upcoming
launches, visit Sheertex.com.
About SRTX:
SRTX is best known for its first technology, the
patent-pending Sheertex® Rip-Resist knit, made from one
of the world's strongest polymers that has disrupted hosiery
through impossibly strong tights. Named one of TIME's Best
Inventions of 2018, SRTX's mission is to drive the durability and
sustainability of apparel products by building new materials and
software to enable better, more sustainable textiles.
sheertex.com @sheertex
srtxlabs.com @srtxlabs
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SOURCE SRTX