Tim Hillison, a leading expert in
go-to-market strategies and founder and CMO of Entry Point 1, a
growth advisory consultancy, engages with Karla Jo Helms on the Disruption Interruption
podcast to explore how effective marketing can drive revenue
growth, underscoring the critical role of media relations and
targeted strategies in repositioning marketing as a pivotal player
in business success. Hillison's unique ability to navigate both
colossal Fortune 500 enterprises and fast-paced, venture-funded
startups from Series A to E growth stages makes him a formidable
force in the marketing realm.
TAMPA
BAY, Fla., Aug. 6, 2024 /PRNewswire-PRWeb/ -- With
74% of B2B buyers influenced by content, personalized emails
driving six times higher transaction rates, and a 19% rise in
social media ad ROI expected in 2024, having a dynamic
go-to-market (GTM) strategy and aligning sales and marketing is
crucial amid rising customer acquisition costs. (1) In this
conversation with Karla Jo Helms
(KJ), host of the Disruption Interruption podcast, industry titan
Tim Hillison, known for his
innovative strategies and disruptive tactics that have propelled
startups, delves into the biggest misconceptions in the marketing
status quo. "Marketing is a social science and a strategic driver
of a company's success," he states. "Our goal is to bring marketing
back to the forefront as a key player in go-to-market
strategies."
"Marketing is a social science and a
strategic driver of a company's success. Our goal is to bring
marketing back to the forefront as a key player in go-to-market
strategies." — Tim Hillison
3P Framework: A New Approach to Achieving Product-Market Fit
Hillison elaborates on the 3P Framework, an innovative model for
business growth that redefines product-market fit through a
maturity curve. This framework outlines three key phases: Problem
Market Fit, focusing on identifying urgent customer issues; Product
Market Fit, where customer demand validates the solution; and
Platform Market Fit, which involves expanding to a suite of
products to meet diverse customer needs and enhance market
value.
"Understanding where we are is crucial to knowing what we need
to do," says Hillison. He highlights the importance of metrics,
customer segmentation, and the transition from inefficient growth
to sustainable, repeatable success.
Unified Revenue Teams and Data-Driven Marketing
Hillison emphasizes that a modern GTM strategy requires a unified
revenue team, including product, sales, marketing, customer
success, enablement, and revenue operations to avoid inefficiencies
caused by siloed departments. Understanding the target audience and
leveraging data is crucial for aligning these teams and driving
marketing strategies that deliver results.
Hillison also addresses the need to view marketing as a key
revenue driver, not just a cost center. He underscores the
importance of brand marketing, storytelling, and data proficiency
in shaping customer perceptions and driving success, explaining
that GTM is a deliberate and strategic effort to reach and create
value for target consumers.
Elevating Marketing to a Strategic Role
Effective marketing requires meeting customers where they consume
information. Hillison's insights underscore the necessity of a
strategic, data-driven go-to-market approach and the elevation of
marketing to a vital revenue driver, reinforcing how understanding
and engaging with the target audience can transform business growth
and success.
Links:
Disrupting Nuclear Shifts in Go-To-Market Strategies with
Tim Hillison of Entry Point 1
https://omny.fm/shows/disruption-interruption/disrupting-nuclear-shifts-in-gotomarket-strategies
LinkedIn: https://www.linkedin.com/in/timhillison/
Company Website: https://www.entrypoint1.com/
Company LinkedIn: https://www.linkedin.com/company/entrypoint1/
Free GTM Assessment: https://www.entrypoint1.com/gtmassessment
Disruption Interruption is the podcast where you will hear from
today's biggest Industry Disruptors. Learn what motivated them to
bring about innovation and how they overcame opposition to
adoption.
Disruption Interruption can be listened to in Apple's App Store and Spotify.
About Disruption InterruptionTM
Disruption is happening on an unprecedented scale, impacting all
manner of industries— MedTech, Finance, IT, eCommerce, shipping,
logistics, and more—and COVID has moved their timelines up a full
decade or more. But WHO are these disruptors and when did they say,
"THAT'S IT! I'VE HAD IT!"? Time to Disrupt and Interrupt with host
Karla Jo "KJ" Helms, veteran communications disruptor. KJ
interviews badasses who are disrupting their industries and
altering economic networks that have become antiquated with an
establishment resistant to progress. She delves into uncovering
secrets from industry rebels and quiet revolutionaries that uncover
common traits—and not-so-common—that are changing our economic
markets… and lives. Visit the world's key pioneers that persist to
success, despite arrows in their backs at
http://www.disruption-interruption.com.
About Tim Hillison
Tim Hillison is the Founder and CMO
of Entry Point 1, a growth advisory consultancy specializing in B2B
SaaS and technology startups and scaleups. With 25 years of global
marketing experience, Tim has led marketing initiatives for some of
the world's most renowned brands, including Visa, Microsoft, and
PayPal. His expertise extends across Fortune 500 enterprises and
fast-moving venture-funded technology startups, from Series A to E.
Tim has successfully launched over $1
billion in products and campaigns and has spearheaded global
go-to-market strategies in regions including the US, EMEA, and APAC
for PwC and Cognizant. In addition to his role at Entry Point 1, he
serves as a Fractional CMO and GTM Advisor, offering strategic
guidance to B2B startups and scaleups.
About Karla Jo Helms
Karla Jo Helms is the Chief
Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™.
Karla Jo learned firsthand how
unforgiving business can be when millions of dollars are on the
line — and how the control of public opinion often determines
whether one company is happily chosen, or another is brutally
rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys,
private investigators, and the media to help restore companies of
goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it
right the first time, not relying on second chances and doing what
it takes to excel. Helms speaks globally on public relations, how
the PR industry itself has lost its way, and how, in the right
hands, corporations can harness the power of Anti-PR to drive
markets and impact market perception.
References
Aslam, Salman. "160+ Digital Marketing Statistics of 2024: Trend,
Data, and Fun Facts." Omnicore Agency, 12
Jan. 2024,
omnicoreagency.com/digital-marketing-statistics/.
Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4619
jotopr.com
Media Contact
Karla Jo Helms, JOTO PR™,
727-777-4629, khelms@jotopr.com, jotopr.com
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SOURCE Disruption Interruption