Naylor Association Solutions is excited to announce that
Taylor Kessel-Salomonsson has been
promoted to executive vice president of marketing effective
August 6, 2024.
MCLEAN,
Va., Aug. 8, 2024 /PRNewswire-PRWeb/ -- Naylor
Association Solutions is excited to announce that Taylor Kessel-Salomonsson has been promoted to
executive vice president of marketing effective August 6, 2024.
"I look forward to driving our marketing
strategies forward, enhancing our brand presence, and contributing
to the overall growth and success of the company," said
Taylor Kessel-Salomonsson.
In this critical role, Kessel-Salomonsson will oversee the
integration of Naylor's various
marketing teams into one cohesive and dynamic marketing
organization to drive revenue growth across the Naylor portfolio. Additionally,
Kessel-Salomonsson will continue to oversee Naylor's sales and marketing operations,
including Salesforce.
With over 10 years of experience, Kessel-Salomonsson has a
proven track record of building high-performing marketing
organizations. Most recently, Kessel-Salomonsson was VP of
Marketing at Bloomfilter, a B2B SaaS startup, where she played a
pivotal role in securing a $7.5M seed
round, signing on their first customers, and launching the product
into general availability. Prior to this, Kessel-Salomonsson led
marketing teams at Conexiom, DocuSign, and Salesforce, focusing on
emerging product marketing.
"I am honored to step into this role and lead the talented
marketing team at Naylor," said
Taylor Kessel-Salomonsson. "I look
forward to driving our marketing strategies forward, enhancing our
brand presence, and contributing to the overall growth and success
of the company. My focus will be on fostering a culture of
collaboration and innovation within the marketing team, ensuring we
deliver exceptional results for our clients."
Under Kessel-Salomonsson's leadership, Naylor's marketing efforts will become even
more impactful, driving profitable growth and solidifying the brand
presence. Kessel-Salomonsson's vision for a unified marketing
organization will enable better alignment of resources and enhance
cross-functional collaboration.
Christine Shaw, CEO and President
of Naylor, announced, "We are
excited to have Taylor take on this new role. Her extensive
experience and proven success in the marketing field make her the
perfect fit to lead our marketing efforts as we continue to grow
and innovate. I am confident that Taylor's strategic vision and
leadership will drive significant value for our clients and our
organization."
Naylor Association Solutions empowers associations to achieve
success. As strategic partners to professional and trade
associations in the U.S. and Canada, Naylor offers a comprehensive set of
innovative association tools and services that strengthen member
engagement and increase non-dues revenue. Naylor's offerings include member
communications, management of live and online meetings and events,
online career centers, member management software, and full-service
association management. Naylor's
team supports its partners with unmatched depth and breadth of
expertise and an innovative spirit in solving the unique challenges
faced by associations. Naylor also
delivers valuable insights through its customized client portals
that provide real-time feedback and advanced analytics. Founded in
1969, today, Naylor serves more
than 1,600 associations across 80+ industries. Our headquarters are
in McLean, Va. with additional
offices in Alpharetta, Ga.;
Gainesville, Fla.; Schaumburg, Ill.; and Winnipeg, Manitoba. For more information,
visit https://www.naylor.com.
Media Contact
Kaydee
Brown, Naylor Association Solutions, 1 800.369.6220 3489,
kbrown@naylor.com, https://www.naylor.com
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SOURCE Naylor Association Solutions