Xsolla Releases Quarterly Report on the Future of Gaming and Game Development: A Preliminary Analysis of Summer 2024 Metrics and Upcoming Trends
2024年8月6日 - 10:00PM
ビジネスワイヤ(英語)
Key Trends Include The Rapid Growth Of Indie
Games, The Power Of Influencer Marketing, And The Impact Of Recent
Legal And Regulatory Changes in Mobile Gaming
Xsolla, a global video game commerce company, proudly announces
the Summer 2024 Edition of "The Xsolla Report: The State of Play."
This detailed report provides critical insights, trends, and
opportunities shaping the gaming industry, helping professionals
navigate and succeed in this rapidly evolving landscape.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240806019273/en/
Xsolla Releases Quarterly Report On The
Future Of Gaming And Game Development: A Preliminary Analysis Of
Summer 2024 Metrics And Upcoming Trends (Graphic: Business
Wire)
The Summer 2024 Edition delves into the remarkable growth of
indie game development, driven by passionate creators and
innovative titles that captivate players globally. This trend
demonstrates how independent developers, equipped with accessible
game development tools, disrupt the market traditionally dominated
by AAA titles.
Influencer marketing is highlighted as a powerful force in-game
promotion. With vast and engaged audiences, influencers are pivotal
in driving game awareness and influencing purchasing decisions. The
report details how platforms like YouTube and Twitch are becoming
essential channels for gaming content, with influencers leveraging
their credibility and reach to boost game success. Influencer
marketing platforms, such as the Xsolla Partner Network, provide
tools for managing campaigns, tracking performance, and maximizing
reach, proving invaluable for influencers and game developers.
"Our goal with 'The Xsolla Report' is to provide the gaming
industry with actionable insights and data to drive success," said
Berkley Egenes, Chief Marketing Officer and Chief Growth Officer at
Xsolla. "This edition showcases the incredible potential of indie
games, the powerful impact of influencer marketing, and mobile
updates. We are committed to supporting our partners in navigating
these trends and leveraging new opportunities."
The surge in mobile gaming and the evolving payment landscape is
also covered, focusing on the growth of cashless transactions and
digital wallets. These insights are crucial for understanding the
broader economic and technological shifts impacting the gaming
industry and how developers worldwide can benefit.
For more information and to access the full Summer 2024 Edition
of "The Xsolla Report: The State of Play," please visit
https://xsolla.pro/TXRS24
About Xsolla
Xsolla is a global video game commerce company with a robust and
powerful set of tools and services designed specifically for the
industry. Since its founding in 2005, Xsolla has helped thousands
of game developers and publishers of all sizes fund, market,
launch, and monetize their games globally and across multiple
platforms. As an innovative leader in game commerce, Xsolla’s
mission is to solve the inherent complexities of global
distribution, marketing, and monetization to help our partners
reach more geographies, generate more revenue, and create
relationships with gamers worldwide. Headquartered and incorporated
in Los Angeles, California, with offices in London, Berlin,
Beijing, Guangzhou, Seoul, Tokyo, Kuala Lumpur, Raleigh, and cities
around the world, Xsolla supports major gaming titles like Valve,
Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo,
and more.
For additional information and to learn more, please visit
xsolla.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240806019273/en/
Media Contact Derrick Stembridge Global Director of
Public Relations, Xsolla d.stembridge@xsolla.com