STONINGTON, Conn., Aug. 8, 2024
/PRNewswire/ -- Smoosh, the zero-waste grooming brand dedicated to
helping you ditch single-use plastics in your shower routine, is
excited to announce a new retail partnership with Urban Outfitters.
This collaboration marks Smoosh's first appearance on store shelves
and represents a significant step for the company, highlighting its
commitment to sustainability in an evolving industry where
consumers are increasingly mindful of the environmental impact of
the brands they shop.
Smoosh launched in January 2024 to
reimagine how we wash with a soap-embedded body tool engineered to
provide an endless lather and full body exfoliation single
handedly. Recognized by SHAPE Skin Awards for Best in Body
Innovation, Smoosh hopes to reduce the 400 million plastic loofahs
and 1 billion plastic body wash bottles that are disposed of
yearly.
With Urban Outfitter's core shopper being Gen Z, the addition of
sustainably minded companies like Smoosh is the perfect fit.
Generation Z is proactively making changes in lifestyle and
shopping habits to minimize eco-impact. A recent study shows
62% of Gen Z prefer to buy from sustainable brands and
73% are prepared to pay higher prices for ethically sourced and
manufactured products [First Insight].
"We're thrilled to bring Smoosh to Urban Outfitters and share
our zero-waste products with a wider audience. This partnership not
only puts sustainable choices on the shelves but also empowers
consumers to make a positive impact with every shower." —
Adam Simone, co-founder and
innovative mind behind Smoosh.
Smoosh launched their Sage Body Scrubber ($29) and best-selling Cedarwood-Bergamot Smoosh
Soap 2-pack ($12) in 19 Urban
Outfitters storefronts located in the nation's top college towns
across the country. To experience the full line of Smoosh soaps,
visit UrbanOutfitters.com now. For more information about Smoosh
and to stay up to date with the latest brand announcements, please
visit getsmoosh.com.
About Smoosh:
Smoosh is introducing a new way of
lathering up with an embedded bar soap design for a continuous
lather and full body exfoliation in the palm of your hand. Each
year, more than 1 billion plastic body wash bottles are trashed.
With Smoosh? Zero. Rethink your shower routine; increase lather,
decrease waste, and feel sensationally clean.
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SOURCE Smoosh